This is not because of Apple. This is because of poor design. I love my Jawbone Fitness trackers but they have technical flaws. Still I will never switch for an Apple Watch for several reasons:
-Size. I wear my Jawbone UP at night to track my sleep. Apple Watch is too big to wear at night.
-Vibrating alarm. My Jawbone wakes me up gently by vibrating. Apple Watch can't do this.
-Battery Life. The Jawbone UP has a 10 day battery life. Will never settle for less.
-I just Prefer real watches. I can wear my UP together with my real watches.
But hey I am on my 5th Jawbone band now. The first Jawbone UP bough for 180 € died after 2 months. The second after 4 months. After that the Apple store stopped selling them so I got a full refund. Bought the next one on Amazon for 140 € and it died after 5 months. Got a full refund since they didn't started shipping UP24 only so I bought one for 100 €. It died after 6 months. Got a new one now again for free. So for 5 bands I spent 100 € in total. No wonder they are going out of business.