I thought the same thing. He has so much charisma, it's a no-brainer!
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Jeff Williams Named Apple COO, Phil Schiller Takes Over App Store Leadership
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He really probably meant exactly that. Delivering silicon designs which will allow the next iPhone to have a new innovation: made thinner!
You mean the guy that ensures 70m+ iPhones are available in a quarter?
Really? To me iOS has improved a lot and I find that especially iOS 9 is a decent OS.
It is a bit strange, but my guess is that Cook wants Myhren to grow Apple's internal agency, and that would be too much of a distraction for Schiller, since he is handling MarCom and now the App Store. I don't necessarily think making Apple's advertising completely internal is a great idea; hard to get fresh ideas when you've got an insular group of creatives who all work for the client. Apple's best campaigns over the years all came from an external agency. I haven't been too impressed with their ads the last few years as they've pulled work away from MAL.
Jeff Williams? I'm not so sure if that's a good idea for him to be the next CEO.
While I have similar hopes, the Mac App Store suffers from an unsolvable problem: It is supposed to provide the security of the iOS app model (apps can only be installed via the app store, all apps are vetted, all apps are sandboxed) but has to compete with both the expectation of Mac users that they can install anything and have apps that can do things deep down in the system and the commercial competition of non-App store apps (that can do more, might be cheaper, get updates faster).
What is MarCom?
I think this was more about recognizing the work he was already doing than some kind of succession plan. Cook was named CEO four years ago. I'm surprised it took this long for Williams to get the COO title. No doubt Williams is qualified to be CEO but I'm not sure he'd be the right fit. He seems really quiet and low energy and a guy that makes the trains run on time isn't necessarily a product vision guy. We certainly see that with Cook. And with Apple Watch Williams was brought in only once it was a fully developed concept to see it over the finish line.
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Which is what they are doing. If you subtract the debt they have from their cash holdings, they have tried to roughly keep their cash volume constant: http://www.asymco.com/2014/08/18/cash-exceptionalism/
As you can see there, they spent money on dividends and share buybacks such that their net holdings stabilised.
And there is a reason they are somewhat limited in how much they 'can' spend: Most of their cash is held abroad and would incur a tax if or when repatriated: http://www.zerohedge.com/news/2015-02-02/why-apple-178-billion-cash-raising-debt
At some point they probably will repatriate some of that but they are hoping for a (partial) tax holiday to be passed in at least the medium term. Since they don't need it now (even if they currently 'have' to borrow in the US to pay the dividend, the interest rates they have to pay are so low that they probably make more from the money invested abroad, currency rate changes notwithstanding), they leave it abroad in the hope that such a tax holiday might happen in the next 5-10 years.
Schiller is responsible for PR and that includes PR issues such as rejected apps. Of course, Eddy Cue could have handled that himself as the overseer of the app store but ...
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Agreed.
Apple doesn't need another 'logistics genius' running the company
like a well oiled, trillion dollah, gizmo sausage factory.
It's time for the board of directors to think different about the next CEO.
I mean really different.
iOS has gotten much worse since Craig Federighi took over the role of software VP from Scott Forstall and the UI design of iOS has also gone to hell since Jony Ive took over.
Hmm...according to this post from John Gruber it sounds like Schiller taking over the App Store was not widely well known inside Apple until this announcement today. He also says rumor has it Schiller was the one who originally pushed for the Mac App Store. Gruber also makes a good point about the App Store being nothing like distributing music, movies, tv shows and books. It's probably something that should never have been under Cue in the first place. Now if only Cook would hire an SVP to take over iCloud....
http://daringfireball.net/linked/2015/12/17/apple-executive-promotions
Maybe for you it has. I'm running it on my iPhone and iPads with no issues.
http://daringfireball.net/linked/2015/12/17/apple-executive-promotions
Maybe for you it has. I'm running it on my iPhone and iPads with no issues.
I'm thinking more a recognition that he had too much on his plate.
I noticed that, and I'm thinking that one handles R&D and the other handles implementation.
I'm not sure if you realize, but Apple's market share has been growing by leaps and bounds - and that is WITHOUT lowering prices. As a shareholder, I have no issues with the pricing, especially when you consider the lifespan of Apple products compared to their competitors.
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Cue is one step closer to being Forstalled.
The high profile defections from the Mac App Store, the mess-up with the App store authentication, a poorly reviewed Apple Music, failing to cut a deal on an AppleTV subscription. Now Tim taking the App Store away from him. I would say that Eddy Cue is on thin ice at Apple.
The high profile defections from the Mac App Store, the mess-up with the App store authentication, a poorly reviewed Apple Music, failing to cut a deal on an AppleTV subscription. Now Tim taking the App Store away from him. I would say that Eddy Cue is on thin ice at Apple.
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I personally saw it as a necessary evil to get ios up to speed with android in terms of much needed functionality, and because some of those features such as widgets and handoff were needed for products like the Apple Watch to function.
I think it was worth it at the end of the day.
If iCloud gets taken away from him (and I think it should) then I think he could be on his way to an early retirement. Also if this was just a case of Eddy having too much on his plate they could have done an internal re-org without ever making it public. Sure it probably would have leaked but that wouldn't get nearly the attention a press release does. Note too that Schiller didn't get a promotion so the only reason for Apple to publicly announce it is Cook is cook wants to send a message. And since they were doing a press release might as well throw in the new marketing VP coming on board.
Yes most were around in the bad old days. It's be interesting to see who their up and comers are none of these folks are young.
I like Phil.
What I don't like is that I've unsubscribed from all of Apple's marketing emails 10 times and I still get them.
What I don't like is that I've unsubscribed from all of Apple's marketing emails 10 times and I still get them.
Williams is the guy in charge of logistics? So he's the guy who can't get new products into the Apple Store until weeks or months after they launch, in the process pissing off a lot of Apple fans. So they promote him? I can remember the days when Steve announced something at a Keynote and it was in the Apple Stores later the same day. Sadly that's no longer the case with this bunch of muppets running the show. Things can only get worse.