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I'm hoping that Iovine and crew are thinking about how to remake the music industry. It sounds like they're just trying to do something else - something more than a radio station, but what exactly is unclear.
 
Then why does Apple Music in iTunes and the Apple Music App on the iPhone currently suck? iTunes used to be genius and similar with the music app.

The new AM in iOS 10 is fantastic. They addressed all the flaws of the previous app IMO. It sounds like you want to turn back the clock to the rip, mix, burn days but times, they are a changin... streaming and music discovery is here to stay. But if you want to stay in your own collection, you can do that in AM and iTunes too... just don't venture outside of your library and you'll be back to the good ol' days of iPod.
 
Hopefully there huge secret will be having the courage to bring back the 5-star ratings back into the Music app.

On a serious note, I am getting sick of everything being optimised for streaming - folk with large download collections like myself will be around for a long time (hopefully).
 
It would be nice if Apple, overall, paid some slight bit of attention to Classical Music (capitals intentional). There are not many of us anymore but we do tend to be picky --- and prosperous --- and Apple Music is a bloody mess as far as we are concerned.
Beats headphones are even worse though, here, there is a plethora of excellent non-Apple choices.
And why is Apple still peddling that 256kb compressed rubbish, they should be streaming and selling uncompressed music, if Tidal can do it so can Apple. The musical curation sucks too!
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Where's the beef?
Dunno, deffo not in Apple Music, Tidal are on the right track, uncompressed music none of this inferior 256kb rubbish churned out by Apple.
 
This. So much this. I thought I was the only one having an issue with his stream of consciousness word jumble. People really don't talk like that... do they?

Would have been better as a southern baptist sermon.

And what we're going to do {pauses, looks a congregation}
What we're doing now {pauses} that hasn't been revealed yet {wipes brow, looks back at choir director and winks}

/watches carefully to make sure the collection plate hits ever aisle

Is we're building the right hybrid. {congregation says amen}
And we believe it's the right hybrid {congregation says amen even louder. Has no idea what he's talking about}

/points finger at usher for missing an aisle. Usher has to go back

{Voice rising louder}And the combination of these things together {More amens... still no clue}
{Voice crescendo}We'll build a music service that is technologically and culturally adept.

/congregation goes silent
/burns Iovine at the stake for witchcraft.

This is so spot on and amusing to read. Thanks for that.

I remember the days of replicating one of my manager's jumble talk style. It is all fluff to make yourself sound more intelligible and/or make small sentences into longer paragraphs of numb. I've since retracted that style and it has benefited me immensely since. People see through BS. Your honesty is your integrity. It's one of the most important things to me.
 
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Apple Music executive Jimmy Iovine spoke with Billboard in a wide-ranging interview that was shared this afternoon, where he shared his thoughts on his team, the importance of merging technology and popular culture, and the future of Apple Music.

According to Iovine, Apple is aiming to build a music service that is both "technologically and culturally adept," bridging technology with art and music creation. He declined to share details on what that might look like, but said Apple is aiming for "the right hybrid."Iovine's team, many of whom have worked with him on Beats and Beats Music long before the acquisition by Apple, is essential to to the music experience that the Apple Music team is constructing. He had high praise for Larry Jackson, Trent Reznor, Luke Wood, and Eddy Cue. "It took 10 years to develop this team," he said, highlighting their ability to understand the intersection of technology and popular culture. "The people were chosen and understood how to work in both worlds," he said. "This is not something where you can just pluck somebody out of the air."

On further exploring video and film projects, Iovine says Apple is going to do "whatever we believe is great." He went on to explain that Apple is not in the record business and is instead building something that can help labels, artists, and undiscovered artists, describing the effort as an "adjunct to labels and artists."Apple Music, led by Jimmy Iovine, Eddy Cue, and the rest of the team, has been steadily growing since its 2015 launch. Apple has experimented with using exclusive content and music releases to draw subscribers, and there's a heavy focus on video content. In addition to several Apple-produced music videos and films created in collaboration with artists, Apple is also exploring at least two TV shows, Vital Signs and Carpool Karaoke, that will promote the service.

In another interview with BuzzFeed News in late September, Iovine explained that Apple Music had been a bit too ambitious when it first launched, but that Apple is now hitting its stride and figuring out what works and what doesn't work.

The full interview with Jimmy Iovine, which includes a lot more detail on his team and what it takes to develop a service like Apple Music, can be read over at Billboard.

Article Link: Jimmy Iovine on the Future of Apple Music: 'We're Building the Right Hybrid'

Now there's a company face waiting for a slap.
 
I, too, wish that classical music was properly dealt with in iTunes. It's been fifteen years now, and still the metadata is all over the place.

There have been some recent developments on the classical music front, as I found out by chance the other day. Instead of tracks being treated like songs on a pop album (with work and movement names somehow coded into the song name) they can now be grouped naturally by work and movement via the CMD-i dialog in iTunes. This syncs across to iOS pretty much instantly. Also, composer names are now much more prominent.

IMG_2263.PNG


This currently requires manual editing, though, but will hopefully become the default for the classical genre. For now I'm glad that the structure is there. And yes, this has been long overdue. Instead of washed-up rappers Apple should employ impresarios from Decca or Deutsche Grammophon...

And why do we not get any information when we buy an album? CDs are intrinsically superior, in that they have all the libretti, translations, information on the pieces, information on the performers and photos. Mind-boggling that iTunes still hasn't caught up.

This has actually been in iTunes for a while, called iTunes LP. Sadly, not many albums are published with this extra information (which can be quite extensive and even interactive). Some albums in iTunes also come with digital booklets, which are just PDFs. Neither iTunes LP content nor digital booklets currently sync to iOS. This needs to change, too.
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music died after david bowey passed

You mean, Buddy Holly ;)
 
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Another dinosaur in the music business, he's all hype. The music business needs a full overhaul! People like him used artists to get to where they are now and haven't built anything. As a person who worked in the music business for nearly 20 years I can honestly say none of them have a clue how to build the right platform.. Now having said that.. Apple might know how, but there's no way it has anything to do with him and his ego.
Agree, Jimmy Iovine only thinks of Jimmy Iovine, always have been. The guy has been in the music industry for what, 40 years? Let him just discover talent and make money of them, that's all he's been doing is whole life.
 



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Apple Music executive Jimmy Iovine spoke with Billboard in a wide-ranging interview that was shared this afternoon, where he shared his thoughts on his team, the importance of merging technology and popular culture, and the future of Apple Music.

According to Iovine, Apple is aiming to build a music service that is both "technologically and culturally adept," bridging technology with art and music creation. 'We're Building the Right Hybrid'

How about giving us decent stereo or HD sound first, instead of "just a bit better then mono" ??
 
Since the release of iOS 10 I decided to give Apple music another try. So far I'm really enjoying the new app and the service. It has come a long way since the launch. I'm still having a hard time getting rid of Spotify since I do like their Discover Weekly playlists, but Apple's My New Music Mix is pretty good.
The biggest reason I keep looking for Spotify alternatives is because the way they roll out new features. They recently started doing daily playlist. These playlist are great but sadly are only available on the mobile app. Desktop is only "coming soon" which sucks since I do my listening at work on my computer. The same with their Podcast feature which took for ever to become available on all devices. Also it's impossible to find anything in the Spotify mobile App - everything seems to be buried. I find the Apple Music redesign much more straightforward.
 
It bothers me that Apple has Apple Music and My Music all mixed together and the idea that they want a "hybrid" just makes me cringe at the first implementation of Apple Music and how horrible it was to access My Music and turn off Apple Music.

Apple re-enabled Apple Music on my phone when I upgraded to iOS 10. I know why, but I don't appreciate it.

If I want to discover music, I use the free streaming options and radio. $10-15 per month just to maintain access to the music I listen to is unreasonable. And if I'm not using the monthly service because I am happy with My Music, then the cost for streaming is unreasonable.

I am not a potential customer for streaming. I don't believe streaming will replace full-on purchases, but Apple is heavy-handed when they want something to be a certain way.

I am not optimistic about Apple's plans with Music due to how they have been approaching it in the past 3 iOS releases. You could argue that the iOS 10 changes made it easier to access My Music, but this talk of "hybrid" leads me to believe iOS 10 is a stop-gap until they try their next approach.
 
Hi. I used Apple Music for 15 minutes at launch. Hated it. Will never try it again but will continue to complain about it for the next 5 years. I would also like to preemptively say now that Apple has abandoned meaningful improvements and purposely hobbled it for Windows and Android users. Please refer to this post 2 years from now when that will apply. I also demand a competitive student/family/friend/acquaintance/underemployed discount subscription rate. I’m owed at least that for this subpar product I hate and will never use. I have a positive attitude that Apple goes out of their way to derail at every opportunity.
 
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Hi. I used Apple Music for 15 minutes at launch. Hated it. Will never try it again but will continue to complain about it for the next 5 years. I would also like to preemptively say now that Apple has abandoned meaningful improvements and purposely hobbled it for Windows and Android users. Please refer to this post 2 years from now when that will apply. I also demand a competitive student/family/friend/acquaintance/underemployed discount subscription rate. I’m owed at least that for this subpar product I hate and will never use. I have a positive attitude that Apple goes out of their way to derail at every opportunity.

Alright, you're in! Make yourself comfortable. MRF needs people like you.
 
Alright, you're in! Make yourself comfortable. MRF needs people like you.



Almost. I failed to mention that this article has absolutely nothing to do with MBP refreshes and that is all MR should write about, ever. I swear to God if they continue to write articles that have nothing to do with MBP refreshes I will express my outrage in every single article until they stop ignoring the only people who come here that matter.
 
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Iovine comes across as a total phony and purveyor of hot air. He has no meaningful ideas. He just repeats buzzwords that he came up with in between tooth whitening sessions. First it was "curation" and now it's "hybrid". A "culturally adept" music service? Total gibberish. Meanwhile, the interface for Apple Music in iOS 10, while an improvement over the jumbled mess it replaced, still looks amateurish and unpolished. I finally went back to Spotify when I realized AM was not likely to improve anytime soon.

Also, Beats 1 still sucks. They have some good artists on occasionally but instead of creating something interesting they took every bad top 40 radio trope (cheesy station ID sounders, etc.) and ported it over to digital. They should have used something like KCRW as their model, instead of Radio 1 and Zane Lowe. Total missed opportunity, and more evidence of Iovine's lowbrow influence.

Apple's cool factor started to plummet soon after they acquired (and overpaid) for the crap brand that is Beats and all the "talent" that came with it. Instead, they should have acquired Rdio (which looked more 'Apple' than the current Apple Music!) or built something new from the ground up. Add to that their latest investment in the insufferable James Corden and you have a once-innovative brand that is quickly becoming "basic".
 
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Blah, blah, pipeline, blah, blah, pay more, blah, blah, amazing, blah. In the meantime almost every tech company on earth is delivering and leapfrogging Apple.

When do we see any results from Apple, except Google, Amazon, Facebook, Microsoft and the list goes on and on.

Yesterday a friend of mines tablet was broken. He asked me what kind of brand he should buy. I told him: buy an iPad. He asked what does it do better than the Asus he had. Had me thinking... I could only come up that it was faster and had a better screen and automatic latest OS-version. All the google services work better than what Apple has to offer. Siri, maps, mail, cloud... it's a joke compared what google does. He looked at the internet, compared bang for the buck and bought the Asus.

This didn't happen a few years ago. It's getting harder and harder to defend the price gap. Come on Apple, what's happening over there? Everybody counting money?
 
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