But it can add up, and the total cost is not that "attractive".
Plus, this is a fee you need to pay monthly. Once you stop paying it, you instantly have no music to listen to.
If a week's holiday in Hawaii only cost $10, you wouldn't argue that "it can add up"! That's a terrible argument.
It is horses for courses, and the subscription model isn't for everyone.
But objectively, it just isn't expensive, period.
Even if you stopped paying it, and had no music, in many cases you could then go and buy CDs of al the stuff you actually still listened to, and it could still work out the cheapest option.
Mileage will obviously vary, but for example:
Option A: Someone has a moderate interest in music and buys a CD every week, for 10 years, at $10 a CD.
Total cost: $5200
Option B: Someone subscribes to Apple Music for 10 years.
Cost: $1200
Which allows them to also listen to anything, including a lot of stuff they were interested in hearing, but wouldn't have bought the CD, either because they weren't sure about it, or were already spending what they could afford on CDs.
Now suppose AM closed, or they stopped subscribing.
Chances are, after 10 years, there's a lot of that music they never really listen to that much. But even if they then bought 25% of it on CD that they still listened to, even at $10 a CD (many probably less because it would be years old by then), that's another $1300.
Total cost: $2500.
Of course you could plug in all sorts of numbers here, but the point is that even if someone stopped subscribing and went and bought stuff as well, the total cost could still be less.
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I wonder if you will still think Apple Music is excellent in a few years time when the monthly subscription fee is $20 or $30 a month. I prefer to "own" my music in the sense that once I've paid for it I don't have to keep paying for it month after month. If you're worried about scratches then rip the CD into iTunes and you have a pristine copy forever.
Apple Music is probably a good idea if you would otherwise buy a lot of CDs and only listen to them for a year or so. Personally, I don't do that. I have a few favourite artists and I will listen to the same albums over and over. If I want to discover new music or listen to a variety of music I just put the radio on.
Would you like to put a timeframe on when the price will treble?
If people don't like AM, that's fine.
But stop trying to convince people who do that they shouldn't.
I am happy to pay my $10, and never have to think about whether I've got money to buy a bunch of new albums that I want to hear.
And I don't see it as paying over and over for stuff - the $10 I paid last month covered all the stuff I added last month. This month's $10 covers all the stuff I'll add this month.