ATTENTION KP--You are good person and we don't want to lose you so -Step out of denial before something bites you! Beats does not bring in a "few million dollars" as you assert. Before Apple bought it, the revenue forecast was estimated to be close to $1.5 Billion. Yes that is the big "B" KP. Beats has only grown since then. They have a huge markup on their headphones and have consistently around 60% of the entire world wide market for premium headphones. Yes KP, that is the entire world. On that same big round rock they are also the largest seller of wireless headphones. And KP, wireless headphones now constitute over 54% of all of the revenue for the entire industry. Is the picture becoming clearer: Apple=Wireless=Most of revenue and profits. Not "millions" in revenue KP, "billions" since purchasing Beats. Not to mention the incredible value of having a brand that all the top sports stars, Lebron et al, and other stars have made the hot item among the young and culturally hip, but let's just keep this focused on the hard business numbers KP. Bow down to Apple's strategy KP, it's turned out to be ingenious.