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Stick to hardware

Except the software is far and away the best part of using a Mac. My MBP is far more useful to me running OS X than it would be as an identically spec'd machine running Windows or even Ubuntu.

So maybe they should stick to software, hardware, iTunes music store and App Stores? But that doesn't sound as pithy.

Candidly, I hope to hell this is about improving the search features of Spotlight, Maps, and the music & app stores.
 
Well, the current search paradigm is in a dire need of being revolutionized.

We still type keywords into a search box and get a list of results that we then have to manually comb through, visit the linked pages and finally extract the actual information on our own.

That's the same thing we were doing in 2000. It made sense to use this approach due to lacking technology back then, but within the next couple of years this approach must be made obsolete.

The only path going forward is asking your device a question (you know, like a normal human being), your device gathering the data and coming to a conclusion on its own, and presenting you with the final answer that you've been looking for. This is a revolution that's waiting to happen, and it will be for the better.

For example, yesterday I did a Google search for "bcaa kreatine amazon". Then I was off to spend 30 minutes combing through the results, reading reviews, checking product ratings, making sure the products actually contained both BCAA and kreatine...

I should be able to just say "Hey, can you please find me the perfect product for me on Amazon, I'm looking for a dietary supplement with BCAAs and kreatine, my goal is to put on some weight in a healthy manner, and also make sure to read the reviews and check the ratings... Oh, and if you find a better deal somewhere else that delivers to my address [which you know], it doesn't have to be Amazon.'

The device would come back with "Hey, here are the 3 top picks for you, I recommend you go with this one: X ... Should I order it for you [as I've got your delivery address and your CC info]?"
"Yes."
"OK, I'll update you. ... You just got an email confirming your order, you can expect delivery on Friday, I've also marked the email as read, OK?"
"Sure thing."

That's how we will search in the near future... and Google isn't going to get there by trying to improve a candle -- maybe it's time for Apple (or anyone else) to come out with a lightbulb.
 
The more I think about it, the more this is all back end for like Siri. Especially after the news about next gen ARM processors. I'm envisioning a new Siri that doesn't need Internet acess for spoken queries, and when it is needed, it will fall on Apple/Spotlight/Siri search. And with it all in Apple's control, it could be a lot faster and more streamlined.
 
Microsoft is managing its search engine (barely), Yahoo is a sinking ship, and there's Google. I think any attempt to jump into the search engine market is a huge mistake by apple.

If they improve the experience (i.e. no ads in the search results), then I'm all for it. Granted, that's a big "if".

The difference between Microsoft/Yahoo/Google and Apple is that Apple can flick a switch one day and half a billion iPhones use the Apple search engine, plus countless more iPads, iPods, and Macs.
 
If they improve the experience (i.e. no ads in the search results), then I'm all for it. Granted, that's a big "if".

The difference between Microsoft/Yahoo/Google and Apple is that Apple can flick a switch one day and half a billion iPhones use the Apple search engine, plus countless more iPads, iPods, and Macs.

LOL apple would still put ads in it. Like it or not Apple is looking at maximizing its bottom line.
 
Oh please no. Services is not something Apple is good at

Agree 100%

Like the dam stupid beats story.

Why don't they stick to what they, Apple are dam good at.

Making excellent quality hardware, and stop wasting time and money on dumb ideas offering services that other companies do better, and that change all the time.

APPLE Stop wasting time on junk like this.

Focus on you hardware.

Make MORE hardware.

Make better Computers, more interesting tablets, try some different phone options at different price points.

Give people the Mac you can upgrade which millions want.

Do what you do best, and stop waiting time on things that will fail or be no better than what's out there.

Stop trying to rule the world and having a quick stab at anything and everything.

Just make a better, wider range of Dam Good Hardware.
 
A revamp is seriously needed in Apple's search capability....

If anyone have anything in mind particularly in Apple world and search for it in their website, it would come up with lots and lots of irrelevant items...
 
I wouldn't count Siri in the mix.
The concept of search is an integral part of the concept of Siri.
For one they didn't do dramatic changes to the architecture. They just forward the query to Wolfram, Bing
Which is what - searching! Pulling data from various services is part of searching as is organizing that data. Minimizing the need to go to these services would enhance the ability for Siri to react quickly. Beyond that Siri is already bypassing Bing and Wolfram for certain types of data. I really think you underestimate just what Siri is doing.
and search their own command list, and all they did for the last few iOS update is add stuff in their command list.
Siri apparently has been getting performance enhancements for some time now. They aren't announced as such though.
Which is stupid, because Siri is the future of the IT world,
This I agree with. I think of Siri as an infantile AI with much room to grow. However you seem to think Siri has been static in her capability which I don't believe is justified. Apple is apparently pumping a lot of development effort into Siri.
especially for the wearable device and smartphone technology. (And no, it's not putting it on OS X. Microsoft must be as stuck as Google in this. )
In fact I wonder if the only thing Apple could come up with iOS 9 is a Apple neural network based voice recognition system.
If they can put that Neural Network in your pocket and not blow the power budgets that would be the only thing they need to do in the next iPhone. The industry would take years to respond.
I mean, this is not a bad thing, but I expect more from a company that "do the right thing".

But Sherlock and Spotlight would be a great example, given this move would be "Apple 'wastoned' Google. "

The problem with this thread is that people immediately equate Apple search with Google. Apple has been doing searching systems for years, as such they could be simply enhancing these systems.

As a side note I just tried doing a Siri search, asking Siri when she was last updated. Unfortunately Siri apparently has the flu today because she said try latter. Apple still has a long ways to go with Siri and availability is just one issue.
 
I wouldn't count Siri in the mix.
For one they didn't do dramatic changes to the architecture. They just forward the query to Wolfram, Bing and search their own command list, and all they did for the last few iOS update is add stuff in their command list. Which is stupid, because Siri is the future of the IT world, especially for the wearable device and smartphone technology. (And no, it's not putting it on OS X. Microsoft must be as stuck as Google in this. )
In fact I wonder if the only thing Apple could come up with iOS 9 is a Apple neural network based voice recognition system. I mean, this is not a bad thing, but I expect more from a company that "do the right thing".

But Sherlock and Spotlight would be a great example, given this move would be "Apple 'wastoned' Google. "

I mentioned Siri because it is a very sophisticated interface. It understands and computes natural queries. I think it’s part of what thrives current developments in search technology, just as Google Voice and Cortana.
 
Keep in mind the Beats acquisition also included the extremely profitable and brand established headphone business. That results in a ROI that’s better than the ROI on Apple’s cash holdings. The music service and the talent that came with it makes the deal very beneficial for all parties.
 
I mentioned Siri because it is a very sophisticated interface. It understands and computes natural queries. I think it’s part of what thrives current developments in search technology, just as Google Voice and Cortana.

It seems to understand, but all of that is just guessing. Consider every phase you said as a symbol, some point towards a specific topic, and calculate a score toward a topic. Then it looks for a target phase (Like "where can I...", which leads to finding location), then use the topic score (e.g. Japanese) to find a predefined action.
This might seems like a good approach, until you try to add things that sounds alike, or something like this
attachment.php

(Using this model can build prototype extremely fast, but you need a giant database, and give up the chance for third party extension)

I built my HomeKit light, and since beta 2 of iOS 8, I've having problem turn off the light in my room, as Siri first guess is "Set the light", which doesn't failed since it's a legitimate command (I added a control in intensity), but automatically stop the second guess "Turn off the light".

In fact, fixing the problem of Siri actually become my graduate project, but this become problematic because there's no literature review on what Siri actually using. All I can do is traced back every single error Siri has done :mad:

Don't get me wrong, I love Siri. It's the highest standard I have encounter so far. (Google Now is basically voice search, which make sense since their stock price depends on how many people search per day. Cortana is just sad. The only advantageous is the voice recognition engine, and Apple can beat that either by their own team, or upgrade their backend server to Nuance NaturallySpeaking 13, not the 11/12 that OS X download as local dictation)
But when my iPhone 4s has become the oldest phone on duty in my family, I would expect Tim Cook has at least done some changes I've been complaining in email these few years.

(I know I have gone off topic, so if you want, I can just stop replying :) )
 

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Cortana is just sad. The only advantageous is the voice recognition engine, and Apple can beat that either by their own team, or upgrade their backend server to Nuance NaturallySpeaking 13, not the 11/12 that OS X download as local dictation)

I don't agree. Cortana has proved to be way better at understanding the context of questions and returning good results than I have ever been able to get out of Siri.

I am an iPhone user, but my kids use Windows Phones. I have tried many, many side-by-side comparisons with Siri, and Cortana is often much better at not just recognizing what I said but also understanding what I am actually trying to do or search. Maybe because Cortana is fully integrated with Bing search (which again could be why Apple needs to up it's game in search)? Cortana is also much more interactive/conversational.
 
LOL apple would still put ads in it. Like it or not Apple is looking at maximizing its bottom line.

Fair enough, bad example. There are still ways that it can be improved.

Apple has superior user privacy than Google, and an in-house search engine by definition could be better integrated into Siri, iOS, and OS X.

Maybe because Cortana is fully integrated with Bing search (which again could be why Apple needs to up it's game in search)

Exactly!
 
I don't agree. Cortana has proved to be way better at understanding the context of questions and returning good results than I have ever been able to get out of Siri.

I am an iPhone user, but my kids use Windows Phones. I have tried many, many side-by-side comparisons with Siri, and Cortana is often much better at not just recognizing what I said but also understanding what I am actually trying to do or search. Maybe because Cortana is fully integrated with Bing search (which again could be why Apple needs to up it's game in search)? Cortana is also much more interactive/conversational.

Is the context you are referencing the he/she/it referencing and the airline ticketing search features?
It is not hard to implement that. All you need is a state saving feature (keep tracking all the object the software referenced), and a special format. "Cortana is contextually aware, which means she reads semantic data in e-mail messages to perform actions based on the markup data. Use Schema.org markup to inform her about airline flights so she can track them for customers."
The first part would require Apple tot upgrade a small segment in Siri (It's easy to do in Objective-C, I tried)
The second part? Apple make it into Passbook.

In fact, Siri also have contextual awareness. (If you use Yelp, which I can't in HK, or ask "how about tomorrow" after asking "how's the weather today") They just don't ad on it.

Of course, this is only what I learn from a day with Windows Phone. (That's how long I could borrow one) But from what I learn the public information provided by Microsoft, that's what I got so far: Same architecture as Siri (and don't forget, that's how Bing works), with a brand named, and enhanced basic function.
 
Isn't 'click bait' just a snarky way of saying, 'an article that a large number of their readers would like to read'?

No, you can put anything you want in a title and caption. Doesn't mean the article is a good read. So, to me 'click bait' is having a misleading title for the sole purpose of getting clicks. What you described is not click bait. However, I do not think this article is "click bait" and would agree with what you described.
 
In other news, Google did to Uber what they did to Apple (in terms of Android): http://www.bloomberg.com/news/artic...e-google-and-uber-are-going-to-war-over-taxis

Given that Google invested over 300M in Uber, and the content of your article is nothing but rumour, how is it even close to being the same thing? :rolleyes:

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Google Now is basically voice search

This really makes it seem like you haven't used it (or not used it much), because this is not primarily what Google Now is for.

Unlike its competitors, Google Now can be extremely useful without the user ever issuing a voice command or search.
 
Spotlight.com.

Please. Desktop and mobile search, out of Google's ecosystem.

In other news, Google did to Uber what they did to Apple (in terms of Android): http://www.bloomberg.com/news/artic...e-google-and-uber-are-going-to-war-over-taxis

Apart that Google did nothing with Android to Google, that Uber news has been debunker

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That's how we will search in the near future... and Google isn't going to get there by trying to improve a candle -- maybe it's time for Apple (or anyone else) to come out with a lightbulb.

Perhaps some company investigating AI can do that
 
Steve Jobs started this project years ago, Avrim Miller an Intel exec and Cringely both made note of it, and even said he wanted to call it Found, like I found it.

Found dot com is taken by epicor, but the site iFound has been a gif of some guy bouncing a ball off a wall. Who knows why but it's been that way for years, like he is waiting for something lol, probably not Apples but funny.
 
Why is it 'unlikely'?

Google generates the vast majority of its profits from search. What better way to stick it to a competitor than to create a free/non ad driven service?
 
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