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John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees
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"sickly sweet." might not be palatable to some folks, however it doesn't signal the decline of a apple retail store. It's just him out to make a good first impression. Know what I mean? He is only human and is stepping into a fairly large role. Maybe he really is that excited? Only time will tell how well he will fill these shoes. agreed ?
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Piss off, Browett.
I have nothing but the utmost hatred for your prior chain of stores, their staff, and their policies.
I have nothing but the utmost hatred for your prior chain of stores, their staff, and their policies.
Dixons has always been mediocre. It has quite a mix of products, some poor quality, generally over priced. Dixons can be relied on to not have what you might be looking for.
Given how small the electronics department of John Lewis is, I find I'm more likely to find what I want, and usually for a more competitive price.
I too have grave concerns about anyone from Dixons being involved with the future of the Apple Retail Stores.
Given how small the electronics department of John Lewis is, I find I'm more likely to find what I want, and usually for a more competitive price.
I too have grave concerns about anyone from Dixons being involved with the future of the Apple Retail Stores.
I'm more alarmed by the obvious "Apple group think" style of the email, right down to the consistent buzzword use. It was clearly drafted by a marketing team.
This is what I worry about more than anything, regarding Apple. Are they going to become a company driven by marketing and accounting, instead of engineering? Tim Cook is a bean counter after all. Who is the top product guy in charge? Ive? Forstall?
I get a strong sense that there could be trouble for Apple ahead with the current leadership.
This is what I worry about more than anything, regarding Apple. Are they going to become a company driven by marketing and accounting, instead of engineering? Tim Cook is a bean counter after all. Who is the top product guy in charge? Ive? Forstall?
I get a strong sense that there could be trouble for Apple ahead with the current leadership.
It would be advisable for the non-British members of the forum to listen to what the UK members have to say about Dixons, Currys, and PC World.
I find it baffling that Americans especially, renowned for their demand for nothing but the best, are accepting second best with this guy. We're not critical of Browett to be 'fashionable', it's because we KNOW his work first hand and have been conned, ripped off, and left feeling utterly scunnered by these stores run under HIS stewardship.
Lets scare the americans he by shouting
"The British are coming! To Apple"
Well seeing how well it went for the British the last two times.
Well seeing how well it went for the British the last two times.
Yeah, Ive's still there.
*Sarcasm right back at you.
Maybe if he had the idea and designed the Apple store concept, he would be worth that much. How tough is his job compared to the other employees and assembly line workers?
But, yeah, where do I sign up to get my salary in stock options and pay 15% taxes, minus deductions?
If you were worth that much you wouldn't have to ask how to get it.
And if the rest of us knew, we wouldn't be here telling you!
Hmm, there aren't really any Fry's on the east coast, but I've heard generally good things about them. Best Buy on other hands seems to be just as the UK people described Dixons, poor customer service and bad management...
Fry's isn't much better for customer service.
The reason I say it's a little more like Fry's and a little less like Best Buy comes down to two things: Fry's employees work on commission (I'm almost certain they don't at Best Buy) and Fry's sells little outside of electronics (while Best Buy carries treadmills, washing machines, etc), though looking at Dixon's website it appears they sell things like vacuum cleaners and washing machines, too.
I understand that, being in the UK, you have firsthand knowledge of the businesses this guy has worked for. It's not like we're arguing against that. We're just saying to give the guy a chance. I doubt that he was singlehandedly responsible for everything that happened in those stores. Were there pressures put on him by others that made things go the way they did? I have no doubt that Dixons etc. really sucked. I do doubt that Apple would hire someone that was bringing imminent doom to all its retail stores. I'm willing to wait and see...maybe we'll get to find out what it is that Apple sees in him.
I would love to give Browett the benefit of the doubt, and you can say that he simply did an excellent job at Dixons carrying out the wishes of the board by making Dixons what it is...
OTOH, one must feel that Browett's experience as we can tell is not the type of experience one would like to be judged by as the head of Apple Retail, is it...
Let's hope Browett simply can pickup where Johnson left off...
OTOH, one must feel that Browett's experience as we can tell is not the type of experience one would like to be judged by as the head of Apple Retail, is it...
Let's hope Browett simply can pickup where Johnson left off...
This is Apple, not Dixons.
He'll be fine. Apple Retail will continue to be fine.
Maybe he'll change the whole Apple Retail experience and actually hire COMPONENT, PASSIONATE workers and not hire all their new and future managers straight from Gap, Starbucks, Old Navy, etc.
He'll be fine. Apple Retail will continue to be fine.
Maybe he'll change the whole Apple Retail experience and actually hire COMPONENT, PASSIONATE workers and not hire all their new and future managers straight from Gap, Starbucks, Old Navy, etc.
So you're claiming that you are more knowledgable on the right person for this role and Browett's suitability for it than Tim Cook, the other Apple executives and the headhunter recruitment agency all put together? You think that they missed something that you've seen? You think they didn't check him out in a way that you've managed to? You think you know best?
