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Sorry, we have established that this design is fake. Why the **** would Apple invest in Facial Recognition, ship it with the iPhone 8/X/Edition/Pro and not the 7s. And then even putting Touch ID on the back. Nope not gonna happen.

And most importantly: LOOK at the three CAD files in your picture (the one with "iPhone 6 and iPhone 7 confirmed"). First of all, compare the CAD files of the "iPhone 8" with the prototype. The front facing camera is different, there are no front facing sencors on the file, the position of Touch ID is different. And if that is not enough, look at the iPhone 6 and iPhone 7 file. Do you see the difference to the "iPhone 8" file?

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Minimal retooling? If they add a bigger screen, they need a bigger L shaped battery. If they do that they need a stacked logic board. If the bezel decreases, they need to rewire everyting. Then they need to move Touch ID to the back of the device. Do you really think that this is minimal retooling? And on top of that, the design is ugly, not detail oriented (look at the corner of the screen not being aligned with the corner of the device).
Third of all there is no indication on why Apple should increase the screen size if they only want to keep the iPhone 8 Design for next year. It would only piss off developers who would have to adapt their apps to yet another screen size that will only be sold for a year and then dropped again in favor for a different screen size and most importantly screen ratio.

All I'm saying is that this is the only design for the LCD phone that there is actual physical proof, not just mocks, renders or dummies, we've been hearing about this configuration since May. Everything else is random unsubstantiated speculation. People talk about Apple as if they were magical or as if they didn't have to adhere to the limitations of technology, supply, and demand. They are just a consumer electronics company like any other.

To stay with current design trends while maintaining high production levels, they would need to stick to proven tech, reduce bezels and relocate the Touch ID sensor, like other manufacturers have done already. Retooling only concerns to the aluminum back, keeping that to a minimum is very important to maintain the current levels of production. The rest is a matter of rearranging the same electronic components they are using now. Granted, to do their magic and catch up next year they have to innovate, and that's what the OLED iPhone is for. A product with the latest technology that is not hindered by the limits of mass production or specific release schedules.

This year iOS is designed for a new screen form factor and small bezels are the norm on high end devices like the iPhone. So Apple has to deal with this somehow, they know that when you get to the store and learn the price of the new phone it's more probable that you will upgrade to a more affordable version of the bezel-less iPhone, rather than to the scarce and expensive ultra premium model. And they will make sure to have millions of those already in the pipeline.

Unless we believe that Apple is willing to let the hardware and iOS experience to be inconsistent across the new line-up this time. That would be a first, and not a good sign of what's going on internally.
 
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I agree with Gruber here. Time to get rid of the numbering scheme. And in regards to pro or not, it’s the same as any other Apple product. Not that hard to figure out. Pro just means more features.
 
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Makes sense to not call them 7S/7S Plus. Only makes them look more dated by doing so. Especially with iPhone X joining the lineup.

Marketing wise I could see new names for the 3 new phones this fall. Something like iPhone, iPhone Plus, iPhone Pro.
 
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All I'm saying is that this is the only design for the LCD phone that there is actual physical proof, not just mocks, renders or dummies, we've been hearing about this configuration since May. Everything else is random unsubstantiated speculation. People talk about Apple as if they were magical or as if they didn't have to adhere to the limitations of technology, supply, and demand. They are just a consumer electronics company like any other.

To stay with current design trends while maintaining high production levels, they would need to stick to proven tech, reduce bezels and relocate the Touch ID sensor, like other manufacturers have done already. Retooling only concerns to the aluminum back, keeping that to a minimum is very important to maintain the current levels of production. The rest is a matter of rearranging the same electronic components they are using now. Granted, to do their magic and catch up next year they have to innovate, and that's what the OLED iPhone is for. A product with the latest technology that is not hindered by the limits of mass production or specific release schedules.

This year iOS is designed for a new screen form factor and small bezels are the norm on high end devices like the iPhone. So Apple has to deal with this somehow, they know that when you get to the store and learn the price of the new phone it's more probable that you will upgrade to a more affordable version of the bezel-less iPhone, rather than to the scarce and expensive ultra premium model. And they will make sure to have millions of those already in the pipeline.

Unless we believe that Apple is willing to let the hardware and iOS experience to be inconsistent across the new line-up this time. That would be a first, and not a good sign of what's going on internally.
Secret for you:

The LCD models this year are nearly identical to the iPhone 7. The bezels have not been reduced a single mm.
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Makes sense to not call them 7S/7S Plus. Only makes them look more dated by doing so. Especially with iPhone X joining the lineup.

Marketing wise I could see new names for the 3 new phones this fall. Something like iPhone, iPhone Plus, iPhone Pro.
You don't understand marketing well if you think those will be the names.
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I agree with Gruber here. Time to get rid of the numbering scheme. And in regards to pro or not, it’s the same as any other Apple product. Not that hard to figure out. Pro just means more features.
Incorrect. It's not time to get rid of the numbering. The iPhone needs numbering because the iPhone is still a device that is updated frequently and people want the prestige and differentiation that comes with the numeric indicator b
 
honestly, having the iPhone 7S, 7S Plus, and iPhone Pro makes the most sense. They can't make enough of the pros to meet the consumer demand if it's the only iPhone released. It's too expensive for many consumers, so they'll need a lower cost phone. Calling the pro the iPhone 8 would make the 7S look like it's a year behind. Lastly, they could continue the 8/8S/9/9S and on series with a newer pro model each year - never lowering the price.
 
honestly, having the iPhone 7S, 7S Plus, and iPhone Pro makes the most sense. They can't make enough of the pros to meet the consumer demand if it's the only iPhone released. It's too expensive for many consumers, so they'll need a lower cost phone. Calling the pro the iPhone 8 would make the 7S look like it's a year behind. Lastly, they could continue the 8/8S/9/9S and on series with a newer pro model each year - never lowering the price.
That's exactly why they CANNOT make a phone called 'Pro'. Because guess what? 2018, 2019, 2020, 2021, 2022 and on and on have NOTHING they can separate the devices with feature-wise. Nothing.

You'd have the regular iPhone and an iPhone Pro with feature PARITY. People simply don't get it...it's not plausible.
 
That's exactly why they CANNOT make a phone called 'Pro'. Because guess what? 2018, 2019, 2020, 2021, 2022 and on and on have NOTHING they can separate the devices with feature-wise. Nothing.

You'd have the regular iPhone and an iPhone Pro with feature PARITY. People simply don't get it...it's not plausible.
what feature parity? it seems like the iPhone Pro is going to have a lot more futuristic tech in it than the iPhone 7S. Wireless charging aside - which is pretty old.
 
what feature parity? it seems like the iPhone Pro is going to have a lot more futuristic tech in it than the iPhone 7S. Wireless charging aside - which is pretty old.
I do not mean this year. I mean every year after 2017. The suggestion from some people is that there will be two iPhone Pros in 2018. The problem is, there will be nothing to differentiate features in the coming years. Short of Apple continuing to make identical LCD iPhones with only new A-series chips, there's nothing a Pro iPhone would get over the regular one.
 
All I'm saying is that this is the only design for the LCD phone that there is actual physical proof, not just mocks, renders or dummies, we've been hearing about this configuration since May. Everything else is random unsubstantiated speculation. People talk about Apple as if they were magical or as if they didn't have to adhere to the limitations of technology, supply, and demand. They are just a consumer electronics company like any other.

To stay with current design trends while maintaining high production levels, they would need to stick to proven tech, reduce bezels and relocate the Touch ID sensor, like other manufacturers have done already. Retooling only concerns to the aluminum back, keeping that to a minimum is very important to maintain the current levels of production. The rest is a matter of rearranging the same electronic components they are using now. Granted, to do their magic and catch up next year they have to innovate, and that's what the OLED iPhone is for. A product with the latest technology that is not hindered by the limits of mass production or specific release schedules.

This year iOS is designed for a new screen form factor and small bezels are the norm on high end devices like the iPhone. So Apple has to deal with this somehow, they know that when you get to the store and learn the price of the new phone it's more probable that you will upgrade to a more affordable version of the bezel-less iPhone, rather than to the scarce and expensive ultra premium model. And they will make sure to have millions of those already in the pipeline.

Unless we believe that Apple is willing to let the hardware and iOS experience to be inconsistent across the new line-up this time. That would be a first, and not a good sign of what's going on internally.

First of all; there are too many leaks for the back-facing Touch ID phone. There are pictures of people running around with it outside (look closely at the pictures). These leaks have been from the first half of the year and are probably very fake. There is no way that we would get that many pictures of an iPhone so long before the release. Secondly all rumors point to an all glass back now.

There is no reason why Apple should decrease the bezel of the iPhone 7s (or what ever it's called). Imagine this: Apple decreases the bezel for all three new iPhones. We would then have 6 screen sizes each developer would have to adopt. We would have the iPhone SE screen size, iPhone 6/6s/7, iPhone 6/6s/7 Plus, iPhone 7s, iPhone 7s Plus and iPhone 8. Not to mention that the screen of the iPhone 7s and iPhone 8 would be nearly the same size but not quite. That would be a nightmare for the developers and ultimately Apple.
Apple doesn't have to chase trends. They are following them but hopefully would not strain the UX of the iPhone with placing Touch ID on the back of the phone. And as you mentioned, there is a phone following that trend. So there is no reason for Apple to compromise with the other phones.

"...not hindered by mass productin or specific release schedules." what? How will the iPhone 8 not be mass produced? Do you think that they will only sell 1000 units? And they will release it whenever it's ready? Sorry, but if Apple would not have a very strict release schedule then I would be worried about Apple. Apple has a release schedule for everything they do (in the Hardware department at least). Things do not just get released.

On what planet is iOS 11 inconcise with the current screen bezels? So every phone that is NOT the iPhone 8 is not meant for iOS 11? And let me tell you, the experience will not be that different. The home button for the iPhone 8 will be projected virtually on the screen. If you press on it, the taptic engine will do it's magic and you will think that you pressed a button. That's how it's gonna play out. So the only difference between iOS 11 on the iPhone 7s with bezels and the iPhone 8 will be that on one there will be a physical (non-moving) button and on the other the button just an illusion.
 
Secret for you:

The LCD models this year are nearly identical to the iPhone 7. The bezels have not been reduced a single mm.
[doublepost=1502234754][/doublepost]
You don't understand marketing well if you think those will be the names.
[doublepost=1502234835][/doublepost]
Incorrect. It's not time to get rid of the numbering. The iPhone needs numbering because the iPhone is still a device that is updated frequently and people want the prestige and differentiation that comes with the numeric indicator b

It might be better for individuals who need personal reassurance that they have the latest and greatest, but I don't think it's best for Apple. I see them continuing the trend of the rest of their product line. And an opinion can't be incorrect.
 
I think the 'new' one being called 'iPhone 8' was always a long shot, and seems very unlikely in my mind. That aside, Apple were always going to run into a naming issue with the iPhone and at some point they need to put it right, so it seems logical they'd change up the naming conventions sooner rather than later. I could fully see 'iPhone' 'iPhone Plus' and 'iPhone Pro' although I did see someone suggest Apple would struggle to attach 'Pro' to iPhone, purely because that word doesn't lend itself to the product category - it may not be an appropriate descriptor for a smartphone.
 
It might be better for individuals who need personal reassurance that they have the latest and greatest, but I don't think it's best for Apple. I see them continuing the trend of the rest of their product line. And an opinion can't be incorrect.
An opinion can't be incorrect. Cool you just proved an opinion can be incorrect in the very sentence you were asserting they couldn't.
 
Makes sense to not call them 7S/7S Plus. Only makes them look more dated by doing so. Especially with iPhone X joining the lineup.

Marketing wise I could see new names for the 3 new phones this fall. Something like iPhone, iPhone Plus, iPhone Pro.

How would you then distinguish this year's "iPhone" from next year's "iPhone"?
 
Why continue the Plus model at all, considering the new iPhone 8 or whatever it is called will have a bigger (5.8”) and better (OLED) screen, all in a smaller body? The price difference between the two should not be much different either, unless they price 8 super high. What is the target market for 7S Plus then?
 
I think the names of these phones is irrelevant. A few weeks ago, a lot of people only thought there would be one "new" phone. Now, it seems pretty much confirmed that Apple is releasing three new phones. Almost by definition, the phone with the new aspect ratio must be higher priced than the other two. It's gonna be interesting to see how customers react.

I have a 6S now, and I'd like to replace it this fall. Frankly, all of the iPhone models (including the 7 or 7+) are in play for me this fall. If the two "regular" iPhones aren't huge upgrades and the Pro is $1500 or whatever, I may just buy a 7+ at the new lower price.
 
Why continue the Plus model at all, considering the new iPhone 8 or whatever it is called will have a bigger (5.8”) and better (OLED) screen, all in a smaller body? The price difference between the two should not be much different either, unless they price 8 super high. What is the target market for 7S Plus then?
People are so confused here.

Let's do a little pretending. Let's pretend Apple was only releasing 1 new iPhone this year. That new iPhone is the redesigned minimal bezel iPhone with a 5.8" display in roughly a 4.7" body. Fine. What's missing though? A Plus-sized version of this same exact design. When does that Plus-sized version hit? In 2018. Why? Because they don't have the supply for two separate models in 2017.

In my view the best way to describe the iPhone 7s and 7s Plus this year is a send off to the future of iPhones with the OLED models. In 2018 there may not be and new LCD models. In 2019 there definitely will be no new LCD models. These OLED iPhones are the iPhone going forward.
 
I almost prefer the small, yet symmetrical bezels on the devices pictured as opposed to the screen cutout at the top that we've been seeing in other rumors. To be frank I'm not incredibly confident that those represent the final design since the back of the phone isn't glass, though I will admit that those pictures are convincing. Nice find.
 
I almost prefer the small, yet symmetrical bezels on the devices pictured as opposed to the screen cutout at the top that we've been seeing in other rumors. To be frank I'm not incredibly confident that those represent the final design since the back of the phone isn't glass, though I will admit that those pictures are convincing. Nice find.
The cutout will be shrouded in black. The bottom will be symmetrical black. It will have symmetry but with far more display.
 
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People are so confused here.

Let's do a little pretending. Let's pretend Apple was only releasing 1 new iPhone this year. That new iPhone is the redesigned minimal bezel iPhone with a 5.8" display in roughly a 4.7" body. Fine. What's missing though? A Plus-sized version of this same exact design.

You want the screen size to go bigger than 5,8”? I was talking about the current 7+ (5,5”) after the supposed 5,8” is out. Why still go for a smaller lower quality screen in a bigger body? Considering this, why put more time & energy into redesigning the current 7+ when it could have gone into further improving 8 or 7S?
 
You want the screen size to go bigger than 5,8”? I was talking about the current 7+ (5,5”) after the supposed 5,8” is out. Why still go for a smaller lower quality screen in a bigger body? Considering this, why put more time & energy into redesigning the current 7+ when it could have gone into further improving 8 or 7S?
I don't think you're getting it. This is the new 4.7" iPhone. Not the new 5.5" iPhone. Next year there will be a new 5.5" iPhone. It will have the design of the premium iPhone this year except it will have the physical body size comparative to the iPhone Plus models. It will have approximately a 6.4" display in the 5.5" body.

Next year the iPhone =
5.8" OLED
6.4" OLED

The 5.8" OLED this year has a main display area less than 5.5". Therefore the iPhone 7s Plus has a larger usable display area when it comes to apps videos etc.
 
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iPhone and iPhone Pro make sense, just like the iPad. But I think something is missing without numbers. It’s harder to keep track of. Especially if they intend to keep selling old ones.

Maybe the year after we will have an iPhone Pro 2, that would be a good way to renumber the line, and just lower prices for iPhone Pro and iPhone.

Also if the do a larger Pro, maybe they’ll just name it based on the screen size, like they do with iPad Pro, instead of the word plus.
 
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