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John Gruber Reacts to Apple Declining His Interview After His Criticism
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It’s from a WWDC a few years ago, Craig said are macOS and iPad OS merging? Anthem a big No dropped on to the screen.
Ok Apple. Just take your toys and leave the sandbox. It looks exactly like childish behavior.
Make up your mind—you condemn him for being a sycophant, but also are pissed he’s independent. Is this Phil Schiller? 🤣
You’re completely missing the point. The point wasn’t AI or Siri, this could have been about Macs or OSes or phones or whatever. The point was Apple presented a feature they couldn’t demo, and even worse advertised a feature they couldn’t demo or deliver. This, historically, is unlike them. They got too cocky or optimistic… it doesn’t really matter because either way it broke trust unlike they’ve broke it before.
THAT was the point.
From: https://en.wikipedia.org/wiki/Vaporware:
Since this isn't "unlikely to release any time soon, if ever", it's okay to say that it isn't vaporware.
Name one interview they gave with somebody that criticized them for the AI thing that wasn’t hastily arranged 24hrs before it happened
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Nobody would have cared it if would have been some obscure Vision OS feature like "Oh sorry in VisonOS 2 we could only deliver the somewhat bigger Mac screen, not the huge one".
It's a factually inaccurate statement that is unprofessional and unprecedented for him, and if you can't see that just because you agree with it, then your reasoning process is flawed.
If they advertised the feature with a huge ad campaign on TV: the same criticisms would have been made. That it’s related to AI, something high stakes that Apple all but admits they are behind on, only serves to explain why they would resort to such lows: desperation.
Well I didn’t want to comment on the ‘I wonder’ post, as I’m not American and not in the USA and I don’t think Americans need outsiders telling them how to manage their political discourse.
But I can say that if I were a blogger / commentator I wouldn’t have written that post.
Agreed, the UX stuff apple announced at WWDC was fantastic with great enhancements to iPadOS as you say. All kudos to apple - it was truly great.
But LLMs and Genai are the next big thing, as significant as the pc, the web then the smartphone.
And apple are behind despite having the resources (people and cash) that previous few other companies do. And that’s worth calling out.
It's unfortunate that they ran the ads, but I'm not seeing them as a "low". They've had several bad ads before.
They didn’t talk to Gruber? Are you lost? They had arranged interviews with softballs like Marques and iJustine, but threw in Joanna Stern at the last possible moment (wisely adding her, as they would have been roasted even harder for dodging the issue if they didn’t).
Unicorn found. Apart from that, the thing that is awful about that post is politically neutral.
Nobody disagrees that it should have been called out. The question was whether he was treated unfairly, and that' s where the way he did it comes in.
Aside: Apple was late to all of the things that you rightfully mention as important.
Read the context instead of insulting me. He has had a lot of interviews over the years, and I'm asking whether or not those were arranged.
By all means name these several Apple ads that sold products based on features the products couldn’t actually do.
The point wasn’t because it was about “AI” and the problem wasn’t that the ads were “bad”. You’re so severely and consistently missing the point you’re either trolling or, you know, the other option…
His 10 years of interviewing Apple execs at WWDC was arranged well in advance of 24hrs prior, yes. The actual journalists (Patel and Stern) discussed this 24hr thing at length precisely because it was so atypical. And in being atypical, telling.
So the other option. Got it. But nice exit strategy from the corner you backed yourself into.
And nothing of value was lost. Talentless hacks are dime a dozen, interchangeable, and completely meaningless
99% of the population couldn’t care less and didn’t even know about it! So there’s that!
Well I remember reading the ‘I wonder’ post at the time and I didn’t like it.
I’m not a fan of Tim Cook nowadays particularly, but ceos need to have good diplomatic relations with the leaders of the country that they are based in. That’s just how it goes. Tim Cook is hardly a candidate to be an activist CEO.
As for apple being late to all the things they mention…. I think they were pretty early to the pc (they arguably invented it!).
I reckon what you say only really applies to the web, as it wasn’t a mass consumer thing until the turn of the millennium really - as in something that profoundly affected our lives. So apple turned up at the right time, so they’d a big green tick from me.
With LLMs and genai I’m minded to think that apple risk being Microsoft in the dawn of the smartphone era.
Their competitors are producing innovations in genai that are getting more and more capable each year - could you generate 1080p videos from a prompt 2 years ago? - yet apple are barely out of the starting grid.
And I see no sign that they are in a F1 car. More like a fiat 500.