If there is one person who does not care about design at Apple it is Tim Cook. He has single-handedly killed design at Apple with the endless reusing of chassis designs to save on tooling costs. So much so it got to the point that there was nothing left for Jony Ive to do but to leave Apple. This is going to bite Apple hard in the a**. With Apple so far behind in AI, the new Ive/Altman partnership leaves Apple ripe for disruption. Not surprisingly, dozens of Apple’s design team have left to join Ive in the years since and he continues to attract them.