Jony Ive and Craig Federighi Talk Collaboration in Full Businessweek Interview

Discussion in ' News Discussion' started by MacRumors, Sep 25, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Following last week's cover story on Apple CEO Tim Cook, SVP of Design Jony Ive, and SVP of Software Engineering Craig Federighi, Bloomberg Businessweek has published the full transcript of its interview with Ive and Federighi, which reveals even more about Apple's leading trio and the work that went into Apple's newest mobile operating system, iOS 7.

    According to Federighi, both he and Ive "wanted to do something big," and had to figure out how to bring together various Apple teams that had not previously worked together. After a major management restructuring last fall, Jony Ive took over Human Interface in addition to Industrial Design and Craig Federighi, who was previously in charge of OS X, took over iOS as well.
    The mission, said Federighi, became "so clear and so critical" that "everyone who needed to contribute jumped in." Ive agreed, adding that intense task of creating iOS 7 gave their teams an "all-consuming focus" that greatly enhanced collaboration.
    In addition to a close collaboration between their teams, Ive and Federighi have worked hand-in-hand on iOS 7. The two sit within one minute of each other, with Ive describing their working relationship as "very fluid."
    Ive and Federighi also described what it's like working for CEO Tim Cook. According to Ive, Cook is "incredibly supportive and understanding" of the problems Apple faces designing new products, and "he encourages the sort of collaboration and teamwork necessary to solve those problems." Federighi agreed, calling him a "beacon for Apple's values."
    The full interview, which spans multiple pages, goes into further detail about the deep collaboration between the various teams at Apple and highlights the thought processes behind the development of Apple software.

    Both Jony Ive and Craig Federighi were also interviewed by USA Today last week, further discussing their partnership and the development of iOS 7.

    Article Link: Jony Ive and Craig Federighi Talk Collaboration in Full Businessweek Interview
  2. Michaelgtrusa macrumors 604

    Oct 13, 2008
  3. rajat8676 macrumors regular

    Feb 5, 2013
  4. komocode macrumors newbie

    Sep 16, 2013
    Jony: Hay Craig, let's learn Photoshop together!
    Craig: Ok Ive! *Launches PS*
    Jony: OOOOOOO WOW! This gradient tool is BRILLIANT.
  5. Leonard1818 macrumors 68020

    Nov 15, 2011
    Haven't had time to read this one yet -- too busy with new iPhone. ;)
  6. Klae17 macrumors 65816


    Jul 15, 2011
    I thought my safari or macrumors was broken for a second there. Or I was a time lord and went back a week.
  7. Tankmaze macrumors 68000


    Mar 7, 2012
    already read this article like 2-3 days ago. weird.

    edit : I was wrong, this is the full transcript.

    on the other news, samsung just release gold version of s4. :rolleyes:
  8. thedeejay macrumors 65816


    Aug 16, 2012
    Toronto, Canada.
    Last year MR posters: Oh wow, I can't wait for Ive's Magic or "In Ive we trust".

    This year MR posters: "Omg we want iOS 6 back".

    Repeat every year.

    Same old **** I tell you, same old ****.
  9. Lone Deranger macrumors 68000

    Lone Deranger

    Apr 23, 2006
    Tokyo, Japan
    Hopefully in the bin under his desk.
  10. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
  11. Preclaro_tipo macrumors regular

    Dec 6, 2003
    West Lafayette, IN
    iOS and OS X functions

    I want to dial a number on my iPhone from my contacts app on OS X.

    I want to go 'Back to my Mac' from my some capacity.
  12. Seoras macrumors 6502


    Oct 25, 2007
    Scotsman in New Zealand
    I remember back in the day...

    ...before the iPhone was launched but it was obvious Apple was going to bring out an phone. 2006/2007
    I saw some posts on here and a couple of mock ups of what an "Apple Phone" would look like.
    It was white and it looked like a Ive wannabe designed Nokia or Motorola Razor.
    Nothing new really.
    So when I see posts bemoaning the lack of TV, Watch, etc I shake my head as I remember how wrong we all were and how right Apple got it.
    So stop being smart asses like you know better,you dont...
    Be patient & wait and see...
  13. jamesryanbell macrumors 68020


    Mar 17, 2009
    The heir-apparent to Steve is Jony Ive. He's the man everyone should be looking at to truly shoulder the ingenuity of the post-Steve Apple. Too many put all of the apples in the Tim Cook basket (and some for good reason). I for one, don't.
  14. nagromme macrumors G5


    May 2, 2002
    I want the reverse: I want ALL my Apple devices to "ring" when I get a phone call. Never miss another call because I left my ringer off in the bedroom!

    This already works for FaceTime calls, and in fact you can simply answer the call on your Mac/iPad/whatever. But for plain old 1900s-style phone calls, I'd like an alert, so I can go grab the phone in the other room. (And if the alert had a button to turn the ring on--overriding the mute switch--it might help me FIND the phone :) )
  15. Howard Ellacott macrumors member

    Howard Ellacott

    Jun 10, 2012
    United Kingdom
    No need to bring the new Mac Pro into everything. ;)
  16. KUguardgrl13 macrumors 68020


    May 16, 2013
    Kansas, USA

    Definitely think you're right about that! Tim Cook doesn't look hipster enough to work for Apple.

    If Jony does take over, can we rename this site MacRumours? :D
  17. NightCastle macrumors member

    Jul 18, 2007
    So, they sit only a minute apart? That is a weird way to describe a seating arrangement.
  18. kemal macrumors 65816


    Dec 21, 2001
    Yet one can argue: Despite it all the competition makes better phones. Perhaps Phil should have his office 0.5 minutes from theirs.
  19. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    Had to laugh when I saw the picture of both Ive and Craig at the Businessweek site - that's for sure cool!
  20. macfaninpdx macrumors regular

    Mar 6, 2007

    Including the title, the word "collaboration" was used 8 times in this article. Think they're trying to tell us something?
  21. TWSS37 macrumors 65816

    Feb 4, 2011
    I think Steve Jobs skewed the concept of what a CEO is versus what he did. He was able to pull it off due to his charisma and penchant for presenting new products, but a true CEO is in fact Tim Cook, with creatives underneath him. Not vice versa like how it was with Jobs.
  22. kemal macrumors 65816


    Dec 21, 2001

    ... I used to dial from Address Book through my SONY Ericson T68i via a Bluetooth pairing. It was a great feature removed by Apple.
  23. mac 2005 macrumors 6502a

    mac 2005

    Apr 1, 2005
    I'm curious to know how people are reacting to the parallax effect that seemed to garner so many design and engineering resources -- and amounted to a lengthy anecdote in this article. I've turned it off because it is a drain on the battery.
  24. YegorH macrumors regular

    Jul 9, 2010
    I wonder what "magical" degree one has to have to ****** up an entire OS. Oh, I just recalled, it's called "Sir."

    --Dear sir, you should learn some graphic design fundamentals first to create harmony between industrial design and human interfaces.
  25. dysamoria macrumors 6502a


    Dec 8, 2011
    And somehow, with all these integrated teams, no one thought that iOS 7's minimalist design, low contrast, and super brightness was going to be a bad idea?

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