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Please update this article with the link to the full interview when it posts.
 
If you need to "do the math" to show how different your watches are, you're in trouble.

"Hey, we have the same watch!"

"No we don't, (points to different color wrist band) do the math, buddy."

They spent all this time designing something that wasn't a different design than what's already offered by other companies. Their marketing team has a lot of work to do to convince you a clone of what's already in existence is the next new thing.

Imagine the sigh of relief every Apple competitor let out once they saw what was going to be the market dominating device.

That's pretty much what some said about the iPod. History tells us a different story.
 
1. It's water resistant. You're caught in the rain, wash your hands, no problem. Waterproof watches (submerging the whole watch in water) are a very niche market.
2. Apple has not stated any battery life yet, and the only rumor of battery life is 2-3 days. You must be thinking of the Android Wear watches.

I assure you if the battery had been anything to speak of they would have spoken about it being tremendous but 12 hours after you put it on it’ll probably be ‘timeless’.
 
I assure you if the battery had been anything to speak of they would have spoken about it being tremendous but 12 hours after you put it on it’ll probably be ‘timeless’.

or they just don't know yet and are still optimising? or they want to keep that back as a positive surprise?

It's not mandatory to pick a conclusion that supports your bias.
 
If i would buy a smartwatch, it would definately be the Moto 360, that thing is just so beautiful. But this i/apple/whatever Watch is just plain ugly.
 
Ok

OK Jony, I will then be very discerning and will not pollute my small swiss watch collection box with your puny design. Sorry Jony.
 
Please do remember that in Keynote 2015 they will introduce iWatch 2 that they say: "This is best design ever!". And repeat that every 2 years or so.

Watch is not something that people switch every 2 years like phones. Or maybe Apple have created demand that was not there before :D

I love my Pebble as it's timeless design. It will not be outdated after two years.

Now that is debatable whether apple would refresh this watch every year. It could be just like apple tv right now that got refresh every 2-3 year.

Obviously the next iteration would be thinner design and perhaps longer battery life.

But this product is so not like Apple where they would show you one design that fits all and what they think is right. Apple gives 2 screen sizes with 3 different model / materials and also multiple straps to personalize the watch.

So it is really something to see that Apple gives customisation and choices for their brand new product category.
 
Where are all these sensors we kept hearing about? This is just a better looking pedometer and still has that geeky factor to it. I don't need a screen. I just want to track my health, sleep etc and use the HUGE iPhone screen for everything else.

I still can't believe this is real. WTF. I love Apple and almost everything they do but this is a major letdown. There is nothing special about this watch. I never thought i'd be "one of those" people with this comment, but apple is losing its way without Steve.

Such a shame.
 
I mean, if any company gets up and says "our new phone isn't as good as last years", I think that company is in trouble.

I was thinking the same thing "our phone is the same as the last one folks, you already know what we have in store" lol
 
or they just don't know yet and are still optimising? or they want to keep that back as a positive surprise?

It's not mandatory to pick a conclusion that supports your bias.

If you have something to market you market it. They weren’t done optimising Siri but they still put it out.
I repeat. That battery is not, as the last keynote claimed for some features, tremendous, cool, incredible, fantastic, etc. etc.
 
If you need to "do the math" to show how different your watches are, you're in trouble.

"Hey, we have the same watch!"

"No we don't, (points to different color wrist band) do the math, buddy."

They spent all this time designing something that wasn't a different design than what's already offered by other companies. Their marketing team has a lot of work to do to convince you a clone of what's already in existence is the next new thing.

Imagine the sigh of relief every Apple competitor let out once they saw what was going to be the market dominating device.

Provide a link of this existing clone? Oh, you're exaggerating and making things up? Ok.
 
Now that is debatable whether apple would refresh this watch every year. It could be just like apple tv right now that got refresh every 2-3 year.

Obviously the next iteration would be thinner design and perhaps longer battery life.

But this product is so not like Apple where they would show you one design that fits all and what they think is right. Apple gives 2 screen sizes with 3 different model / materials and also multiple straps to personalize the watch.

So it is really something to see that Apple gives customisation and choices for their brand new product category.

That's an interesting point. My guess would be annually to take advantage of improvements in tech - particularly those that allow that thinner design (just like the phone). We're also seeing rapid progress in sensors which I suspect they'd like to take advantage of (side note: I think it's already got more sensors than they announced yesterday and they'll announce that at launch)

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It's also what the industry told us about (insert self-serving product here), and they were correct!

touche! (I hate the use of anecdotes to try to make a point, so I appreciate being challenged :)
 
How can a designer with such credentials produce something looking so naff.

And then try to justify it with what amounts to the sort of styling options you put on kids jewellery.

Did he hear the words all designers hate - 'I had a go at a design', 'WE like this', or 'my wife/partner/friend is a bit of a designer', come from above?

This looks so forced….it's just plain butt ugly.
 
If you have something to market you market it. They weren’t done optimising Siri but they still put it out.
I repeat. That battery is not, as the last keynote claimed for some features, tremendous, cool, incredible, fantastic, etc. etc.

Not necessarily, particularly when announced 6 months before launch. I'll be amazed if they haven't kept back a few surprises for the launch. Plus given what we now know about the state of the original iPhone when Steve presented it (i.e. lots of work left to do and a fragile prototype) it's a reasonable guess that there's still a chunk to be decided. Also, they may be scouring the responses to yesterday and make changes - particularly on the o/s side. We've seen that before with iOS.

Although, saying that, my guess would be the battery will be a solid day and not the week that would be fantastic.
 
If i would buy a smartwatch, it would definately be the Moto 360, that thing is just so beautiful. But this i/apple/whatever Watch is just plain ugly.

"Dumpster diving confirmed… the Moto 360 features a four-year-old TI OMAP3630. That’s the same processor we found in the Motorola Droid 2 four years ago, as well the big cheese that powered their MOTOACTV smartwatch back in 2011. Oh, and we also found a battery that fell a little short of its advertised spec."

go for it...
 
Apple watch looks great !!
I don't understand the complain people have, look at apple site http://www.apple.com/watch/ and you would appreciate the craftmanship that goes creating this.

Great job Apple.

Looks great but is almost useless for anyone without an iPhone in their pocket with a data plan. That fact will be a reason many people don't purchase it.
 
How can a designer with such credentials produce something looking so naff.

And then try to justify it with what amounts to the sort of styling options you put on kids jewellery.

Did he hear the words all designers hate - 'I had a go at a design', 'WE like this', or my wife/partner/friend is a bit of a designer' come from above?

This looks so forced….it's just plain butt ugly.

This is a $1500 'designer' watch:

fortis-square-watch.jpg


Design is subjective. I showed the Apple watch to my girlfriend (who is not a geek) and she thought it was stunning.

Also: Companies like Apple influence fashion.

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"Dumpster diving confirmed… the Moto 360 features a four-year-old TI OMAP3630. That’s the same processor we found in the Motorola Droid 2 four years ago, as well the big cheese that powered their MOTOACTV smartwatch back in 2011. Oh, and we also found a battery that fell a little short of its advertised spec."

go for it...

Those are cheap jibes at the moto 360. Of course the processor is going to be more limited than on the latest smartphones. The battery thing is a bit odd.

We need to compare these devices on real world experience and use, not on technical specs.
 
you're missing his point...the millions of possibilities is from the customisable clock face etc.

The question was:

How many different versions of the Apple Watch are there?

Changing the appearance of software doesn't make it a new version. How convenient of Ive to contort the answer to his narrative. Are there infinite versions of the iPhone because of different icon grid combinations?

Its sad Apple has to ensure journalists give them absolute cake questions and don't challenge their answers. If they're so confident in the products let them speak for themselves.
 
"Dumpster diving confirmed… the Moto 360 features a four-year-old TI OMAP3630. That’s the same processor we found in the Motorola Droid 2 four years ago, as well the big cheese that powered their MOTOACTV smartwatch back in 2011. Oh, and we also found a battery that fell a little short of its advertised spec."

go for it...

So you're saying that people should just overlook the design of the watch and go for the ugly one, since it has better internals?
Then why dont you say the same with the new iPhone 6, since the new, lets say Xperia Z3, has better screen, better battery, more ram etc...? ;)

Watch is first and foremost a style accessory so the design factor overhere plays quite a big role in my oppinion.
 
Looks great but is almost useless for anyone without an iPhone in their pocket with a data plan. That fact will be a reason many people don't purchase it.

True that, but with bigger screen iPhone now available. people have the choice of getting the 4" - 5.5" iPhones (more revenue for apple).

Useless without an iPhone with data plan also true, but hey this is a 1st gen product. I was also critical when the first iphone launch without 3g on it and also when I could not use an iOS device without connecting to a computer first (sync for activation).

And also the first ipad that only has 1024x768 screen res, but with the resources apple have and their ecosystems this new product category I believe could take off in the 2nd or maybe 3rd generation.
 
Looks great but is almost useless for anyone without an iPhone in their pocket with a data plan. That fact will be a reason many people don't purchase it.

I'm surprised people are surprised at this. To me, it makes sense. Why carry around duplicate technology when it can be leveraged? Particularly things like GPS which are battery hogs.

I've designed a few conceptual devices over the last few years and after much deliberation and discussion, all leveraged the technology in a smartphone for the heavy lifting. Looking forward to the IoT (Internet of Things) that's kinda the thinking - lots of more limited devices doing their thing around our lives and connecting up. We're a way from that yet but that's the direction.

My guess would be most people buying this are still going to carry a phone around *most* of the time (although understood some contexts like running it's ideal to not have to carry a phone).

The key is going to be how the watch performs when not with a smartphone and then how seamlessly it syncs up.

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The question was:

How many different versions of the Apple Watch are there?

Changing the appearance of software doesn't make it a new version. How convenient of Ive to contort the answer to his narrative. Are there infinite versions of the iPhone because of different icon grid combinations?

Its sad Apple has to ensure journalists give them absolute cake questions and don't challenge their answers. If they're so confident in the products let them speak for themselves.

Why the cynicism?

I think his response tells us how he thinks about it: not as separated hardware and software, but an integrated experience. I really like that - for me it's a more mature way of looking at technology and our experiences of it.

Perhaps a bit designer speak for public consumption but I experience Jony as authentic and honest.
 
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