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A successful [electronics] design must also be a design for repairability.

Does it have to be easily repairable when the life cycle is a handful of years and the march of technology pushes you to upgrade before your device is likely to break?
 
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That one comment where he mentions missing weekends with his family to help produce these products really made me stop for a second. When we see super successful people and people who make enormous amounts of money, we tend to not consider their ongoing sacrifices. We see someone like Ives and we often just assume that at his level, there is no longer a need for continuous late nights and weekends working. You just figure that they work a few hours a day and then go home to take a dip in vault of money or whatever really rich people do (Think Uncle Scrooge of Duck Tales). You know for sure they don't work weekends. The fact is when you get to the top, sometimes you have to work harder than ever before to maintain that status. I actually really admire those who continue to be driven, even at the top and don't just become totally dependent on the hard work of the young talent around them to get things done, then show up for the award ceremonies.
True. But, I don't respect choosing to work on gadgets instead of spending time with your husband/wife and children. You see that as admirable, but I doubt his little children see it the same way. Oh, but at least we get the protruding camera and the 14k gold apple watch. I guess that makes the childrens' sacrifice worth it.
 
xiaomi copies apple is theft, i have to agree with jony.


image

Well, if that's theft...
Here's the 1st gen AppleTV:

220px-Apple_TV_back.jpg


This was released in January 2007.

The 2nd gen AppleTV was released in September 2010.

250px-Apple_TV_2nd_Generation.jpg


Here's the WDTV Mini, released about a year before the 2nd gen AppleTV:

fgUE24T.jpg


So, did Apple steal that design then?
 
Nope. Very good chance they didn't even know the WDTV was around :D

I knew that defense would be coming. Western Digital isn't a small, unknown brand, and the design team at Apple is well aware about what other companies have designed.

Edit: But thanks for being the first to make the argument that when a company copies Apple it's theft, but when Apple copies it's not.
 
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True. But, I don't respect choosing to work on gadgets instead of spending time with your husband/wife and children. You see that as admirable, but I doubt his little children see it the same way. Oh, but at least we get the protruding camera and the 14k gold apple watch. I guess that makes the childrens' sacrifice worth it.

This is always a tough call. I used to work as a manager at my company and stepped down because the hours took too much away from my family. I am also military and have spent a lot of time away from them for that reason. Someone has to do the hard jobs and it is the family that suffers for it. Does anyone at Apple *have* to work so much? To remain a competitive company ... probably. Should the world be that way? No, I don't believe so, but how does one make the playing field even? Say the government enforces a 40 hour work week to make things fair. Someone will always cheat on that and succeed because of it. Nature of the beast I guess.

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I knew that defense would be coming. Western Digital isn't a small, unknown brand, and the design team at Apple is well aware about what other companies have designed.

Edit: But thanks for being the first to make the argument that when a company copies Apple it's theft, but when Apple copies it's not.

I was wondering if you would catch my facetious answer. :cool:

Seriously though, why would you call this copying? Looks to me Apple took their old design, shrunk it, simplified it and colored it black (hardly a new thing for Apple). That it happens to look like Western digital is a coincidence. Would you have been happier if they colored it white?
 
This is always a tough call. I used to work as a manager at my company and stepped down because the hours took too much away from my family. I am also military and have spent a lot of time away from them for that reason. Someone has to do the hard jobs and it is the family that suffers for it. Does anyone at Apple *have* to work so much? To remain a competitive company ... probably. Should the world be that way? No, I don't believe so, but how does one make the playing field even? Say the government enforces a 40 hour work week to make things fair. Someone will always cheat on that and succeed because of it. Nature of the beast I guess.

No. He’s made that choice. He’s a designer that makes leisure items, he's not defending the country, teaching or saving lives. There is nothing so important that he can’t leave it until the next day.
 
Relax. It was a joke.

no! its srs bidness up in here!! apple fans, amazingly wound up whenever apple is called out as NOT being the second coming of chri....

*coming from an apple shareholder/imac/mbp/iphone3,4,5s user so please keep your Samsung retorts to yourselves fanboi's*
 
no! its srs bidness up in here!! apple fans, amazingly wound up whenever apple is called out as NOT being the second coming of chri....

*coming from an apple shareholder/imac/mbp/iphone3,4,5s user so please keep your Samsung retorts to yourselves fanboi's*

Sorry, there’s no iP6, Airport or AppleTV in there.
 
No. He’s made that choice. He’s a designer that makes leisure items, he's not defending the country, teaching or saving lives. There is nothing so important that he can’t leave it until the next day.

I'll have to think on this more. Maybe that says something about my own values and I'm not sure I'm proud of that.

Strictly speaking, however, does he merely make leisure items? They are being used to in the military, medical field, education field, fire & rescue fields, space exploration and so on. Not to mention the fact that his efforts help keep people in jobs. In a very real way, he helps make it possible for other people to be able to invest more time in *their* families. You begin to see why I don't feel this is so clear cut.

You say he's not defending the country, but I use the devices he designed to help my fellow Soldiers do exactly that. He's not teaching, but our schools are full of iMacs, Macbooks and iPads that help teachers educate children. He's not saving lives but there are first responders all over the US now using Apple devices to help them route their rescue vehicles. Thoughts?
 
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I'll have to think on this more. Maybe that says something about my own values and I'm not sure I'm proud of that.

Strictly speaking, however, does he merely make leisure items? They are being used to in the military, medical field, education field, fire & rescue fields, space exploration and so on. Not to mention the fact that his efforts help keep people in jobs. In a very real way, he helps make it possible for other people to be able to invest more time in *their* families. You begin to see why I don't feel this is so clear cut.

You say he's not defending the country, but I use the devices he designed to help my fellow Soldiers do exactly that. He's not teaching, but our schools are full of iMacs, Macbooks and iPads that help teachers educate children. He's not saving lives but there are first responders all over the US now using Apple devices to help them route their rescue vehicles. Thoughts?

When I was younger and more obsessed with overtime and money. I’d be available for work virtually 24-7. I’m in management now and have my own team of engineers but I’m on a duty manager rota also.
These days outside of the DM hours I will only answer the phone to those I deem as friends and at the same time colleagues and quite often turn my phoned off completely.
Why? It took me a while but I realised that it’s just nicer to be at home with your family and the friends I actually chose. If an emergency comes in I’m afraid it’ll just have to wait or be passed to someone else.
Quite often companies make you feel that you should be on call 24-7 but they on the whole show you no gratitude for it. (Salary aside).
I used to wonder why some employees would stop typing mid sentence when it reached clocking out time. I’m not that bad but I’m just a number these days.
 
"And the iPhone 6 has an unapologetically ugly rear antenna band system. It took years of work from all of our best designers, our-our most critical thinkers to create this complex and amazing antenna system."

Looks OK to me and works fine. My major complaint: The phone is too slick to pick up and hold onto. Reminds me of trying to hang onto a freshly caught fish. That's why I put it in a grippy case.
 
When I was younger and more obsessed with overtime and money. I’d be available for work virtually 24-7. I’m in management now and have my own team of engineers but I’m on a duty manager rota also.
These days outside of the DM hours I will only answer the phone to those I deem as friends and at the same time colleagues and quite often turn my phoned off completely.
Why? It took me a while but I realised that it’s just nicer to be at home with your family and the friends I actually chose. If an emergency comes in I’m afraid it’ll just have to wait or be passed to someone else.
Quite often companies make you feel that you should be on call 24-7 but they on the whole show you no gratitude for it. (Salary aside).
I used to wonder why some employees would stop typing mid sentence when it reached clocking out time. I’m not that bad but I’m just a number these days.

All very good food for thought. Thanks.
 
I'd rather have a thicker, non-wobbly device with a bigger battery. Are you really saying the iPhone 5S wasn't thin enough?

Having held it for a few weeks now there is no way id want my iPhone 6 to be thicker.

If you want a "bigger battery" you have the chose to carry one around with you, any size you see fit form something that fits in your wallet the width of 5 credit cards to something that 50,000 mAh - make the choice and enjoy the thinnest phone in the world.
 
Well, if that's theft...
Here's the 1st gen AppleTV:

Image

This was released in January 2007.

The 2nd gen AppleTV was released in September 2010.

Image

Here's the WDTV Mini, released about a year before the 2nd gen AppleTV:

Image

So, did Apple steal that design then?

But thanks for being the first to make the argument that when a company copies Apple it's theft, but when Apple copies it's not.

This has to be a joke.

It's a little black minimalistic box so it must be a copy? Corner radius isn't even close, so is the logo position and remote design.

Really the shape is exactly like other products Apple had done in the past (AirPort Extreme, Mac mini), all it otherwise has in common with the WD is the black color.

WD probably were more inspired by the 1st-gen Apple TV while making this product (both the concept and general shape) than Apple were inspired by WD while making the 2nd-gen Apple TV for... choosing the black color?

You remind me of those people that accused Apple of copying Nokia when they announced the 5c, ignoring Nokia basically had to rethink their whole smartphone concept because of the iPhone, just because Apple supposedly copied some colors...
 
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According to Ive, he has a great design team that's quite small, numbering 16 or 17 employees.

Ideas, Ive says, don't really come along until the design team has created a physical object from their drawings. "It really galvanizes and focuses our team," said Ive.

When asked whether or not he had experienced a "eureka moment" in a design meeting, Ive pointed towards the iPhone 6 and the 6 Plus, saying that there's a "special moment" when there's an object you can touch. He says he's surprised and thrilled every time he gets to see a new first model.


Ive's aesthetic is quite apparent in the ip6 and iwatch, he's definitely the one calling the shots. I feel bad for all the talented people working on his team. The sad thing is there's no one at Apple who would or could go over his head on aesthetic decisions. I miss the jobs era.

iveleicam5.jpg

iphone-6-plus-review-21.jpg

apple-watch-digital-crown.jpg
 
I wouldn't call it programming customers at all. It's called user experience. That term has been evolving and just getting bigger every year in the IT industry. How is the end user experience is the most critical element in every piece of consumer and enterprise software now a days. And the end user experience overall is better on IOS/Mac. This is why 70-80%+ of IT professionals that I know work on the Apple ecosystem at home (and at work if possible.)

Part of the experience in some cases is the brand and the feel of the product. Do you think most high end watch brands do things others do not? People like the feel of the Tag, Rolex, etc. Just like I like the feel of my new iPhone 6.

I've used every iPhone and the majority of flagship Android phones and every version of Android OS, concurrently since each platform began. While it was once true Apple's user experience was the best, since the release of Android 4.x.x, that's no longer true. The IT pros you cite certainly have they're favorites but I can speak from first hand current experience that the Android platform is greatly improved. Fast, stable, very smooth and fluid, it's every bit as good if not better than IOS presently. Those that lack current Android experience are in no position to comment.
 
Then slap a battery case on it and stop whining.

Yes - there are those of us who want thinner devices. Especially as the size of the display grows. Thinner and rounded means easier to hold.

They considered far more than anyone here would. Gotta love the armchair designers.

Lol, that's like saying "If you want a bigger screen, just slap a magnifying glass on it". Maybe something like this one:
14922264397_da77c14692_z.jpg
 
You’re in the minority. Whilst I don’t mind saying that Mac/OSX is nicer than PC, (for me at least), if 70-80% of the IT Professionals you know aren’t on Windows, I’d suggest you don’t know that many. Some of those with Macs will be running Windows exclusively too, and some will dabble in both.
You can’t argue with that surely?
Remember, just because you have an iOS device doesn’t mean you have the rest of the family that make up the ecosystem. 70-80% of the people I know with iOS do not have a Mac.

I've been in the industry for over 10 years and have worked heavily with many sectors (developers, engineers, etc.) within IT. The kicker is at one of the largest gaming companies in the world, all of their windows administrators (i.e. Sharepoint, Exchange, etc.) were all on Mac products at home. Some of them had android phone and some on IOS, but my point is Windows for IT professionals is a minority. About an even split between IOS and Android. I don't know a single person that runs only Windows on Mac. So I have no idea what you are talking about.
 
I think Johnny Ive is a pompous ass, but I will give the devil credit, just got my iPhone 6 (an hour ago) and I have to say it's the first iPhone that I actually really like. I still think Android Hardware is miles better - but all I wanted was a Samsung Galaxy S5 or HTC One, only with iOS on it - because I generally hate android. The iPhone 6 is a positive step in the right direction. But I think the rest of their hardware line up is going backwards - charging more and more for less functionality. I hope it eventually backfires on them. I was disappointed Beats audio wasn't included - probably a new audio chip in the S series.

- Android hardware? --- Android is software
- charging more for less functionality? --- give an example
 
"All those weekends I could've been home with my family"

So it took several days to draw this? A Super Nintendo-ish icon? Incompetence.
 

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Jony gives me the creeps. And what he's doing to IOS and OSX is putting me off Apple. I wish they'd remove him from the UI section. Low contrast visibility is my main gripe. Thin type. Buttons and UI elements that don't stand out. Looks super cool but is super unusable. And that's just the way it looks. And annoying animations in OS X.
 
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