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Jony Ive Details Apple Design Process, iPhone 6 Design Choices in New Interview
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I actually like my iPhone 6 Plus, but it is not a great design.
It looks like a high-quality Android phone, not unlike the HTC flagship.
But it is not a special design, of the kind we have come to expect from Apple.
Sorry Ive, no cigar for this one....
It looks like a high-quality Android phone, not unlike the HTC flagship.
But it is not a special design, of the kind we have come to expect from Apple.
Sorry Ive, no cigar for this one....
Sales don't mean anything in design terms - ie. Beats headphones. Just because something sells well it doesn't mean it's the best actual product. Much of the time far from it in-fact. I work in the Hi-Fi industry and money + marketing talks as per most industries.
And biases aside, I own an iPhone 6, for various reasons. It does many things well. It doesn't mean I'll blindly praise it as perfection and that Apple can only ever piss excellence and do no wrong. That's for the fanboys.
That's all well and good but you missed my point. I wasn't suggesting that the iP6/+ is the best smartphone currently on the market. Rather, it's the best iPhone produced by Apple to date.
And biases aside, I own an iPhone 6, for various reasons. It does many things well. It doesn't mean I'll blindly praise it as perfection and that Apple can only ever piss excellence and do no wrong. That's for the fanboys.
That's all well and good but you missed my point. I wasn't suggesting that the iP6/+ is the best smartphone currently on the market. Rather, it's the best iPhone produced by Apple to date.
Wtf is wd tv anyway...?
Is it some kind of Android fridge thingie...
Don't answer, we know you're trolling
Oooh. 10 years.
I have been using Macs at work on a daily basis for something like 15 years now, and I have never felt the need for having a Mac at home at all.
Several of my friends have worked in IT for years, and their personal computers for home use are rarely Macs. Quite a few of them use Macbooks as their work machines though.
Spot on! This is where the people often don't realize how much sacrifice it takes to achieve and maintain excellence.
Some of us have watched him for a lot longer. Like this long:
I can't speak for anyone else, but his videos remind me of a late night sales pitch. Everything is "amazing, astonishing". It sounds really fake and pompous to me.
Oh, sure, some of Xiaomi's stuff is similar. But some of Ive's work looks like designs from other companies as well.
For example, Apple's lawyers fought hard to make sure that the California jury was not shown this phone that seems to have inspired Ive's iPhone designs. And no wonder. When it was shown in European iPhone design trials, Apple lost.
As for colored phones, Xiaomi was first:
Wtf is wd tv anyway...?
Is it some kind of Android fridge thingie...
Don't answer, we know you're trolling
No, it's not Android. At least he knows what WD-TV is. Why would you comment if you do not?
I am wondering what Dieter Rams from BRAUN has to say about this...
True, Ive is famous for copying / being inspired by Braun designs.
It's all summed up by what famous designer Philipe Starck (yes, the one who did Jobs' yacht) said to Dieter Rams at an LA exposition.
Starck ran right up to Dieter Rams without even saying hello, and cried out, "Apple is copying you!"
Rams replied, "To me, it's a compliment."
It's a shame that Ive isn't as classy as Rams, when it comes to others being inspired by his work.
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I thought the interview was pretty good, especially right at the end where he says Steve points out how Jony cared more about what people thought about him than the actual product.
I agree with a lot of the comments regarding the 6. Although I like it, it's not a breathtaking piece of technology. That's the one thing Apple always had going for it and still does across many product lines but I can't say that without a doubt the new iPhone feels like the most premium smartphone out there.
I agree with a lot of the comments regarding the 6. Although I like it, it's not a breathtaking piece of technology. That's the one thing Apple always had going for it and still does across many product lines but I can't say that without a doubt the new iPhone feels like the most premium smartphone out there.
I agree with some posters here. Ive is far too visible and in the foreground these days. Maybe not entirely his fault - after Steve's passing the media need a new strong figure which stands for 
But I'm not sure, his latest designs deserve the media hype. Especially the iPhone 6. Nothing ground breaking or 'think different' here. It has the obsession with thinness which we become to expect from Ive, combined with roundish corners which makes it slippery like a fish according to some reviewers, and has monstrous bezels.
It has, for the screen size it offers, a footprint which is way too big. And, especially the 4.7" model, a battery which is way to limited. Something feels very odd about the overall package here.
I think Ive needs a balancing force at Apple, which keeps him at check. Otherwise it is all about form over function. I miss those days, when Apple products not only looked good, but where class leading and interesting to people, who have a genuinely passion for technology.
But I'm not sure, his latest designs deserve the media hype. Especially the iPhone 6. Nothing ground breaking or 'think different' here. It has the obsession with thinness which we become to expect from Ive, combined with roundish corners which makes it slippery like a fish according to some reviewers, and has monstrous bezels.
It has, for the screen size it offers, a footprint which is way too big. And, especially the 4.7" model, a battery which is way to limited. Something feels very odd about the overall package here.
I think Ive needs a balancing force at Apple, which keeps him at check. Otherwise it is all about form over function. I miss those days, when Apple products not only looked good, but where class leading and interesting to people, who have a genuinely passion for technology.
So many design experts!
My God! I didn't know there are so many design experts on macrumor boards... You guys should start your own company and compete with Apple. Apparently you know more about iphone design than the person that's been designing it since inception
My God! I didn't know there are so many design experts on macrumor boards... You guys should start your own company and compete with Apple. Apparently you know more about iphone design than the person that's been designing it since inception
So I look at those three images and the first AppleTV and WD have similar corner radii, one is silver and one is black, one is thin and one is thick. The second AppleTV and WD are both thick and black but the Apple has much larger corner radius. What did Apple copy? It can't be the color because black electronics have been around for 40 years. Apple copied the thickness? Are you also contending that WD copied the corner radii from Apple?
Bravo, you're using logic and rationality. Just don't forget it the next time you're involved in a discussion where someone accuses Samsung of copying Apple because they use capacative touch, rounded corners, the color green for the phone app icon etc.
From Xerox to Quicktype... All industries do it. Fashion, fast food, soda pop, scotch tape, staplers, athletic wear, cameras, headphones, etc, etc, etc. Someone successfully makes something, someone else copies, maybe makes it better or comes up with some new stuff to add to it, other people copy that, round and round and round it goes.
I think Apple has made some great stuff and/or in many cases vastly improved existing stuff, but they can stop being shmucks about it now, you know?
I guess stealing is OK as long as you are the one doing it Johnny boie.
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Huawei Ascend 6.18mm. This was 2013. Pretty much the ugliest android ever but still thinner. And there is ALOT of phones thinner then that. Do your homework.
BMW, best engine of the year. You see how that makes sense? re. the thinnest camera module ever.
ps. its ugly as hell.
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Why bother, if you came with something good they would copy you and then sue you for copying them.
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Huawei Ascend 6.18mm. This was 2013. Pretty much the ugliest android ever but still thinner. And there is ALOT of phones thinner then that. Do your homework.
BMW, best engine of the year. You see how that makes sense? re. the thinnest camera module ever.
ps. its ugly as hell.
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Why bother, if you came with something good they would copy you and then sue you for copying them.
The fact Johny Ivy saying “i see it as theft” because so much work goes into making a product, I get this, however it’s not like Apple does it all by themselves either..
Apple doesn’t designs the screens that go in our Mac Products…. They use LG or Samsung.
The list goes on, I’m sure TouchID they got the technology from some other company too..
The only thing Apple can really be credited for designing their own chips aka A7,A8. Apart from that, the rest are made out of Apple. (Foxconn includes part of Apple)
That's really the only thing Apple is doing…… and Johny Ive is saying “We’ll done all this.” when in fact: yes, u did, but u (for the most part) got the technology from another company, u did not design screens yourself… (To me, that's taking credit for something that went into/or part of a design u thought up).
It's like saying i got a website, but i'll steal the exact look, and then credit it myself with work i've done....
I think this is over bloated in a large way, like Apple usually does
To me, giving credit would only be due to the same u’ve made it yourself, not got ides, and/or used in a different way, BUT the technology was also designed by Apple, for Apple, and no one else used it.
Apple doesn’t designs the screens that go in our Mac Products…. They use LG or Samsung.
The list goes on, I’m sure TouchID they got the technology from some other company too..
The only thing Apple can really be credited for designing their own chips aka A7,A8. Apart from that, the rest are made out of Apple. (Foxconn includes part of Apple)
That's really the only thing Apple is doing…… and Johny Ive is saying “We’ll done all this.” when in fact: yes, u did, but u (for the most part) got the technology from another company, u did not design screens yourself… (To me, that's taking credit for something that went into/or part of a design u thought up).
It's like saying i got a website, but i'll steal the exact look, and then credit it myself with work i've done....
I think this is over bloated in a large way, like Apple usually does
To me, giving credit would only be due to the same u’ve made it yourself, not got ides, and/or used in a different way, BUT the technology was also designed by Apple, for Apple, and no one else used it.