Jony Ive: Debut of iPhone X Technology on 10th Anniversary of iPhone is a 'Wonderful Coincidence'

[MacRumors]

Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive.

The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday.

Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken.

But the company isn't resting on its laurels - Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display.

Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface.

Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history.

Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, November 3.

(Via AppleInsider. Source: Mac Otakara.)

Article Link: Jony Ive: Debut of iPhone X Technology on 10th Anniversary of iPhone is a 'Wonderful Coincidence'

 

[tomaustin44]

What a load of BS. Of course it was named that to coincide with the anniversary!

 

[hirshnoc]

Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive.

The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday.

Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken.

But the company isn't resting on its laurels - Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display.

Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface.

Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history.

Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, October 3.

(Via AppleInsider. Source: Mac Otakara.)

Article Link: Jony Ive: Launch of iPhone X on 10th Anniversary of iPhone is a Coincidence

[doublepost=1507715487][/doublepost]Don't you mean NOVEMBER 3?

 

[mporcheron]

Sure, and it’s called iPhone X because old apps hardcoded tests for iPhone 95 and 98.

 

[MartinAppleGuy]

Imagine in ten years when we look back on this like we look back on the iPhone 2G now...

 

[newyorksole]

Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.

 

[BoneCollector]

Over the past ten years iPhone has transformed from a simple telephone/internet/music device to become something much more integral to daily life.

 

[Ntombi]

What a load of BS. Of course it was named that to coincide with the anniversary!

I think he’s saying that the phone itself wasn’t intended as an anniversary phone, but the name is (ended up being).

 

[Dreamer2go]

I think he’s saying that the phone itself wasn’t intended as an anniversary phone, but the name is (ended up being).

Yeah and I think the tech is just ready at its "spring" (what Jobs said) this year.
I also think iPhone 8 isn't necessary, but because they know X will have parts delayed (e.g. screen), the 8 is just there.

Very clever business model.

 

[fitshaced]

You forgot it’s anniversary? That’s it, you’re dumped.

 

[iPhysicist]

Time Warp... lets go back to the good days.

 

[Scottsoapbox]

X just naturally and coincidentally followed 8. - Ive

 

[infinitejest]

Ive revealed that Apple is already working on next-generation designs

I'm shocked!

 

[solipsism]

What a load of BS. Of course it was named that to coincide with the anniversary!

He didn't say that the marketing department didn't take advantage of the anniversary when naming the device.

 

[Radon87000]

Jony and his reality distortion field

 

[Ries]

One could almost think it's not going to live up to the hype, so they don't want a "we tried real hard on this one!" tag on it anymore in case it flops.

 

[Applebot1]

So Mr Ive why call it ‘X’?.... this should have been the 8 then.

 

[44267547]

I think the ultimate expression of the iPhone was when it first launched 10 years ago. And it's a metamorphis of changes over the years that has made the iPhone what it's become today. But what Apple continues to do, is offer various models and something for everybody. The iPhone X is not for everyone and I don't believe Apple intended it for everyone. But the real test for the iPhone X will be Face ID and how widely it will be accepted over time.

 

[djcerla]

I'm coming to the realization that the iPhone X is by far the most beautiful phone I've ever seen, especially after that quick "hands on" video shoot in a bar. Can't wait for Nov 3 to come.

 

[Sirious]

What about the fact they spent a few minutes talking about the history of iPhone. Was that a coincidence too?

 

[JamesDo]

iPhone X Technology

How about fixing the brightness of that display. It sucks.

 

[scottishwildcat]

Imagine in ten years when we look back on this like we look back on the iPhone 2G now...

I look at any old iPhone now and think "actually... nothing's *really* changed all that much, has it?" Apart from the disappearance of the Home button, there's very little superficial difference in either the hardware or the software.

 

[timmyh]

I think he’s saying that the phone itself wasn’t intended as an anniversary phone, but the name is (ended up being).

I've tweaked the title to make that a bit clearer

 

[fitshaced]

A face scanner, a monobrow, a fingerprint magnet. A face scanner, a monobrow, a fingerprint magnet. A face scanner, a monobrow, a fingerprint magnet.

The iPhone X.

 

[hank moody]

Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.

Yes he is serious.
Do you think if they had this technology ready one or two years ago, they would wait risking the competition to approach?

You don’t know business.
YES, this technology being ready on an iPhone IS a coincidence with the tenth anniversary.

Even Apple can’t afford a technology like this in the drawer for one or two years.
It was a coincidence a technology like this being ready with the tenth anniversary.