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I don't understand all the hate from Chicagoans. This is a beautiful building--I would love to have it in my city instead of just a strip mall Apple Store. Sheesh.

Hate from Chicagoans? Everyone I know here loves it, and all of the comments I've seen online have been positive as well. Guess you saw something other than what I've been seeing.
 
Hey Jony Ive, it's time to get back to focusing on your products. Your iPhones, including the X, look antiquated next to the competition. Get your head out of your ass, mate!
 
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You're explaining what Ron Johnson and Steve Jobs did, not Angela.


No, I am explaining what has happened since she took over. She has taken a successful model and moved it into the stratosphere. Sorry, but she is not a failure at running Apple retail
 
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Store looks amazing! Stage is setup outside and the team is inside rallying for the grand opening!
 
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And on what brand equipment are you accessing this forum to write this post?
I have only Apple and have for 15 years or more.
I like Apple stuff. I made that clear.

I just think their environmental-lovefest is pure marketing nonsense.
They are a cut-throat profit-driven company with a brilliant marketing division.

I do not like all of their environment drivel and activism.
Pure nonsense. Smoke and mirrors.
Get serious.

Make computers.
Make money.
Repeat.

I am sure some will disagree, and you are exactly why Apple uses their marketing the way they do.
Somehow, you feel like you are part of their philanthropy.
Actually, you are merely part of the profit-driven scheme.

I am all for profit.
Just like Apple.

Long live Gordon Gecko.
 
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Reviving important urban connections within the city... hmmm, the hubris. Mostly well-engineered products hobbled with obsolesence at premium prices, a perfect product line for inner city denizens.
 
I kinda wonder how many people here have actually "experienced" the new retail since Angela took over. When the Macbook redesign came out, Best Buy had their first units in store before Apple Store. Apple Store said "you can order it online" ... When the MacBook Pro TB came out, Best Buy had their first units in-store before the Apple Store. I was able to buy Beats X at Best Buy before I could get them at Apple Store.

The combination of supply chain and store experience drive me insane. The stores used to be so good at getting stock so quick, and now it feels like they're the last to get them. The stores used to be so good at everyone does everything, activate phones, process returns, ring you up... now they've gone to this model where if you walk in and just want to buy an iPhone outright (a simple scan barcode and swipe credit card just like buying a cable) you have to wait for someone special. I bought last month as a replacement, and they made me wait for an iPhone "specialist" for 30 mins meanwhile there were 10+ employees with payment terminals just standing around doing absolutely nothing.

Sorry for my rant, but I'm no longer a fan of Apple Retail stores.

I agree to a point. Angela has been making iterative changes to the stores, some of which are not great - including trying to not call them stores. They're stores, even if they're more than that. They're not a library, even though you can go there and read and learn (about Apple products) and they're not a school, even though you can go to a class to learn how to use your new device / app / software.

I loved when they created the ability to scan and pay for product without any employee intervention, although it's always been the case that you need an employee to help with iPhones, iPads, MBP's, iMacs, etc. It does seem a bit strange to have employees focused specifically on iPhone, even given the sales volume vs all other devices, but I would think because of the limited offering ALL employees would be capable of selling iPhones and every other device in the store. If it was an issue of servicing an iPhone, I can see how that might be better to have a specific tech person, but that's clearly not what you were in for.

The other issue that makes it that much more difficult to deal with Apple stores, is that they're seemingly always too busy. I'm in an area where within 30 minutes I can shop at any of more than a dozen stores and even when I've purposely gone to what I hoped would be a slower location, more out of the way from where I live, they still are packed with people.
 
I think you're confusing the store with a church. It's a store. Nice store, but a store. Nothing more.

As opposed to a church being something more than just a building with some religious paraphernalia? And I would choose visiting an Apple Store to visiting a church most of the days.
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I don't understand all the hate from Chicagoans. This is a beautiful building--I would love to have it in my city instead of just a strip mall Apple Store. Sheesh.

The hate is not from Chicagoans, believe me. We love the new store and will I will be there tomorrow for the Grand Opening.

The hate is from the same people who come here to complain and spread negatively. Just like they do in response to anything else by Apple. Ignore them - they are sad and angry people with nothing going for themselves in their lives.
 
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It will be nice if you can revive the entire Apple hardware line up.

Latest Macbook Pro was a fiasco
Mac Pro - Another fiasco
Mac mini 3 years to update.
iMac - They only updated the internals. No major re-design. Compare the design to the latest Surface Studio Pro. Microsoft is years ahead. Monitor can tilt, touchscreen, WAY much better than the iMac.

Truly embarrassing...
 
As opposed to a church being something more than just a building with some religious paraphernalia? And I would choose visiting an Apple Store to visiting a church most of the days.
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The hate is not from Chicagoans, believe me. We love the new store and will I will be there tomorrow for the Grand Opening.

The hate is from the same people who come here to complain and spread negatively. Just like they do in response to anything else by Apple. Ignore them - they are sad and angry people with nothing going for themselves in their lives.

Touché, my friend. Touché.
 
Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
A: Hey, let's meet at the Apple Town Square.
B: Where?
A: The Apple Town... I mean the Apple Store. Just meet me at the Apple Store.
B: But why should we meet at an Apple Store? Cracked your iPhone screen again?
A: I just wanted to hang out for a bit. Maybe have a seat, meet some interesting people, you know?
B: Ehm, no? Why would you want to hang out at an Apple Store?
A: Because it's a place to gather and... okay, fine. Let's just meet at your place instead.
B: Cool. See you.
 
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Except the Apple Store concept is nothing new now and the new design is only an incremental update. It's like getting excited about a new 56k modem. If only they could make the space bar work on their laptop, then we'd be on to something.

Every Apple store is a unique concept. They're all different save for the original Mini stores. Even the 30' stores, all of them are unique. I can't wait to visit this new one.
 
As an stockholder (investor and owner of the company) your priority should be to see larger dividend checks that are a portion of the profit the company has been making.

Really? Has Amazon ever issued a dividend? Or perhaps there are other ways an investment in a company makes you money. Share price, for instance.
 
A: Hey, let's meet at the Apple Town Square.
B: Where?
A: The Apple Town... I mean the Apple Store. Just meet me at the Apple Store.
B: But why should we meet at an Apple Store? Cracked your iPhone screen again?
A: I just wanted to hang out for a bit. Maybe have a seat, meet some interesting people, you know?
B: Ehm, no? Why would you want to hang out at an Apple Store?
A: Because it's a place to gather and... okay, fine. Let's just meet at your place instead.
B: Cool. See you.

How long until they introduce Apple Cafe? You know with their "vision of the future" someone has suggested it and they're all working on it. LOL
 
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Hate from Chicagoans? Everyone I know here loves it, and all of the comments I've seen online have been positive as well. Guess you saw something other than what I've been seeing.

I used to work in that area in a long ago career. It was an historic but dumpy area. But it's quite the economic engine right now, and this will add to it.

No matter what other issues many seem to think Apple has, there is simply no denying that this is a spectacular space from a design perspective. It's WOW! How it performs as an actual retail space will be interesting.
 
Hey Jony Ive, it's time to get back to focusing on your products. Your iPhones, including the X, look antiquated next to the competition. Get your head out of your ass, mate!
How ridiculous. All phones basically look the same these days. The X is actually different because it doesn’t copy what everyone else is doing i.e. bezel on the top and bottom.
 
Ive is a (pardon the vulgarity), Verbal Masturbator. He likes to talk in circles to hear how awesome he sounds. It's done intentionally to provide elevated feelings for Apple products, as somehow above and beyond anything anyone can ever muster, while not actually claiming or stating something that could be legally misleading.
Beautifully summarised. He's like a magician, distract the audience so that when something mundane is revealed, it seems, well, magical...
 
I think you're confusing the store with a church. It's a store. Nice store, but a store. Nothing more.
I know it’s a store, but people there do seem happy, as they do at the Church I go to.
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As an stockholder (investor and owner of the company) your priority should be to see larger dividend checks that are a portion of the profit the company has been making. It is your money that those executives have chosen to spend on these architecturally amazing structures that are very much like history religious temples (big beautiful structures that use amazing and modern construction techniques with lots of open internal spaces; often done to display to others the wealth of the sponsoring communities and patrons).
In Washington, I’d walk by the Microsoft “store” at the Alderwood Mall, and while it is in a high traffic area, there are a few people around it, while 100 yards away, at the Apple Store, it is packed with people. If the Apple Store was an empty edifice, I’d be upset, but since they aren’t, I say it is money well spent.
 
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