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Jony Ive Shares Thoughts on Design, Fashion and Apple Watch in Met Gala Interview
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Ives has the ability to make any suit he wears look like an ill fitting off the rack buy.
There was surprisingly little from Ive in the article. I thought the most intriguing quote was:
So are we to assume then that the Watch will harbor great innovations in the next few iterations, but the rest of the Apple line-up will stagnate? Or do products glide along on a sort of plateau until the next big innovation?
So are we to assume then that the Watch will harbor great innovations in the next few iterations, but the rest of the Apple line-up will stagnate? Or do products glide along on a sort of plateau until the next big innovation?
Nowhere is that design ethic more apparent than in the exquisite humpback battery case.
Mike
Well we know the problem with AppleTV, its too thick. It must have missed the Ive redesign.
Loose a bunch of use benefits with your plan. I have version one with no regrets. By version 3 or 4 I maybe in the market if the new benefits are worth the costs. At any rate, Apple Watch has good value for me. Nice to see interest from those who are not already Apple Watch owners.
I think Jony's done an amazing job.
Someone has to balance all the bitching and moaning going on here.
Someone has to balance all the bitching and moaning going on here.
In fairness, and this is coming from someone who is really unimpressed with the watch...neither of theses segments has a real leader. Until tv can be purchased a la carte and via the Internet, streaming media players will remain an accessory niche. I do think they blew it with gaming on the new Apple TV. It's a very dull upgrade. I do think the watch will improve dramatically over time but I don't think it'll be particularly interesting for at least another five years. Sensor technology needs to improve.
More like good old fashioned cynicism. Complaining is tolerable if it's at least somewhat insightful. But cynicism is just ugly and vain.
this makes so much sense. I think someone finally decoded Apple's problem. Now to sit back and watch them shrink since they'll never be able to admit/ correct the above issues.
I do miss seeing Jony Ive as a dedicated designer and not a celebrity. I guess its my old age speaking that the announcements from Apple don't wow us like how they used to before. I mean when I got ahold of the first 1st and 2nd GEN iPod, you could really feel and see the love they put behind it. When the Powerbooks first went Aluminum, that MacWorld just blew me away. I somewhat felt the same way when they announced the iPhone... but thats it. I guess as Jony aged... so did Apple.
I applaud and appreciate you for such an in depth assessment & understanding of what makes Apple, Apple. However I disagree with the less RAM, less storage assessment. I think every Apple device is always outfitted with the amount of power that it DESERVES for it's time. Cuz what you do with that amount of RAM/power is always continuously getting established. You can't properly establish the end use and function when you give the device more power than it knows what to do with. Once a couple things and end use have been established and outfitting extra RAM serves a true purpose WITH the software to SUPPORT it, then only does Apple takes the big plunge. Why did Apple outfit the watch with a measly A5 processor cuz its functions were still to be established. I've always believed this is what keeps Apple devices ahead and really what makes this company so great.
So, the strongest evidence yet for the watch plans... seems we can expect it to get thinner, curvier, get camera gps wifi and cellular,* more colours, until about the seventh or eighth generation when it will just stop.
*all these in small incremental steps, to tempt upgrades, and maximise profits.
*all these in small incremental steps, to tempt upgrades, and maximise profits.
I very much agree with your assessment. I see Steve as the director of the movie. He had the creative vision and he was able to work with a wide variety of talented artisans to craft a fantastic finished product. But there's no director now.
Phil is insufferable and you can tell he's sort of a middle of the road guy who has managed to rise probably higher than he should. Cue is the one I really don't get. He seems wickedly ineffective as a product manager...yet he continues to rise. Makes no sense.
And Ive, talented as he is, has turned into a raging narcisstic, an endless fountain of insipid quotes about design philosophy. Barf. You design gadgets dude. They are nice. But they are iterative and narrow in focus, not the second coming of design.
Cook is a great producer but every film needs a director with vision. I frankly think Ive's best work happened under Jobs, when Jobs could collaborate and control the ego. Since then design has more or less flatlined at Apple (other than thin!) and the UI work is becoming increasingly counterintuitive.
I'm just glad to hear him admit that he had no confidence when he was designing the watch, that sales are poor enough to allow him to start over, and that the next one will have a round face.
Trust me. You're not the only one.
In no reference to his work, his speaking is absolutely pompous, arrogant and condescending. But he doesn't ever actually say anything. At all.
Every time Johnny speaks, his words irritate this logic section of my brain. It's so many words to say absolutely nothing,
And a great designer? I Apple Watch is a scaled down iPhone 1. With straps! Inspired design my ass.
And just taking you 10 year old design and making it thinner might be a technical advancement, but it's not a design advancement. His obsessive thinning design has crippled every Apple products performance in some way. He absolutely does Not put function into any consideration with his design.
I respect the guy, but seems like he's been playing the role of the Vice President if you know what I mean
