I wish Apple asked that question a bit more often.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning
- Thread starter MacRumors
- Start date
- Sort by reaction score
Since you seem so sure about this, perhaps you can enlighten us by telling which option would Steve have chosen instead?
A. iPhones would be as thick as the camera module
B. iPhone cameras would suck
C. Steve would have found a way to change the laws of physics and thus negated A and B
Genuinely curious to know what Steve would have done instead
Did they hire Ive to design the new power button?
Depending on one’s standards, iPhone cameras were already fine before (e.g. 6s era) and are still fine without a bump (16e), or they still suck (compared to DSLRs).
He Would’ve put a camera bump on the iPhone. Just like he did. When he put a camera bump on the iPod touch.
Not sure why people forget that, the iPod touch fifth generation only came out 11 months after he passed away so he definitely had a hand in it, and… there’s a bump.
I think you're reading this wrong (though, imo, it is poorly phrased as written)... they are saying he liked 2 things... DY(FAM) and WALL-E. To my knowledge the Simple Minds song is not in Wall-E or its soundtrack. And yes, it's definitely known for being a part of Breakfast Club (and written for the film in fact)."Don't You (Forget About Me)" by Simple Minds and part of the soundtrack from the Disney Pixar robot movie Wall-E.
Uhhhh ... Breakfast Club woulda been a much more appropriate reference
Steve would kill the Vision Pro, bring back an iMac 32" and sort out this Apple intelligence so it works - cover the basics.
It may be minor but I think Ive's worst mistake was gluing the iMacs together with sticky tape instead of screws. I'm one of those nutcases that like to clean the inside of my computers occasionally. When I sliced open my 27" iMac and cleaned out the dust, the internal temps went down 30 degrees F and the fan sat at its lowest speed (1200rpm).So they may not look nice but screws have a practical purpose.
Last edited:
Which locally running LLM “works”? They are all very limited and non are fully reliable.
Apple Intelligence makes calls to ChatGPT to make it work better.
It’s actually Xcode that needs the language model boost. It’s far behind VSCode with Copilot or Cursor.
I just fear when Apple does that, there will be 10X more sloppy apps trying to get on to phones just because 70% of the coding will be done with a machine quickly. It will be very hard to moderate and stop the slop spreading especially with these idiotic laws telling Apple to allow the slop.
AI helping with coding is great but if you look at all the AI bros on YouTube showing how to do AI coding, they all produce garbage web apps and slop. Broccoli hairstyles, hoodies and web3 garbage.
Tim Cook frequently asks himself the exact same question, but the difference is when Cook asks it, he's referring to Steve Ballmer.
Last edited:
Same here. He has done an incredible job with the iMac, MacBooks in his early days. In his last years Apple changed to what is Apple now. Lazy and stagnant. Joni Ive was more busy with decorating the new Apple building than he was designing new things.
Now he’s left and the stagnation of product design language is still te same. Don’t know if Timmy is the reason or they haven’t found a good one to replace him.
New Apple gear just means a color change and a chip swap these days. The whole lineup is getting 🥱 to me.
I wish they still were. The 5 was perfectly sized, and I miss my 13 mini, too.
Steve absolutely would not have tolerated Siri being this bad for this long ...
We are on year 15 here
Agree about AVP .. except I don't think he would have killed it after release, but rather it wouldn't have released, as is, at all
I think Apple should still ask what Steve Jobs would do, but don't stop there - they also need to ask the follow up question: why would he do it? What was the vision that drove him, and what elements of it are timeless principles that should still be Apple's North Star? I understand his warning as being against simply mechanically copying what they think he would do, but he would certainly want Apple to remain dedicated to a cohesive vision and ruthlessly slash anything that doesn't align with it.
I don’t think he would bring back an iMac 32” but he would made sure he had something that could replace the discontinued iMac 27” with an apple built Mac monitor and macmini pro? together for the same price to replace the iMac 27”.
Bringing back a bigger iMac now after years of neglect is a stupid option. The computer gets outdated much faster as the screen. Maybe a new iMac where you could easily change the motherboard into the latest would be a good option. But whenever does something like that, be sure it gets priced ridiculously.
Jobs would have fired the person responsible for placing the power button on the underside of the Mac Mini.
Ollama runs perfectly on my MBP, and I can choose from a dozen different LLMs.. all of which seem to be more "intelligent" than Siri.
Then again, Artificial Intelligence is a lie, there's nothing intelligent about it.. just a buzzword like quantum computing.
God help the poor soul who presented the design of the Magic Mouse USB charging port location. Oh, wait…
I don’t really get the hate for Ive. He needed Jobs to deliver his best work, and vice versa.
Even leaving aside the emotional impact (as stated clearly in his radio interview) of losing his friend and closest colleague of many years, you have to feel for him being left stuck between a soulless supply chain beancounter with no interest in products, and (by all accounts) an insufferable grade-A hole Steve-wannabe.
Jony Ive, functionality first, then form, not the other way, as you did for many years, interfering with our workflows and productivity.
If you’re still wondering what Steve would do, you live in the past. Time to move on
Jobs would have marketed it in a way that you’d love it …
Who turns off their Mac on a regular basis?
