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Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning

NapZzz said:
This emphasizes that innovation should break away from imitation and find unique ideas and solutions, rather than relying solely on Jobs' way of thinking.
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These things are not mutually exclusive. They are infact inclusive. Unique ideas CAME FROM Job's way of thinking, instead of everything being mass produced by corporate ideology. There is not a shred of that left at Apple today.
 
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dannyyankou said:
I’m glad Tim doesn’t ask that, because otherwise, iPhone screens would still be under 5 inches.
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Up until "last week" (under Tim for 14 years), we did have an option with a screen size under 5"

As it should be

It's nice to have options

People, and their needs out of a phone, are different
 
Ives' concerns about unfettered AI are particularly relevant on this 50th anniversary of the Asilomar Conference on Recombinant DNA. Then, pioneering molecular biologists actually paused their work to convene and discuss the new technology's implications and develop appropriate ground rules for how to move forward safely. Now, there's much handwringing about AI — and even a set of 23 Asilomar AI Principals — but no one is taking caution seriously. Back in 1975, there wasn't much money to be made soon with recombinant DNA, so the go-slow approach was favored by the mostly-academic researchers. Now, there's still not much money in AI, but soaring stock prices means there's no time for cautious, principled approaches among the business-minded.
 
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Jobs innovated and made great stuff knowing the money would follow
Cook only thinks about the money, he doesn't care in the slightest about anything else.
 
Cirillo Gherardo said:
I wish Tim did ask that, because we'd have more coherent product lines and wouldn't think its OK to charge over $1000 for what should be a $500 iPhone.
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The iPhone 16 Pro? Please share with me a comparable phone that’s $500. I would like to save some money. I’d appreciate your recommendations.
 
Tagbert said:
Who turns off their Mac on a regular basis?
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Sadly, my institution has installed new security software (or was it the latest, forced Office downgrade?) that has rendered my aging-but-otherwise adequate 2018 Mini troublesome at login. For the last two weeks, entering my password too often results in an interminable spinning of the wheel, necessitating a hard shutdown and restart — sometimes more than once.
 
Hopefully Smarter said:
Apple's design language3 has improved since Jony left the company.

Usability comes first.
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What? No examples of these supposed post-Ive “design language improvements”?

How about those iMacs with white display bezels or that oh so bold MacBook Air M2 redesign that nobody needed or asked for? Guess I must have missed all those Red Dot Design Award press releases.

It spoke volumes that his role wasn’t replaced but split between Hankey and Dye, the former of which also left the company to join up with Ive again.

Let’s be honest, Apple hasn’t been a design-led company since his departure in 2019. It used to represent something different in the tech space and attracted and retained talent accordingly.
 
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M-5 said:
Forstall’s design language is so dated and cheesy. That glassy look, and having everything mimic some real life counterpart doesn’t age well.
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The photo realism was great, luscious glowing aqua buttons, beautiful app icons. But I agree, the direction he took things tried to make computer screens into something they just aren't (leather, felt, linen...), and that's when it went off the rails.

I think most people would be totally cool with glassy and gooey aqua UI today.
 
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M-5 said:
Forstall’s design language is so dated and cheesy. That glassy look, and having everything mimic some real life counterpart doesn’t age well.
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Forstall himself was a skeuomorphic representation of Jobs. Just all the negative traits.
 
CarAnalogy said:
Blackstick said:
Jony is a great designer and artist, but great designers and artists need editors.

Steve was Jony's editor. Once Steve was gone, Ive lost that critical editor. Cook gave Jony CEO-level reign per Steve's wishes, and Ive went rampantly in the wrong direction, putting art and form over functionality on products that decidedly had to be usable.

A MacBook Pro isn't JUST modern art, it needs to be a workhorse for 5-8 years, not just look pretty on a shelf like some overpriced figurine you buy at an art gallery.

Hence, MacBook Pro butterfly keyboards that looked gorgeous but didn't feel great to type on, and wouldn't work if a speck of anything got into them. Removal of usable features like HDMI ports, SD card slots and MagSafe? Thinness for no good reason at the expense of features or more battery life?

I'm happy Apple is building products that are more usable than in the Ive era. Especially on their pro lines.
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perfected stated.
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I found this to be an incredibly interesting interview, including some quality tunes, but particularly his concerns about the unintended consequences of the products he helped produce. It’s a comment and line of thinking you can only really make after you leave Apple. I wonder if he felt those concerns at the company as well? It seems to be quite a powerful worry, as he explicitly mentions it has impacted what he has made, designed and worked on since leaving Apple, and will into the future as well.
 
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