Jony Ive Talks Design, Steve Jobs, Future Tech and More on Stage at TechFest 2017

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 6, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple design chief Jony Ive spoke this afternoon at TechFest 2017, an event held in New York City. Ive sat down for an interview with The New Yorker editor David Remnick to answer some questions about his design philosophies, his time at Apple, and what it was like working with Steve Jobs, who served as a "wonderful teacher" for Ive.

    Ive's TechFest talk wasn't streamed live, but Business Insider was on hand at the interview and shared a live blog with some of Ive's responses and discussion points, and The New Yorker also shared several quotes on its Twitter account.

    [​IMG]
    Image via The New Yorker

    Perhaps the most interesting part of the conversation centered on upcoming technology Apple is exploring. Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea." In response to a question about whether he was still hungry for new designs and new products, Ive answered "Absolutely."

    He went on to say that there are "many opportunities" around displays, and as silicon becomes smaller and more efficient, "the opportunities are extraordinary." Ive also says he's excited about AI and the kind of "good tools" it can lead to.
    Developing new products, says Ive, requires a mix of curiosity and focus, to ask the right questions while staying focused on getting a product into development. "There are 55 reasons it hasn't been done before," he said. "So you have to be so focused, determined." Ive says maintaining that level of focus is "exhausting."

    Ive touched on his relationship with Steve and the ideals that Jobs instilled in the company. Money was never the focus for Steve Jobs, even when he returned to the company and started making major cuts to the product lineup at the time. "The focus was 'the products aren't every good, are they. Let's focus on making some good products,'" said Ive.

    Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive.

    Apple executives have said several times that Apple's products are designed for people and not for profit, a sentiment that Ive echoed in his interview. "Most things are built in an opportunistic way, to a cost, or to a schedule, they're not built to people," he said.

    On the topic of design overall, Ive says that he remembers the process most fondly, not the product. He says he's been fortunate to work with extraordinary people. "If I get to sit down for 2 hours with one of the world's best silicon chip designers, I could not be happier," said Ive.

    Article Link: Jony Ive Talks Design, Steve Jobs, Future Tech and More on Stage at TechFest 2017
     
  2. iLoveDeveloping macrumors 6502

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    For someone that designs incredible culture defining devices, he has a TERRIBLE dress sense. He dresses like my grandad. Good God man, use your gazillions to get a stylist. Or a mirror. ¯\_(ツ)_/¯
     
  3. pat500000 macrumors 604

    pat500000

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    Huh?

    hush!.png

    Let him be?
     
  4. HJM.NL macrumors 6502a

    HJM.NL

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    What planet does he come from? This is so not true coming from a company who has the biggest profit margins on all its products from any. :mad:
     
  5. Quu macrumors 68020

    Quu

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    #5
    If it took them five years to design the iPhone X I'd be surprised, the bezel-less display feels reactionary to other phone makers (not Samsung but just the smaller Chinese ones like Xiami)
     
  6. rpmurray macrumors member

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    #6
    "For 99 percent of the time, it didn't work for us. For 99% of the development cycle all we had were things that failed."

    And then the deadline came so we shipped it.
     
  7. Relentless Power macrumors P6

    Relentless Power

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    Article quote:

    "Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive."


    I like this quote. Because I feel this is so true about Apple, where they want to make a product better and a more refined experience than what the competitors do. This is what separates Apple from everybody else and what makes their products and software so unique. They don't want to be the first, they want to be the best.
     
  8. HJM.NL macrumors 6502a

    HJM.NL

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    All marketing lies. He lost contact with the real world.
     
  9. DrJohnnyN macrumors 6502a

    DrJohnnyN

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  10. Naraxus macrumors 6502

    Naraxus

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    "Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea.""

    What? Like making the next iPhone & Mac laptops no thicker than a sheet of paper or designing computers that are obsolete on arrival?
     
  11. alent1234 macrumors 603

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    I just walked by this in the morning. It's in NYC, 26st between 10th and 11th Avenues. The Cedar Lake Ballet space
     
  12. HJM.NL macrumors 6502a

    HJM.NL

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    I would fully agree with you when you stated that 5 years ago. The Apple of today has lost that vision. Their software is buggy, their designs are compromised and they got leapfrogged in every category today.
     
  13. CausticSoda macrumors 6502

    CausticSoda

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    What are those ridiculous shoes? My grandfather wore shoes like that after he turned seventy. I am beginning to be less surprised that he allowed the dreaded "notch" to disfigure the iPhone X.
     
  14. jonnysods macrumors 603

    jonnysods

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    This photo made me a little sad and sentimental.
     
  15. Mike MA macrumors 68000

    Mike MA

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    #15
    Wonder why he‘s not talking about designing new emojis.
     
  16. Applebot1 macrumors 6502

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    I know what BS.
     
  17. pat500000 macrumors 604

    pat500000

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    #17
    I haven't really cared about hardware as much as software. If you can't make software simplistic with great user's experience, then what's the point of making beautiful hardware? It's a platform for software.
     
  18. X--X macrumors 6502

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    For a guy who supposedly knows what's beautiful, he always dresses freaking awfully.
     
  19. rafark macrumors 6502

    rafark

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    I do love the notch, that was a great move. <3
     
  20. berrymetal macrumors member

    berrymetal

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    His shoes are great, I don't see how this is anyone's business anyway!
     
  21. ghostface147 macrumors 68020

    ghostface147

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    Why does no one ask about the notches in landscape mode?
     
  22. testcard macrumors 68030

    testcard

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    Clark’s Wallabees if I’m not mistaken. A British design classic.
     

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  23. HJM.NL macrumors 6502a

    HJM.NL

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    #23
    Lacoste has similar designed shoes here... it’s classic European style, lol
     
  24. i.mac macrumors 6502a

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    #24
    Why focus on something that you perceive as negative?

    Dressing the way you and others would like is obviously not that important to him.
     
  25. mi7chy macrumors 68040

    mi7chy

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    #25
    Cook, Ive, Cue, etc. all need to retire so Apple can hire on fresh new talent like Microsoft had to do. Their old thinking and complacency are dragging down the products and services.
     

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