Ah, so if you define “forward looking” as “will work in 5 years with as-of-yet uninvented let alone marketable technology”, sure, you have a point. But as you say yourself, Apple sells consumer products, but I think you discount how many of these consumers are professional editors, programmers, analytics, data scientists, etc.
Sure, ”let’s get real”: first, video pros do a *ton* of work on mobile platforms, with time-to-publish going to *hours* from shot to edit to content publish in many situations. Also, are you familiar with the thermal issues with the trash-can design Mac Pro? Care to find out who led that design division at the time?
And, if you think Apple silicon is immune from physics, it simply is not. The thermal story there is *much* better, no doubt (Intel’s thermal story was a disaster), Ive’s designs there *still* lack diversity of ports for even regular consumers. Do you have any idea how many consumers (not Pros) are driven crazy by years of dongle-hell because USB-A was put to pasture way too early.
You call that “forward looking”, which is great, but it is neither usable nor consumer (let alone environmentally) friendly.
I’m more than willing to cede to your claim of “forward looking” if Apple is now so sort of futurism firm who has no interest in making usable products for the current market (be it consumer or “Pro”), but they aren’t, and guess what, that’s why Jony Ive was let go (ah, wait, he “left to pursue other interests”, I know, but that is what getting fired at this level is).
He’s been retained to consult where he is effective, and I think that’s great. But he is not a visionary who creates usable technology in general. He is a brilliant man, but his designs are not suitable for a company who wants to create anything but futurism in art, frankly, unless he’s equally balanced by a pragmatic and practical team of people who know the market really well. And that’s what we’re seeing now: Apple’s board recognized that Jony Ive wasn’t right in the position and control he held directly and in terms of design ethic. They took care of that. They got rid of him and retained access to what he *does* do well (sexy consumer products) and gave the actual technologists in the room who can bridge futurism with products that work *today* (and don’t require Apple Silicon, which at the time during Ive’s tenure was not even a research project yet, so that’s not a claim that has any validity to it, and even if it did, designing the MBP in 2015 for Apple Silicon that will be out in 2H 2021, uh, how is that something you even think is a defensible argument to justify his designs? “Here, I’m designing you a laptop in 2015 that will only be useful in 2021, but we won’t sell an upgrade kit, but you’ll have to buy a whole new machine then, so enjoy your “forward looking” laptop, but only on your desk, in a cool room, with fans at full tilt doesn’t quite work for me as a consumer).