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It reads something like it was put together by the Apple PR agency. Steve Jobs was an ******* who screamed and belittled employees. The flowering and tributes are quaint for a decade since his death but let's not rewrite history.

:) Also you can't help but hear Ive's voice as you read it, akin to one of the slick promo videos "... with this product, the important thing was to emphasise the closing of the wooden gate. The latch is machine finished out of 100% recycled aluminium..."
 
Paywalled?
Was just about to comment. Putting something like this behind a paywall feels…scummy. Having lost many a loved one in a rather short lifetime, I would not want my eulogies for any of them put behind a paywall. I can’t imagine WSJ is struggling to stay afloat either, financially speaking…
 
It reads something like it was put together by the Apple PR agency. Steve Jobs was an ******* who screamed and belittled employees. The flowering and tributes are quaint for a decade since his death but let's not rewrite history.
I can only talk about my own direct experience knowing Steve from his other company, and getting to talk with him several times in the hallways over the course of a few years prior to his death.

And what Ive wrote is much closer to my own memories of Steve, as he was always respectful, friendly and inquisitive towards me.
 
It reads something like it was put together by the Apple PR agency. Steve Jobs was an ******* who screamed and belittled employees. The flowering and tributes are quaint for a decade since his death but let's not rewrite history.
It’s almost as if—and bear with me here—people are complex creatures with more than one aspect to their personalities and more than one way of being remembered.
 
Another call for someone to post the letter… pretty lame that WSJ would paywall something which is not really journalism.
 
It reads something like it was put together by the Apple PR agency. Steve Jobs was an ******* who screamed and belittled employees. The flowering and tributes are quaint for a decade since his death but let's not rewrite history.
Agree. This is little more than a PR fluff piece designed to keep the image of Jobs squeeky clean. We've seen this nonsense before and I'm sure Cook will chime in at some point
 
It reads something like it was put together by the Apple PR agency. Steve Jobs was an ******* who screamed and belittled employees. The flowering and tributes are quaint for a decade since his death but let's not rewrite history.
Read a book.
All of his biographies, show both sides of him.
 
What a great picture. Wouldn't be surprised if that's on Jony's desk.

I think it would have been and education lurking behind a CNC in the design lab listening to those two discuss a product.
 
Yes - it’s infantile because it skirts around the issue, ie that the person has died and that they are dead. What has the person “passed”? It’s a euphemism designed to protect childish sensibilities, a bit like “restroom”. There’s nothing wrong with saying a person has died.

Sometimes you use the language the audience wants to hear and, in this case, I wouldn't be surprised if "passing" better fit Jobs' world view.
 
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Steve Jobs passed away 10 years ago tomorrow, and in commemoration, Apple's former design chief Jony Ive has penned a remembrance of his friend and colleague for WSJ. Magazine. In his first public comments about Jobs since delivering his eulogy in 2011, Ive reflected on his memories of Jobs across nearly 15 years of working together.

steve-jobs-jony-ive.jpeg

"We had lunch together most days and spent our afternoons in the sanctuary of the design studio," wrote Ive. "Those were some of the happiest, most creative and joyful times of my life. I loved how he saw the world. The way he thought was profoundly beautiful."

Ive said that he and Jobs had a shared curiosity that formed the basis of a joyful collaboration. "He was without doubt the most inquisitive human I have ever met," wrote Ive.

"Steve was preoccupied with the nature and quality of his own thinking," said Ive. "He expected so much of himself and worked hard to think with a rare vitality, elegance and discipline. His rigor and tenacity set a dizzyingly high bar. When he could not think satisfactorily he would complain in the same way I would complain about my knees."

Ive believes that Jobs was not distracted by money or power and was instead driven to make something useful for humanity.

Ive left Apple in 2019 to create his own independent design firm LoveFrom with fellow designer and longtime friend Marc Newson, and he said that he still collaborates with Apple, without sharing any specific details. Ive also continues to work with Laurene Powell Jobs, who is focused on philanthropic work through her company Emerson Collective.

"When her brilliant and inquisitive children ask me about their dad I just cannot help myself," wrote Ive, about Powell Jobs' children. "I can talk happily for hours describing the remarkable man I loved so deeply."

Ive ended off with some very touching words:The full remembrance can be read at WSJ. Magazine.

Article Link: Jony Ive Writes Touching Letter About Steve Jobs a Decade After His Passing
I just realized I share a birth/death date with jobs. I was 5 the day he died. Damn.
 
Wish we had Steve. Can you imagine what products we would be using if we didn’t have Cook for the last 10 years. Apple would be so much different as well as so many other companies that would have copied Apple. Tim Cook has sucked the life out of whatever was left for apple to innovate. Apple as a company Needs some new visionaries.
 
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