Jony Ive's Design Team Nixed Apple Watch Band With Sensors

[MacRumors]

In an interview with Fast Company, former Apple employee Bob Messerschmidt, who helped design the heart rate sensors in the Apple Watch, gave some insight into what it was like working with Jony Ive and Apple's Industrial Design Group on the company's first wearable device.

After a 2010 acquisition, Messerschmidt joined the Apple Watch team, where he was in charge of designing some of the sensors for the device. In an anecdote relayed to Fast Company, during one meeting, Messerschmidt proposed putting health sensors in the Apple Watch band, an idea that was quickly shot down by the Industrial Design Group because of a desire for interchangeable bands.

One great example is [when] I went to a meeting and said I'm going to put sensors in the watch but I'm going to put them down here (he points to the underside of the Apple Watch band he's wearing) because I can get a more accurate reading on the bottom of the wrist than I can get on the top of the wrist. They (the Industrial Design group) said very quickly that "that's not the design trend; that's not the fashion trend. We want to have interchangeable bands so we don't want to have any sensors in the band."

Messerschmidt's next proposal was for sensors at the top of an Apple Watch worn tightly against the wrist, which was also nixed because "that's not how people wear watches." According to Messerschmidt, it was difficult working within the design constraints at Apple, but it pushed him to figure out "new engineering solutions" and ultimately made for a product with a superior user experience.

Engineers left in a vacuum might say "well, that's maybe not so important; we can get a better signal by doing it the other way so let's do it that way." So, left to their own devices, that would be the way the product would end up. So you have to have a really strong voice supporting the user. I think the idea of focusing on that is uniquely Apple

Messerschmidt goes on to explain other important lessons he learned from his time working at Apple and from Steve Jobs, including that user experience is "everything when it comes to consumer products," that "good enough is not good enough," and that it's important to say no "until it's just right."

Following three years at Apple and integral work on the heart rate sensor in the Apple Watch, Messerschmidt left the company to found Cor, a startup producing a device that draws blood, analyzes it, and provides near-instant health-related information.

Messerschmidt's full interview is worth checking out and can be read over at Fast Company.

Article Link: Jony Ive's Design Team Nixed Apple Watch Band With Sensors

 

[japanime]

The headline came into my OSX alerts as "Jony Ive's Design Team Nixed Apple Watch."

If only ...

 

[usersince86]

Let's hope this kind of engineering and the end-user experience are evident in upcoming products.

Very much needed!

 

[SoApple]

More watch band news than macbook bro refreshes

 

[Asarien]

Whew.

Thank God "fashionable" watchbands made the top of their priority list when designing the Apple Watch.

 

[nookster]

"So you have to have a really strong voice supporting the user"

Now, if only they had a pair of ears to actually listen to the user.

 

[keysofanxiety]

Interesting to read about this. The Apple Watch doesn't irk me so much any more.

When it was first introduced, I was a little surprised why they were so smug about promoting an interface similar to a '90s projector; namely, twist a wheel to zoom in. It seemed like such a close-minded and unimaginative way of getting around the limitations of the small screen. I guess a few of us were expecting an interface and aesthetic massively different to the Galaxy Gear and other wearables at the time.

In retrospect, I'm not sure what else I was expecting. And there are a lot of people here really really like it. Apple seem to have concentrated on improving the operating system and adding more functionality as well.

TL;DR: I'm happy to admit I was wrong.

 

[cmChimera]

TL;DR: I'm happy to admit I was wrong.

Hey, a lot of people are still saying "Nobody likes the stupid watch! rawr!", so props to you.


Interesting article though. I love the "That's not how people wear watches" line.

 

[ProjectManager101]

So... Steve Jobs was replaced by a bunch of mentally challenged show off that call themselves "design team"? Usually the garbage that takes control of a department by kissing asses and stabbing people on the back. No wonder Apple is sinking.

 

[Crosscreek]

Watch bands, rose gold ........Siri........no Macs.....no news

 

[NT1440]

I'm confident Apple decided to go with an emphasis on fashion to grab the "trend setters" to normalize wearables as the first rollout phase for what the Watch is going to become. Without fashion, it's incredibly hard to get normal consumers on board with the idea. Now that it's getting out there, the tech aspect can really kick in.

Smart watches had the stigma of calculator watches a few years ago (and given some of the horrible designs I can see why).

 

[rdlink]

The headline came into my OSX alerts as "Jony Ive's Design Team Nixed Apple Watch."

If only ...

Why? Who beat you up and made you buy one?

 

[Small White Car]

Oh, sure. Just add $129 to the price of every current band and see how much people like that news.

Seems like they made the right call.

 

[Rogifan]

Thanks for the click-bait headline MR. I read the article earlier today and this guy worked on the heart rate sensor. That's what he was referring to. Your headline makes it sound like sensors in general were nixed from the watch. Totally false. How about using the headline from the original story instead of click-bait: What I Learned Working With Jony Ive's Team On The Apple Watch

Also if putting the heart rate sensor in the band would have prevented interchangeable watch bands then I'm glad Apple didn't go down that path. I change out my band regularly and according to Tim Cook most Watch owners own more than one band.

 

[CFreymarc]

No electronics in the band makes for very high margin accessories. Explains the hidden electronics port inside one of the band seems.

 

[MH01]

I can relate to this

I have the Apple Watch and Microsoft band , the Microsoft band captures the HR at the bottom of the wrist and Apple Watch on top. The Apple Watch HR is useless for me , I still need to wear my Microsoft band for accurate sports tracking.

 

[keysofanxiety]

So... Steve Jobs was replaced by a bunch of mentally challenged show off that calle themselves "design team"? Usually the garbage that takes control of a department by kissing asses and stabbing people on the back. No wonder Apple is sinking.

Crumbs, talk about vitriol. It's only a watch. I'm not sure Project Manager would be the best job for you.

 

[samcraig]

So - form over function. Got it.

 

[Technodynamic]

and that folks is how you lead. I like Ives decision.

 

[npmacuser5]

Interesting to read about this. The Apple Watch doesn't irk me so much any more.

When it was first introduced, I was a little surprised why they were so smug about promoting an interface similar to a '90s projector; namely, twist a wheel to zoom in. It seemed like such a close-minded and unimaginative way of getting around the limitations of the small screen. I guess a few of us were expecting an interface and aesthetic massively different to the Galaxy Gear and other wearables at the time.

In retrospect, I'm not sure what else I was expecting. And there are a lot of people here really really like it. Apple seem to have concentrated on improving the operating system and adding more functionality as well.

TL;DR: I'm happy to admit I was wrong.

Ditto!

 

[Deuce on the Clock]

So we want to get into health and fitness but lets go for fashion over function. Okay makes sense to me. You're wearing it wrong people. Apple says one thing publicly then they contradict themselves.
I understand the cost factor with bands but don't say you're concerned about health and fitness tracking then half ass it because of fashion.

 

[tennisproha]

Wtf!! What is wrong with them? I'd much rather have a better engineered product with amazing sensors than a mediocre product with fashion sense. Interchangeable bands is neither good design nor superior user experience.

 

[co.ag.2005]

The headline came into my OSX alerts as "Jony Ive's Design Team Nixed Apple Watch."

If only ...

Why? I quite like mine and look forward to future updates!

 

[DaveTheRave]

Charging a watch every night isn't how most people use watches either, Jonny.

 

[ThunderSkunk]

Hah... this just in... ...late breaking watch band news...

Good story though. I was surprised that for all the speculation about battery bands and sensor bands, when the thing finally hit, it seemed a lot more toward the conservative end of the rumor spectrum. Makes sense, regardless of my dumb opinion of it.