MR is now quoting posts from the blog of a guy who worked at Apple for TWO MONTHS THREE YEARS AGO?! Okay, I'm as excited about the potential for a redesign with iOS 7 as everybody else, but this story seems a little "out there" if you ask me. 20 bucks says this guy has never even been in the same room as Jony Ive.
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Jony Ive's iOS 7 Influence Will Be More Than Skin Deep
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Not to be pessimistic but rather realistic, I don't think there are going be any significant changes to iOS 7 other than new skin (At least in the beginning). To overhaul the OS need hell lot of time and I don't think Ive had enough time. If he really wows us with iOS7 then kudos to him but my realistic expectation is some minor tweaks here and there + new skin and I think that is going to disappoint a lot of Apple fanboys.
Interesting.
Contrast this to Google's design process, which is all about numbers and statistics.
From a former employee:
Contrast this to Google's design process, which is all about numbers and statistics.
From a former employee:
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That is very subjective, I do not fel anything special when I see an iPhone or a Samsung phone. I understand that a lot of people feel that way when seeing an iPhone but same can be said for the Samsung. To say that some company have it and other don't is not a fact but an opinion.
Good point.
The problem here is that many (most? all but three?) cannot distinguish between fact and opinion. It seems to be a very complicated concept to grasp.
This recent job posting sounds interesting:
https://jobs.apple.com/us/search?#specs&t=1&so=&j=DES&lo=0*USA&pN=2&openJobId=26917597
Interface Designer
Job Number: 26917597 Santa Clara Valley, California, United States
Posted: Apr. 5, 2013 Weekly Hours: 40.00
Job Summary
The Human Interface Device Prototyping group at Apple is looking for an Interface Designer. Were a small, unique group at Apple composed of hybrid designers / engineers. We work on the long-term vision for human interface technologies and user experience across all of Apples products.
Key Qualifications
Required Skills
Sketching / storyboarding of UIs
Visual design using Photoshop, Illustrator, or similar tools
Designing for touch or mobile interfaces such as iPhone and iPad
Creating interactive prototypes using Flash, Processing,
OpenFrameworks, Quartz Composer, or similar tools
Motion graphics, 3D graphics, special effects, or animation
Description
Invent We come up with novel ideas for how new hardware technologies can improve the user experience. You should have a passion for building new things and running with ideas.
Design
You should have a proficiency in illustration, an understanding of user interface principles, a sensitivity to typography and color, a general awareness of materials textures, and a practical grasp of physics and animation.
Prototype
We build working, interactive prototypes to test, explain, and explore ideas. Our process includes sketching, pixelperfect mockups, animations, code, electronics, and models. You should be able to explore ideas at many different levels of fidelity, and be interested in making interactive prototypes.
Collaborate
We work with people all over Apple: UI designers, industrial designers, engineers, marketing, and executives. You should be comfortable working in a studio environment and participating in individual and group critiques.
Present
A big part of what we do is demonstrate our prototypes and explain our designs. You should be comfortable speaking to your work in front of small and large groups.
https://jobs.apple.com/us/search?#specs&t=1&so=&j=DES&lo=0*USA&pN=2&openJobId=26917597
Interface Designer
Job Number: 26917597 Santa Clara Valley, California, United States
Posted: Apr. 5, 2013 Weekly Hours: 40.00
Job Summary
The Human Interface Device Prototyping group at Apple is looking for an Interface Designer. Were a small, unique group at Apple composed of hybrid designers / engineers. We work on the long-term vision for human interface technologies and user experience across all of Apples products.
Key Qualifications
Required Skills
Sketching / storyboarding of UIs
Visual design using Photoshop, Illustrator, or similar tools
Designing for touch or mobile interfaces such as iPhone and iPad
Creating interactive prototypes using Flash, Processing,
OpenFrameworks, Quartz Composer, or similar tools
Motion graphics, 3D graphics, special effects, or animation
Description
Invent We come up with novel ideas for how new hardware technologies can improve the user experience. You should have a passion for building new things and running with ideas.
Design
You should have a proficiency in illustration, an understanding of user interface principles, a sensitivity to typography and color, a general awareness of materials textures, and a practical grasp of physics and animation.
Prototype
We build working, interactive prototypes to test, explain, and explore ideas. Our process includes sketching, pixelperfect mockups, animations, code, electronics, and models. You should be able to explore ideas at many different levels of fidelity, and be interested in making interactive prototypes.
Collaborate
We work with people all over Apple: UI designers, industrial designers, engineers, marketing, and executives. You should be comfortable working in a studio environment and participating in individual and group critiques.
Present
A big part of what we do is demonstrate our prototypes and explain our designs. You should be comfortable speaking to your work in front of small and large groups.
You make a great armchair recruiter. Luckily this is a "news and rumors" site whose membership does not require that I see Ive as the deity that so many others do. I'm allowed to be unimpressed. The iPhone 5 gave us an iPhone that was a little larger. Maybe you were in line for hours dying to get your hands on the "magic" of it, but I wasn't. Deal with it.
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Design isn't simply about how things look. What a revelation. I hope and trust Ive has deeper insights into design than are found in this quote.
*SIGH*
Let me back your quote up a few decades, and put it in that context... "Someone at Apple should pick up a Dell computer. I bet they would be surprised its not molded out of a single slab of aircraft quality aluminum. But the damn thing can be opened up and you can put whatever components you want to inside, and it runs Windows and lets you do what you want with it. I'm an apple fanboy at heart, but if Apple continues to lag behind the competition (Dell, Acer, Gateway, HP), I'm going elsewhere with my $. Hats off to Jobs if he can change my mind."
Know what? Jobs didn't give a crap then, and I seriously doubt that Ives does now.
You do realize, don't you, that for decades now PC owners have been saying the same thing about Macs? Too expensive. Too many high-end materials. Too proprietary. Too restrictive and not "open" enough. All of which means that they're "lagging behind the competition"... Look - this is what Apple does. It's what they are. Here's the thing you need to hammer into your skull: They aren't nearly as concerned with "lagging behind" as they are with realizing the products they envision. That's what makes them unique and special.
I doubt that you're really "an apple fanboy at heart". If you were, you'd know that this has always been Apple's MO with all of their products. They control hardware and software for an end-to-end user experience that THEY define according to their own set of values. They design with high quality materials, and spend lots of cash and time on the look and feel itself. They try to make their products optimally usable and productive, without allowing so much user-customization ("letting the damn thing do whatever you want it to") that it degrades performance and stability. The opposite model is what the PC camp (vs the Mac camp) has always stood for. Many disparate manufacturers instead of a proprietary system, cheaper materials and designs for lower cost systems, user customizable to appeal to a larger market, etc..., etc... This is what has always distinguished PCs from Macs. iPods from myriad other MP3 players. Now, iPhones from Android phones. Those other camps are more about prioritizing sales and broader markets over actual products.
Apple doesn't do that. They leave it to the other model - in this case the Android model. Apple is more about the product itself first, and they're willing and prepared to accept a smaller market share in order to guarantee the product they want to produce. Save for when they got off track under John Scully (without Jobs), it's always been that way, and hopefully it always will be. The minute they change, use cheaper materials and designs, stop being proprietary, and let users decide how things work, they become the next Dell and HP. They are trying to preserve the Steve Jobs mantra - "People don't know what they want until we show it to them."
That said, lots of people value having control over their fonts and interfaces over the build-quality, etc... They like the PC/Android model over the Mac/iPhone model. That's fine. They have many products to choose from. They just shouldn't expect Apple to change their foundational model to become like all the rest.
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I'm really worried Ivy is going to take the 'soul' out of the iOS and make it into a cold-hearted boring lifeless drab OS.
I can't even have a restful night's sleep without tossing and turning any more
I can't even have a restful night's sleep without tossing and turning any more
This view is about 5% of iphone users, Apple designs for the 95%.
You want to do what you want, go buy an Android. Or even better, design your own phone and OS for it.
Uhh, you do realize that when Steve Jobs was coming out with the NeXT cube, he spent a couple of months looking at hundreds of shades of *BLACK* to find that one shade of black, right?
And designed custom (and VERY expensive) molds so that the cube housing would be seamless and one-piece, not glued together like every other case...
I'm really worried Ivy is going to take the 'soul' out of the iOS and make it into a cold-hearted boring lifeless drab OS.
I can't even have a restful night's sleep without tossing and turning any more
WWDC will mark the end of Apple as we know it.
Unless Scott Skeuomorphic Forstall comes back to save the day. Scared
Every quote scares me little more. Anyone really complaining IOS too skeuomorphic, too..eh...thick? Hope not tying to convert few Microsoft users - Apple should be patient and wait for Microsoft to help with that.
Every quote scares me little more. Anyone really complaining IOS too skeuomorphic, too..eh...thick? Hope not tying to convert few Microsoft users - Apple should be patient and wait for Microsoft to help with that.
I can't wait to read this story again in a couple more days, but slightly different than the one before.
Actually Ive is quite right. Lots of things that matter aren't really translatable into a number. Apple difference since Jobs comeback is really caring about all those things while most of tech companies stopped caring (mostly because of peoples that think like you and consider those things as irrelevant and purely superficials when actually they happen to matter a lot for most in the perception they have of the products around us)
How much is it worth to have a product that is a bit simpler to use, or a UI that is clearer. The same way, how much it is worth to have nice colors on the wall of your appartment, having a kitchen that is a bit more functionnal, having a sofa that is a bit more comfortable. You can't put a number on those things, but they still matter a great deal in the end.