The only difference is that this is the first time Apple sent out an email like this. Yes, those things have been put on the delivery before (usually the receiver requesting a hold, even though Apple is the sender and not receiver).
I'm not saying it's gonna happen but you look pretty dumb when you try to call out other people on something and you yourself are wrong. This isn't like any other time, this is completely new (because of the email).
Not going to hold my breath though.
