Of course it is just a toy.
If you are gonna drop $299, might was well get an iPhone.
Yeah, you're right! Why didn't I think of that? Why the hell would I want a device that does the same thing at a fixed price when I could have just gotten an iPhone and pay for it over and over every year? Nevermind the fact that I wanted a separate device! Thanks! Now I have to go tell everyone to get the iPhone for their kids.