Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Just guessing - New Display this week & rebrand?

S

socialwill

macrumors 6502
Original poster
Just guessing that this week Apple may release an updated 27" Studio Display as the lead times for new orders are now end of February, but most stores have supply.

Plus was thinking maybe Apple would rebrand the 32" XDR as a 32" Studio Display and launch it in June. Everything in the 27, just 6k and larger screen and a slightly reduced price.

Two displays, the same but different in size and resolution.
 
  • Like
Reactions: ClaraStahlbaum
For that to make sense, you’d need to reverse the branding: the new 27” display is an XDR joining the existing 32” in that line, and the old 27” 60Hz LCD Studio Display is kept around at a lower price.

But I don’t see Apple selling two 27” displays with different specs and price points. Too confusing. They’ll give the new 27” XDR branding, keep the price starting at $1599, and then update the 32” alongside the M5 Studios and minis with more dimming zones, ProMotion and TB5 to match.
 
Vincent Hanna said:
For that to make sense, you’d need to reverse the branding: the new 27” display is an XDR joining the existing 32” in that line, and the old 27” 60Hz LCD Studio Display is kept around at a lower price.

But I don’t see Apple selling two 27” displays with different specs and price points. Too confusing. They’ll give the new 27” XDR branding, keep the price starting at $1599, and then update the 32” alongside the M5 Studios and minis with more dimming zones, ProMotion and TB5 to match.
Click to expand...
Yea, that could work as well since the XDR brand is seen as a higher level brand vs Studio Display.
 
3-4 shipping weeks for the standard studio display does seem like a clue for this, I hope you are right!
 
xraydoc said:
Too bad there's no rumors about an Apple-branded ultrawide (AVP doesn't count). I could use one.
Click to expand...
I've been hopeing for a retina-class 34" ultrawide for years: probably a 7k3k resolution. If anyone would convince panel makers to produce such a panel, it's Apple.
 
I’d settle for a new 34” 5K2K, but all the new panels are 40” with only around 140 DPI. The industry seems to have abandoned 34” 5K2K panels.
 
I don't think we've seen any rumours about a 32" Apple Studio Display alongside the 27" one but I live in hope.

The only thing that made me think they might do one is the number of 6K 32" monitors out there now and if they are going to do a new iMac Pro, that would make sense as to have a 32" screen.
 
Thanks for that, but that’s just an analysis of LG’s panel roadmap with A LOT of guesswork. Nothing anywhere near a product announcement of a tandem OLED 34” 5K2K. There’s no guarantee any such display will ever ship, let alone anytime soon.

And then it needs to be a TB5 productivity monitor with an attractive design, not an HDMI gaming monitor in an ugly plastic case.

UPDATE: that channel’s latest video on Upcoming 2026 OLED monitors doesn’t even mention the 34” 5K2K category.
 
Last edited:
  • Like
Reactions: FatLouie
Rumours so far have indicated the Pro Display will get a Quantum Dot upgrade, something other monitors already have, and a built in webcam, some rumours have also been indicating a possible 8K resolution upgrade, possible as there is an 8K panel 32" out there. But beyond that nothing else has been said really. It would be VERY nice if Apple just made a 32" Studio Display, but it would be equally as nice for them to make a monitor with more then one input and physical buttons to control them and the brightness etc..... who knows we may be lucky on that?

But if they just update the 27" Studio Display it could end up being better than the Pro Display XDR which may not be updated, and that makes no sense, but this is Apple.
 
Last edited:
  • Like
Reactions: class77
Pezimak said:
but it would be equally as nice for them to make a monitor with more then one input and physical buttons to control them and the brightness etc..... who knows we may be lucky on that?
Click to expand...
You will not be “lucky” like that.

Apple displays are designed to work in one particular way and with Macs only. If you don’t like that, there are hundreds of 3rd party choices.
 
  • Haha
Reactions: Pezimak
Vincent Hanna said:
Thanks for that, but that’s just an analysis of LG’s panel roadmap with A LOT of guesswork. Nothing anywhere near a product announcement of a tandem OLED 34” 5K2K. There’s no guarantee any such display will ever ship, let alone anytime soon.

And then it needs to be a TB5 productivity monitor with an attractive design, not an HDMI gaming monitor in an ugly plastic case.

UPDATE: that channel’s latest video on Upcoming 2026 OLED monitors doesn’t even mention the 34” 5K2K category.
Click to expand...

If you are after a TB5 productivity monitor with an attractive design, the options are EXTREMELY limited. You will need to wait it out for that.
 
Vincent Hanna said:
You will not be “lucky” like that.

Apple displays are designed to work in one particular way and with Macs only. If you don’t like that, there are hundreds of 3rd party choices.
Click to expand...

Oh there are ways around it, plenty do it. Read around on here and you will find many users with a PC and Mac who use Apple displays.
 
Last edited:
Vincent Hanna said:
I realize that. You were talking about Apple changing the design to make that easier. They will not.
Click to expand...

Many said the same about the MacBook Pro, yet they changed it with more ports other than USB on them. Remember Apple only stuck one USB port on the Air, so their is hope. Besides it's frankly laughable Apple find it acceptable to buy one of their monitors and having to unplug it all the time when you want to use a desktop or laptop Mac or an iPad. For a monitor costing 1500 or more. And older Apple monitors always had multiple input sockets.
 
Laughable to whom? Gamers and dual platform nerds? 99% of whom would never buy this mythical multiport/lower cost ASD they claim to want, even if it did exist? They are ALL going to buy the $450 Dell or Asus display anyway.

Apple is right to ignore this tiny demographic and concentrate on the elegant and simple solution their displays already provide.
 
  • Haha
  • Like
Reactions: Rnd-chars and Pezimak
Vincent Hanna said:
Laughable to whom? Gamers and dual platform nerds? 99% of whom would never buy this mythical multiport/lower cost ASD they claim to want, even if it did exist? They are ALL going to buy the $450 Dell or Asus display anyway.

Apple is right to ignore this tiny demographic and concentrate on the elegant and simple solution their displays already provide.
Click to expand...
Anyone who owns more then one Apple device, and the entire industry, and many many many users. Considering Apple are the ONLY manufacture selling a monitor that has one input socket, let alone one that starts around 1500…. You are reaching quote deep to defend this ‘Apple feature’, and FYI Apple ARE the minority with this, and that is a fact. Oh and the Pro Display XDR is for an even smaller niche market than that.
 
This is the same old "Apple is doing it wrong, and should lower prices and adopt interoperability" argument that has been trotted out for 30 years.

Tim Cook's response? "Best. Quarter. Ever."
 
  • Like
Reactions: the future
I don't see Apple releasing two different displays 3 months apart. The XDR lead times are now March 12-19. They will announce a new 27" Studio Display Pro and 32" Studio Display Pro XDR. It's happening.
 
  • Like
Reactions: Jayderek
The model/code numbers recently leaked are pretty similar which makes me think it will be two Studio Displays, so maybe a 27" and a 32"?

Followed by a Pro Display XDR further down the line...or not? Have there been any rumours about a new XDR?

Depending on the sales figures of the XDR, maybe they just ditch it if there's now a 32" ASD coming.
 
ascender said:
The model/code numbers recently leaked are pretty similar which makes me think it will be two Studio Displays, so maybe a 27" and a 32"?

Followed by a Pro Display XDR further down the line...or not? Have there been any rumours about a new XDR?

Depending on the sales figures of the XDR, maybe they just ditch it if there's now a 32" ASD coming.
Click to expand...

Yes, there have been ‘some’ of a new Pro Display XDR but only with a quantum dot update to the screen which IMO is not enough to justify it’s price tag now. It will need to do more then that, I think it might be possible they give it a tandem OLED 6K screen, I mean the iPad Pro OLED screen is as bright and in some cases brighter then the Pro Display XDR one so HDR is no problem for it.

Thing is.. for Apple to have consistency with the Mac OS scaling, it has to have a 5K 27” screen and a 6K 32” screen or higher I guess like 8K? So if they launch a new Studio Display at 32” it will need to be 6K, plus have the same rumoured Mini LED screen type as the 27” replacement monitor, so you could end up with 2 monitors BOTH offering better specs and performance then the Pro Display XDR, because the new Mini LED screens are a lot better now like the MacBook Pro screen, so either you have Apple discontinuing at the same time the Pro Display XDR, or they update it TOO at the same time, or they carry on selling an inferior screen for what double the price or more? Or Apple charge you 5 grand for a 32” Studio Display?

When you look at it there are a ‘lot’ of holes in these rumours of new Apple monitors. We need to wait and see what Apple does. But at least the rumours are strong for a new 27” monitor.

Me personally? I think they will release just a new 27” 5K Studio Display with the latest LG Mini LED screens we’ve seen, with Apples tuning and glossy or matte screen options and 90 or 120HZ refresh, and then a new Tandem OLED 6K Pro Display XDR with stunning performance and a price tag to match, with no doubt endless promises of no burn in… I believe every screen Apple uses is custom anyway? Although the new 27” will be an exception if they use LG’s new panel.

One last point, I will be genuinely surprised if Apple release any new monitors this week or next week.
 
Last edited:
  • Like
Reactions: FatLouie and ascender
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back