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I don't know why you don't feel excited man seriously I wish I did. Maybe you need to spice it up a bit, dress in some nice underwear, have a bit of expensive champagne and see what happens. Good luck to both of you xx
 
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Had the same feeling after watching the Mayweather vs Pacquiao fight, Avengers: Age of Ultron, Star Wars - The Force Awakens, and Captain America: Civil War. The latter three were just a movie. Not some religious retreat. The fight of the century was just a cash grab that disappointed after five years waiting for it. Remember when some of us wanted those Star Wars prequels? How did that turn out? ;)

At my age at 35 even watching trailers for Rogue One, Wonder Woman, The Justice League, nothing excites me anymore. Because I know most of the time whatever higher expectations I gain might disappoint me. All that anticipation and most will never live up their hype. Maybe at ages 15 or 25, stuff like this matters to you because you may lack real life experiences. Haven't been on that ferris wheel for too long to know.

No different when we opened our Christmas presents full of toys as kids. We get bored playing with our new toys after a day. Unboxing it is when that rush of anticipation fades. It's like having sex for the first time. To some people who waited on sex, you're like, that's it? The unboxing (foreplay) was better! The thought was better than the act! No wonder one guy on Howard Stern during the smallest "Johnson" contest said he preferred cocaine over women.

All this hype and anticipation is a mirage. Back to boredom. Nothing life changing getting it early or getting a different color for a new iPhone. Bragging rights when nobody is around you or cares. It's really not all that fulfilling to the mind, body, and soul. Materialism and hedonism has its shortcomings. Having a weekend getaway at Vegas sounds much more exciting which might live up its hype than buying your latest toys.

iPhone 7/7+ = high opening weekend sales like most blockbuster movies. A huge dip the following weekends. Not since Titanic can any movie last #1 in the box office for ten straight weeks. Same might apply to all phones. The luster usually wears off quickly like highly anticipated movies in this ADHD era we live in...

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I wasn't enamored with the 7 I tried at the store either. No new features to play with besides the home button, camera is still grainy in a well-lit Apple Store with the optical zoom, and the screen wasn't that much better upon first impression -- and usually even minor screen upgrades make me happy with the upgrade. I'm sure I'll still buy one when Jet Black is in stock but sad to say the demo isn't that impressive for a 6s owner.

My 6 Plus was lagging terribly at the end of its days even on the home screen so the 6s Plus was a welcome upgrade but the 6s is still buttery smooth so there isn't that much incentive to upgrade this year besides owning the newest iPhone.
 
Collected my Matt Black iphone 7 today....I unboxed it 2 hours ago and already I've lost the excitement/wow feeling that normally comes with a new iPhone/iPad

I loved playing with Touch ID when I got my iPad Air2 & iPhone 6 and when I got my 6s I loved (and still do) playing with the 3D Touch......but with this......there's nothing new to play with (the new home button is actually surprisingly good though)

I wasn't 100% sure I was going to collect it but thought I'd give it a go

The colour is growing on me......initially I didn't like it and I think I still prefer the two tone finish of my 6s and I might be in the minority but the new one seems a bit "plain" on the back......I actually like the way the antenna bands break up the rear on the 6s......the 6/6s seems to have a more "premium" look and feel (personal opinion)

I did read the reviews and knew it was only an incremental upgrade but I still expected more and not sure it's worth the £350 it will cost me to keep......anyone else feeling underwhelmed???


Well see your story is the problem. You upgrade too much. I'm coming from an iPhone 6 I got on launch day two years ago. Got my 7+ today. Never used 3D Touch. Never have a plus. What I opened today is the best iPhone I've ever held. I'm over the moon.

Maybe we should go back to two year upgrades. I've always been on the two year upgrade plan.
 
Enough difference coming from a 6 you think?

I know I need a new battery and can use all around upgrade (coming from 6 myself too). 3D touch is new for me too!
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need iPhone 8 4" next year...
No , IPhone 8S SE 4" would be a lot better
 
Even the Plus model, no change in design. Usually, non S models "SHOULD" have a design change. .However, this year model is a new iphone 6. with minor improvements . No new features, no new design, I am disappointed with Iphone 7, I think it would be a revolutionary iphone. and its not waterproof.

OP seems to be surprised after buying the phone knowing all of this.
 
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I got my iP7+ Matte Black and I am blown away by how good the colour looks..

And I know it may seem weird, but I'm a way I feel like the design is new. The new antenna bands make it look so much better, the oval shape of the camera is also very nice...and easy in some way the home button is so..fun.
I look forward to press my home button every time lol...

But most of all, the matte black color is to die for


But I must admit, the yellow AND unbright screen is a real bummer
 
I upgraded from a 6s Plus to a 7s Plus. It is definitely a very boring update. Nothing overly exciting unless you are a semi professional photographer. Most of my friends post to Facebook or instrgram so I gather most people won't notice a difference in the camera. Matte Black is a great color but I use a case so it doesn't even matter.

The 6s plus is fast. I don't even notice the difference in speed with the 7s Plus and I believe the benchmarks that it's faster.

The biggest downside to me is the new home button. Man it sucks and doesn't even come close to replicating the feel of pushing a button. Only reason I kept the iPhone this year is the Note was blowing up and I wanted the Edition Watch.
 
No excitement since it's been mostly the same the last 3 generations. Even if you get the jet black but with a case on it which is mandatory it looks just like the 6.
 
There's no "killer feature" on this one (Siri on the 4s, Touch ID on the 5s, 3D Touch on the 6s), so if you're looking for a wow factor, you probably won't find it. It's just a further refinement of a very mature design and product.

The water resistance and improved camera and better battery life are a big deal, to me at least. Not sure I'd call any of those things killer. Maybe the camera on the 7+. I agree, it's an incremental improvement.
 
There are historic changes to this year's iPhone. Stuff Apple fans have been dreaming of for years. People are way to hung up on the design, 3.5mm jack and tend to overlook some huge milestones in this years release.

IP67
Quad core
Stereo speakers
Capacitive home button
Dual camera on the plus

And a host of "smaller" upgrades.

In my book, this is the biggest iPhone upgrade since the 4. Even surpassing the 5 to 6 jump in design. Just the change of the home button alone, is enough to warrant a "major release" title. We're talking about an iPhone with no moving physical home button people. Kinda big.
 
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There are historic changes to this year's iPhone. Stuff Apple fans have been dreaming of for years. People are way to hung up on the design, 3.5mm jack and tend to overlook some huge milestones in this years release.

IP67
Quad core
Stereo speakers
Capacitive home button
Dual camera on the plus

And a host of "smaller" upgrades.

In my book, this is the biggest iPhone upgrade since the 4. Even surpassing the 5 to 6 jump in design. Just the change of the home button alone, is enough to warrant a "major release" title. We're talking about an iPhone with no physical home button people. Kinda big.
Historic changes? You lost me at home button change (at best it's mediocre ha) I call it incremental at best and greedy by Apple at worst.

Where is the higher resolution screen? No home button? Wireless charging? No 1980 bezels?
What exactly are the historic changes that you are referring to?
 
Historic changes? You lost me at home button change (at best it's mediocre ha) I call it incremental at best and greedy by Apple at worst.

Where is the higher resolution screen? No home button? Wireless charging? No 1980 bezels?
What exactly are the historic changes that you are referring to?

The ones I listed. The historic ones.

Of course there will always be more wishes. You'll complain next year, no doubt ;)
 
I've been agonizing over upgrading from my 6S for the past week but I've decided this will be the first cycle I'm sitting out since the 5. I need a new feature--not just an enhancement--to get me to fork over $1000+. There's nothing new to play with here.

The doubled storage capacity and extra battery life are the most tempting for me. Water proofing is nice but I've never had a water issue in my 7 years owning an iPhone. No one seems to be talking much about the chip speed or improved screen relative to the 6S. Ditto camera improvements. The removal of the audio jack is totally justifiable; nevertheless, it is technically a downgrade since it removes a function. And calling the new home button a "feature" is just a joke. All in all, there's not enough here to warrant the upgrade from the 6S

I am totally sympathetic to Apple though. Annual cycles are simply not long enough to improve this kind of mature technology in interesting ways. Next year's phone will be great, though. In the meantime I look forward to getting these AirPods.
 
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