Yes, but I think you will find that's a computer generated render and not a real photo.
I'm sure this other strap would look just as amazing if it was a CGI computer Render
This is a real photo showing you how much worse it is in reality:
http://core0.staticworld.net/images/article/2014/09/apple_watch_digital_crown-100413683-large.jpg
Again, like the Apple photo you linked to, here is a nice computer render of a different brand looking great also:
http://g02.a.alicdn.com/kf/HTB1n8Ed...h-Band-for-Apple-Watch-42mm-Strap-Adaptor.jpg
It's personal choice of course.
Some people would buy a worse product for more money if it had the Apple logo stamped into it.
Some wish good value for money.
Others would pay 2 or 3 times the cost just for an item that's perhaps 5% or 10% better than another.
Pay your money and make your choice.
Always difficult to get a genuine reply when it has the Apple logo on it, as that sways opinion.
Like many things in this world.
You swap brand names and labels and people will pick different/incorrect products as they are more swayed by the branding than the product.
Happens all the time.