Key Apple Chip Designer Jim Keller Returns to AMD

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 1, 2012.

  1. MacRumors macrumors bot

    MacRumors

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    AMD today announced the return of Jim Keller, who has spent the past four years as a director in the platform architecture group at Apple after joining the company as part of the 2008 acquisition of P.A. Semi.

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    Keller, who previously was a key contributor to AMD's Athlon 64 and Opteron 64 projects before moving on to positions at other companies, will be returning to the company as corporate vice president and chief architect of AMD's microprocessor cores. Keller will report to AMD chief technology officer Mark Papermaster, who spent a brief time heading up Apple's iPhone and iPod engineering teams.
    Keller's hiring is being seen as a major victory for AMD, which has been suffering from the loss of a number of executives in recent months. Apple of course has a significant team of designers and engineers working on its chip projects as it seeks to advance its Ax series of ARM-based chips that have become the heart of its iOS devices, but Keller has undoubtedly been a key figure in that effort.

    Article Link: Key Apple Chip Designer Jim Keller Returns to AMD
     
  2. 76ShovelHead macrumors 6502a

    76ShovelHead

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  3. Battlefield Fan macrumors 65816

    Battlefield Fan

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    I think AMD needs him more at the moment than Apple.
     
  4. ixodes macrumors 601

    ixodes

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    I hate to see good talent leave Apple.

    Yet that said, it's what happens behinds the scenes in the workplace that we will never know about.
     
  5. Codyak, Aug 1, 2012
    Last edited: Aug 1, 2012

    Codyak macrumors 6502

    Codyak

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    #5
    Bought two 6950's and was pretty happy with them. I just haven't had a reason in age's to buy an AMD CPU, SB i7@4.8 for $250 is pretty dam nice price/performance ratio. More competition is always a good thing though.
     
  6. lamina macrumors 68000

    lamina

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  7. Mad-B-One macrumors 6502a

    Mad-B-One

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    #7
    x64 and AMD

    Since the x64 achitecture comes from AMD, I would love to see them getting a breakthrough on their new 8 core processors (essentially, work out the kinks and get the speed) and then I would be extatic to see them inside an Apple computer. I would finally have a hackintosh! :D I have a X990 chipset main board with AM3+ and as long as this stands as the socket needed, I can easily upgrade the CPU to the next version.

    Please, Apple, opt in for AMD. :)
     
  8. CausticPuppy macrumors 65816

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    Keep in mind that Apple didn't hire him... they bought his company. Now he's returning "home."
     
  9. Macman45 macrumors G5

    Macman45

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    I think we are going to see continuing AMD development but not for Apple's Macs....IOS devices, on the other and will benefit from AMD in the futire I'm sure...I can't see Apple moving away from the Intel platform in it's range of OSX computers though...It's the R&D curve which is planning in action years in advance of what we can buy now.

    I hope AMD do make a recovery though....I built many a machine with the early stuff, and it offered excellent value for money. Kellier's return to the company can only be a good thing, and as pointed out above AMD need him way more than Apple do at the moment.
     
  10. Rocketman macrumors 603

    Rocketman

    #10
    Lots of key folks have left Apple since the departure of Jobs. It may very well be that "tough love" was a key asset of Apple human resource management.

    It has to be "easier" to work at AMD than Apple in any case.

    Rocketman
     
  11. Codyak macrumors 6502

    Codyak

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    I'm in the same boat, I owned almost all AMD until Wolfdale came out with Intel, AMD needs to get back in the game.
     
  12. chrmjenkins macrumors 603

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    Apple recently hired AMD chip architect John Bruno, so they traded more than anything.
     
  13. Mad-B-One macrumors 6502a

    Mad-B-One

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    I so hoe that. I had one of the early upright AMD K7 600MHz. That thing was the bomb! The Phenom II 1100T (which I have) isn't that bad either. The last processor, AMD really messed up. How can a next-gen Octocore be significantly slower than my Hexacore? How can a true Octocore be slower than a HT Quadcore which has to handle the same amount of threads on only half the physical cores? Then the debacle with their APU (CPU+GPU)... AMD really has to get their act together.

    Maybe that swap will help it along. AMD has great innovations, so does Apple. I know there are a lot of deals behind the scenes and that Apple runs on Intel right now is an absolutely understandable reasoning: iMacs & Co. are high end customer machines and should have the best performace available on the market. That is currently not AMD. Bang for the buck though, AMD has its value.
     
  14. ixodes macrumors 601

    ixodes

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    That's right, I forgot all about that hire until you just brought it up. Excellent :)
     
  15. pmz macrumors 68000

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    Good. I'd like to see AMD compete. Intel got so far out ahead that they've gotten lax.
     
  16. darkplanets macrumors 6502a

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    A director is only as good as those below him, and praise for success usually goes to the ones up top. Sometimes upper management forgets that the "grunts" are the ones that actually get things done (and in my experience often have the ideas, which get credited to higher management). I'm unsure as to how much actual scientific input he had in his past and current roles, but if I had to bet, he was probably more managerial than idea prolific. That's typically the case in places like pharma. That's not an issue either really, but it certainly doesn't mean the sky is falling over at Apple.
     
  17. cassiopeia macrumors newbie

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  18. nt5672 macrumors 68000

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    While true, it usually applies to not so good managers. Good managers know how to keep the good ideas coming, bring the best out of people, and bad managers just steal the credit. A good manager working well with average people can usually outperform a bad manager with suppressed and angry geniuses.

    I have no idea what applies here, but wanted to present the other side.
     
  19. jayducharme macrumors 68040

    jayducharme

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    It's interesting that AMD now has both Papermaster and Keller. Apple's brain trust seems to be spreading out lately. But I wonder what that will amount to in other companies without the Jobs/Ives sense of aesthetics and polish.
     
  20. nuckinfutz macrumors 603

    nuckinfutz

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    This

    I've witnessed first hand how the grunts do most the work and get the least credit. Look at ex Apple employees that have left with fanfare for other opportunities. Apple keeps chugging forward but i've seen few ex Apple employees move on to greater success.
     
  21. The13thDoctor macrumors regular

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    #21
    I don't think the FX 8150 have 8 physical cores. So that might be why its a lot slower.
     
  22. Mad-B-One macrumors 6502a

    Mad-B-One

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    Yes they do. Hence the "8" in FX 8150. The names are put together as "FX" for the chip design, then the number of cores, the revision, and the last 2 are the speed rating. I just hope the FX 8350 (Piledriver) with the revised core does perform as promised.
     
  23. Glideslope macrumors 603

    Glideslope

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    Yes it does. :cool:
     
  24. The13thDoctor macrumors regular

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    Ummm...get your facts straight. The FX 8150 has 4 physical cores with another 4 logical cores.

    Edit: Never mind, I stand corrected.
     
  25. takezo808 macrumors member

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    Directors cracks the whip, the subordinates actualy create the design, director gets 100% credit.
     

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28 August 1, 2012