I'm not fond of Apple's recent moves towards abandoning their distinctive look and feel (new iMac, Leopard UI, and so on). However, this is one "tradition" that really, really needed to die, and it's good they finally took an axe to it. Having the apple on the key
made no sense. No sense! At all! Non-technical types (not even newbies) wouldn't understand when you'd quote from a manual, or memory, or even a frickin' UI menu! -- and use the correct term "Command". The icon itself is indescribable (clover? quatre-foil?), though, so you inevitably would refer to it as the "Apple key". But "Apple" had no meaning in the user interface -- unless it opens the Apple menu like the Windows key opens the Start menu, it has no business being there.
As for having to be translated into European languages -- uh, so? Don't option, shift, return and the rest need to be translated, too? What difference does it make? It will finally have the correct terminology on every international keyboard. Sounds good to me.
As for "Open Apple" -- now that's just plain stupid. There's no "closed Apple", so noone who wasn't around in ancient times would have any idea what is meant by "Open". When I first read that I thought it had something to do with the command "Open" in the File menu, or that there was a separate "open" key back in the day. As if the Apple/Command thing wasn't confusing enough! I hope none of you guys do tech support.
Would it please you whiners if they put the Apple somewhere else? Maybe on one of those keys nobody uses like 'home'. Even on the command key it was just branding, nothing more, for the last few decades, so it could really go anywhere. Or maybe they could distribute little mini versions of the white Apple stickers, just with the keyboards, so you could decide for yourself
