KGI: Apple to Discontinue iPhone X Rather Than Sell at Lower Price When Second-Generation Model Launches

[otternonsense]

It's perfectly okay, we have different views on this. Kind of reminds me of the old expression: "you can have a car in any color as long as it's black". That is not where consumers of 2018 are and imo, Apples customers want different price points and flavors of iphone, as evidenced by the success of the SE.

Apple certainly is dictatorial and steps in with some things, eg headphone jack, but it seems they want consumers to have more choice than color or amount of memory. Also, I really don't know how much time I wasted, by deciding on iphone 8+ or iphone x. And who defines too many choices?

It's not exactly that, and I'm not insisting to be abrasive. Numerous studies have raised the hypothesis that the presence of choice might be appealing as a theory, but in reality, people might find more and more choice to actually be debilitating. And even though we now have the capacity to research and debate choices endlessly online, it doesn’t mean we should have to.

 

[I7guy]

It's not exactly that, and I'm not insisting to be abrasive. Numerous studies have raised the hypothesis that the presence of choice might be appealing as a theory, but in reality, people might find more and more choice to actually be debilitating. And even though we now have the capacity to research and debate choices endlessly online, it doesn’t mean we should have to.

This is a good discussion; one which compares apple of old to apple of new.

If choice is debilitating many manufacturers have failed miserably.

True, none of them are apple, but it's my belief in 2018, consumers expect more choice, rather than less. And I am including Apple in this. IMO, a sale of a less expensive product is better than no-sale at all because your potential customer walked to a competitor because they didn't like the lack of choice.

 

[john123]

This isn't 2007 it's 2018. Times have changed, the consumer electronics market has changed and Apple has to change with the times.

You created a strawman with "consumers don't want to overthink their options". Options and choice are good, not bad. It shows courage to break traditions from the past, not a "lack of courage".

As for the entire saving Apple thing, it goes back to my point above. Times have changed and imo, more options are better for consumers, not less.

As alluded to above, there's a wealth of consumer psychology literature that fundamentally disagrees with your belief on this.

This isn't an "Apple" issue. This is a "how do people make decisions" issue.

It's also an issue of how stated preferences ("Of course I want more choices") are a bad proxy for behavior. People's behavior often reveals that they don't actually want what they think or state they want.

 

[I7guy]

As alluded to above, there's a wealth of consumer psychology literature that fundamentally disagrees with your belief on this.

This isn't an "Apple" issue. This is a "how do people make decisions" issue.

It's also an issue of how stated preferences ("Of course I want more choices") are a bad proxy for behavior. People's behavior often reveals that they don't actually want what they think or state they want.

I can appreciate what you say however I was only pointing out that manufacturers these days haven’t read the book.

So either the book is outdated or manufacturers don’t care about the contents because in real life I don’t see this limited choice this research espouses.

 

[ESportsVue]

Apple will discontinue the first-generation iPhone X when the second-generation model launches later this year, rather than bump the device down its smartphone lineup for lower than $999, according to KGI Securities analyst Ming-Chi Kuo, who clarified his earlier prediction with a follow-up research note today.

Kuo said that Apple keeping the current iPhone X in its smartphone lineup for a reduced price, such as $899, would likely cannibalize sales of the mid-range 6.1-inch iPhone with Face ID and a LCD display that he expects to launch in the second half of 2018 for between $650 and $750 in the United States.

An excerpt from Kuo's research note obtained by MacRumors on Monday:If accurate, Apple's smartphone lineup later in 2018 would consist of the second-generation 5.8-inch iPhone X, which will likely remain $999, a larger 6.5-inch version dubbed iPhone X Plus, and the mid-range 6.1-inch iPhone. Below that would likely be iPhone 8, iPhone 7, and iPhone SE models.

Here's how Apple's new iPhone lineup could look:

o iPhone SE: $349
o iPhone 7 and iPhone 7 Plus: $449 and $569
o iPhone 8 and iPhone 8 Plus: $549 and $669
o 6.1-inch iPhone with Face ID: $649 or $749
o 5.8-inch second-generation iPhone X: $999
o 6.5-inch second-generation iPhone X Plus: $1,099

Article Link: KGI: Apple to Discontinue iPhone X Rather Than Sell at Lower Price When Second-Generation Model Launches