It's perfectly okay, we have different views on this. Kind of reminds me of the old expression: "you can have a car in any color as long as it's black". That is not where consumers of 2018 are and imo, Apples customers want different price points and flavors of iphone, as evidenced by the success of the SE.
Apple certainly is dictatorial and steps in with some things, eg headphone jack, but it seems they want consumers to have more choice than color or amount of memory. Also, I really don't know how much time I wasted, by deciding on iphone 8+ or iphone x. And who defines too many choices?
It's not exactly that, and I'm not insisting to be abrasive. Numerous studies have raised the hypothesis that the presence of choice might be appealing as a theory, but in reality, people might find more and more choice to actually be debilitating. And even though we now have the capacity to research and debate choices endlessly online, it doesn’t mean we should have to.