KGI: Apple to Discontinue iPhone X Rather Than Sell at Lower Price When Second-Generation Model Launches

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 22, 2018.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple will discontinue the first-generation iPhone X when the second-generation model launches later this year, rather than bump the device down its smartphone lineup for lower than $999, according to KGI Securities analyst Ming-Chi Kuo, who clarified his earlier prediction with a follow-up research note today.

    [​IMG]

    Kuo said that Apple keeping the current iPhone X in its smartphone lineup for a reduced price, such as $899, would likely cannibalize sales of the mid-range 6.1-inch iPhone with Face ID and a LCD display that he expects to launch in the second half of 2018 for between $650 and $750 in the United States.

    An excerpt from Kuo's research note obtained by MacRumors on Monday:
    If accurate, Apple's smartphone lineup later in 2018 would consist of the second-generation 5.8-inch iPhone X, which will likely remain $999, a larger 6.5-inch version dubbed iPhone X Plus, and the mid-range 6.1-inch iPhone. Below that would likely be iPhone 8, iPhone 7, and iPhone SE models.

    Here's how Apple's new iPhone lineup could look:

    o iPhone SE: $349
    o iPhone 7 and iPhone 7 Plus: $449 and $569
    o iPhone 8 and iPhone 8 Plus: $549 and $669
    o 6.1-inch iPhone with Face ID: $649 or $749
    o 5.8-inch second-generation iPhone X: $999
    o 6.5-inch second-generation iPhone X Plus: $1,099

    Article Link: KGI: Apple to Discontinue iPhone X Rather Than Sell at Lower Price When Second-Generation Model Launches
     
  2. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Joined:
    Oct 4, 2007
    Location:
    A little bit of here and a little bit of there.
    #2
    This would make sense. Keep the X line premium, especially when you still have plenty of other models to fill the lower end
     
  3. MacDawg macrumors Core

    MacDawg

    Joined:
    Mar 20, 2004
    Location:
    "Between the Hedges"
    #3
    Honestly, makes no difference to me one way or the other
     
  4. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    #4
    Yea if they really are releasing 3 new phones for different price levels... there's no reason to keep last years premium
     
  5. MedRed macrumors member

    MedRed

    Joined:
    Jun 9, 2007
    #5
    Just don't make me have to get a bigger phone to have the best features.
     
  6. Böhme417 macrumors 6502

    Joined:
    Mar 11, 2009
    #6
    Or, lower the price of the new one by $100-200.
     
  7. RightMACatU macrumors 65816

    RightMACatU

    Joined:
    Jul 12, 2012
    Location:
    192.168.1.1
  8. acctman macrumors 65816

    acctman

    Joined:
    Oct 26, 2012
    Location:
    Georgia
    #8
    So the iPhone X will become a collectors item
     
  9. Baymowe335 macrumors 68040

    Joined:
    Oct 6, 2017
    #9
    Completely makes sense to not have too many premium SKUs.
     
  10. jav6454 macrumors P6

    jav6454

    Joined:
    Nov 14, 2007
    Location:
    1 Geostationary Tower Plaza
    #10
    Unexpected, but as his phone is quite expensive, I can already hear the cries of foul if they drop the price on this.
     
  11. MacDawg macrumors Core

    MacDawg

    Joined:
    Mar 20, 2004
    Location:
    "Between the Hedges"
    #11
    "Ten-ning out the Ten"? I don't get it
    ;)
     
  12. Rogifan macrumors Core

    Rogifan

    Joined:
    Nov 14, 2011
    #12
    So he doesn’t know he’s just guessing. But every rumor site will treat it as breaking news fact. :rolleyes:
     
  13. az431 macrumors 6502a

    az431

    Joined:
    Sep 13, 2008
    Location:
    Portland, OR
    #13
    In other news, Honda will discontinue 2017 Civic when 2018 Civic is released.
     
  14. BootsWalking macrumors 6502a

    Joined:
    Feb 1, 2014
    #14
    The iPhone X and it's notch will become a collectors item, like the Ford Pinto and its gas tank.
     
  15. zedsdead macrumors 68040

    Joined:
    Jun 20, 2007
    #15
    Sounds very similar to the iPhone 5s year.....keep high end model updated, and replace last years with a new model (iPhone 5c)...this year instead of the 5c it’ll be that 6.1” model.
     
  16. BootsWalking macrumors 6502a

    Joined:
    Feb 1, 2014
    #16
    Except Apple is still selling an iPhone model from 2015 (iPhone 6s), so your analogy doesn't apply.
     
  17. Xavier macrumors 68030

    Joined:
    Mar 23, 2006
    Location:
    Columbus
    #17
    Keeping this line at +$1,000. And people will buy it, as they already have.
     
  18. dontwalkhand macrumors 601

    dontwalkhand

    Joined:
    Jul 5, 2007
    Location:
    Phoenix, AZ
    #18
    Pronounced “Exing out the ten” or even “crossing out the ten”
     
  19. TheTruth101 Suspended

    Joined:
    Mar 15, 2017
    #19
    I hate my iPhone X, damn I got one. I have been so careful not falling into any Apple scam product and I felt into this one.
     
  20. RickInHouston, Jan 22, 2018
    Last edited: Jan 22, 2018

    RickInHouston macrumors 65816

    Joined:
    May 14, 2014
    #20
    You are one of the handful of people that refer to it as the ten and not 'ex'. Understandable.
     
  21. Deacon-Blues macrumors 6502a

    Deacon-Blues

    Joined:
    Aug 15, 2012
    Location:
    California
    #21
    iPhone X will be like the PowerMac Cube. Gorgeous, expensive, and short lived.
     
  22. jonnysods macrumors 603

    jonnysods

    Joined:
    Sep 20, 2006
    Location:
    There & Back Again
    #22
    This surprises me. When was the last time they ever did this? First gen iPhone?
     
  23. nwcs macrumors 68000

    nwcs

    Joined:
    Sep 21, 2009
    Location:
    Tennessee
    #23
    Unfortunately this is what happens when the market is mature and average selling price needs to go up. Personally, I would absolutely love an X style treatment in the iPhone SE style casing.
     
  24. partydorm macrumors member

    partydorm

    Joined:
    May 29, 2009
    Location:
    Los Angeles, California
    #24
    Thank god the amusing notch and ugly hump will be long gone, and Tim Cook you are next.
     
  25. Machead2012 macrumors regular

    Joined:
    Nov 16, 2011
    #25
    Haven't pulled the trigger to upgrade to the X but my GF hates it as do many friends.
    Always felt that It would be an overrated dud compared to past models... especially at the over inflated price.
    For now I will keep rocking my lagging 6Plus w weak battery.
    Staying that way for now.
     

Share This Page