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Actually for low power stuff, ARM is very competitive. I know Geekbench is not a great cross platform test, but nonetheless it does illustrate how good ARM is these days:

4259 / 10713 - iPhone 8 Plus (A11)
4467 / 8520 - MacBook Core i7 (7Y75)
3919 / 7493 - MacBook Air Core i7 (5650U)

Again, I don't believe an ARM MacBook or MacBook Air will appear in 2018, but if Apple were to do this, it would make the most sense if they did it with their ultrabooks.

Of course I am aware of these benchmark results, however, real usage is not a benchmark. The real usage depends much more on specific things such as video-accelerator circuits , supported instructions such as SSE4.1, 5, AVX, VT-x etc. The issue is that it is hard to benchmark that and most people do not take in into account. I do not see a good reason why Apple should create ARM Mac. They already have it - iPad Pro with keyboard.
 
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Of course I am aware of these benchmark results, however, real usage is not a benchmark. The real usage depends much more on specific things such as video-accelerator circuits , supported instructions such as SSE4.1, 5, AVX, VT-x etc. The issue is that it is hard to benchmark that and most people do not take in into account. I do not see a good reason why Apple should create ARM Mac. They already have it - iPad Pro with keyboard.
iPad Pro with keyboard is unusable. Or at least unusable for me with and iPad Air 2 with keyboard. The performance is not the problem. It's the interface. Performance is totally fine for what I need it to do, but the touch screen with a lack of trackpad and mouse input makes it a non-starter.

Ever try using Excel on an iPad? Speed is fine, but after about 10 minutes of using it, you want to rip your hair out because of the interface. BTW, I have tried two excellent Bluetooth keyboards, one being the very well respected ThinkOutside foldable keyboard, and the other being an Apple wireless Bluetooth keyboard, the same one they included with iMacs.

OTOH, I'd often rather watch Netflix on an iPad than a MacBook.
 
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Need to get rid of the Air entirely - the MacBook is better in every way except price.

The Air is bought exclusively by people who want the cheapest Mac laptop they can possibly get.

Nobody I've ever talked to has looked at both and said "I'll take the Air because it's better". Also the wedge is incredibly stupid, and it has massive discolored bezels.

Not true. I stay away from MacBook. Its underpowered and has no ports. No use for me. I still refuse to update my laptops due to lack of MagSafe port. That one is crucial for me :)
 
Even at a lower price point, I don't plan on buying one. The screen size is just too small for me. I already have an MBA and I've come to the point where I'd rather use my Mac Mini. I'm trying to hold out for a speed bump to the 15-inch MacBook Pro.
 
Not true. I stay away from MacBook. Its underpowered and has no ports. No use for me. I still refuse to update my laptops due to lack of MagSafe port. That one is crucial for me :)
If the 2017 MacBook is underpowered for you, then so in the 2017 MacBook Air, because they're the same speed.

I think a Chromebook competitor would be better described as a non-Retina iPad with a built-in keyboard than as a cheaper MacBook Air. I think a cheaper MacBook Air is going to cost at least 800$.
Nah. A Chromebook without touchscreen is infinitely easier to use for stuff like MS Office than an iPad with keyboard. Again, it's all about the interface.

The lack of a trackpad or mouse with the iPad is a dealkiller.
 
Since Steve passed the MacBook range has become increasingly confused and lacking any clear strategy.



MacBooks as ultraportables, MacBook Pros as performance laptops. With Steve we had MacBook Airs as ultraportables and MacBook Pros as performance laptops. What exactly is confusing now?

My guess: you don’t like new MacBooks so you’re trying to present your personal taste as some objective confusion.
 
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Really? Have you ever set foot into a Fortune 500 corporation? Intel is far from dead. I dare you to try to run any type of database client or visualization tool on ARM with any type of real performance. And don't get me started on things like video editing.

Must be nice living in an alternate reality, though.
Everything changes. Time does not stand still. Everything comes to an end and alternate solutions to failing existing ones always pass up the old guard who stay too long guarding existing bread and butter products instead of looking beyond what myopic bean counters insist a company focus on.
A tale as old as time in any reality. Alternate or not.
 
Um...

Apple is in legal battle with Qualcomm
The modem business for Intel is absolutely dismal. R&D is high and margin is low.
Right now Apple dont have much of a choice.

Apple will only ditch Intel once they have their own modem.

Yes Apple is in a legal battle with Qualcomm and that is a major reason why they are buying Intel modems. Intel is also working with Apple to tailor the modems they make for them to leverage technologies Apple has in their cellular-enabled devices.

But Qualcomm is in legal battles with a number of entities - including governments - over their royalty schema and if Broadcom is successful in buying the company, is widely expected to revise those royalties significantly to make them far less onerous on premium smartphones. So Apple could very well go back to Qualcomm once the royalty situation is resolved.

We know Apple is researching their own cellular modem technology, but doing a true clean-sheet design will likely take awhile and when they do launch it, they can expect to be sued for IP infringement by Qualcomm and others just to ensure that there is in fact none of their IP present.
 
MacBooks as ultraportables, MacBook Pros as performance laptops. With Steve we had MacBook Airs as ultraportables and MacBook Pros as performance laptops. What exactly is confusing now?

Plus Steve created the Air so if anyone muddied the waters, it was him. :p
 
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Just another little reminder... The bezel on the MacBook Air is quite large. A good improvement would be to reduce the bezel size. But they won't do it, because they've already done that with the 12" MacBook and the 13" MacBook Pro.

macbook_air_high_sierra.jpg


This is why the footprint of the 13" MacBook Air is bigger than the 13" MacBook Pro, and this is why the footprint of the 11" MacBook Air is bigger than the 12" MacBook.

Mockup of the 11" Air vs the 12" MacBook footprint:

D1naw3M.png


Real world comparison of the 13" MacBook Pro vs the 13" MacBook Air footprint.

1477675929_8155660167337.jpg


Furthermore, the 12" MacBook is lighter than the 11" MacBook Air, and the 13" MacBook Pro is all of 2% heavier than the 13" MacBook Air.
 
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Apple doing a ‘super low end model’? Lol
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But I thought the MacBook is thinner? So that can’t be true surely

I would love to see an entry-level "Air" in the 12" form factor with a 13" hi-res display with thin bezels (a la Dell XPS 13), same ports as current MBA but TB 2 updated to TB 3. I'll probably be disappointed....



Can you share some links please?

Sure, though you could easily have done a google search yourself.

https://www.engadget.com/2014/10/17/why-apple-doesnt-have-a-retina-macbook-air/

https://www.cnet.com/news/why-the-macbook-air-didnt-get-a-retina-display/

https://www.quora.com/Why-wont-Apple-make-a-MacBook-Air-with-a-Retina-display

Hopefully they ‘SE’ the chassis with a retina (or even 1920x1200 IPS) display, 8th gen chips and a thunderbolt 3 rather than 2. A cheaper price might be to help position it to take up part of the Mac mini’s audience when that gets discontinued?
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The air has a 54 watt hour battery, the non touch bar pro has a 54.5 WH battery and the touch bar pro has a 49.2 WH battery. I guess the retina accounts for the 2 hour drop, but 12-10 is a worthy trade off for retina.
 
Everything changes. Time does not stand still. Everything comes to an end and alternate solutions to failing existing ones always pass up the old guard who stay too long guarding existing bread and butter products instead of looking beyond what myopic bean counters insist a company focus on.
A tale as old as time in any reality. Alternate or not.

That sounds nice, especially in the consumer space. But it will take a LONG time before enterprises give up Intel-based PCs. Bet on that.
 
That sounds nice, especially in the consumer space. But it will take a LONG time before enterprises give up Intel-based PCs. Bet on that.
Yeah, we don't need the "Intel-is-dead!" hyperbole in this thread.

Intel is still #1 for process technology in the world. Sure, they may not be as far ahead now as they were 5 years ago, but for the foreseeable future they will still be the dominant player. Maybe that will change in 10 years, but 10 years is eons in chip technology.
 
Since Steve passed the MacBook range has become increasingly confused and lacking any clear strategy.

That’s the iPad line, the iPhone line as well. Confusing and lacking any clear strategy. Too many SKU’s.
 
That sounds nice, especially in the consumer space. But it will take a LONG time before enterprises give up Intel-based PCs. Bet on that.

Kudos and a tip of the hat to Intel for milking their 40 yr old design.

But let's also remember that it's partly luck rather than genius. Luck that Windows and Intel created a symbiotic duopoly that was difficult to crack because of its ubiquitousness than anything else.

That ubiquitousness has been broken up. It's gone. Over. Done. That ubiquitousness, and everything that goes with it, such as economies of scale have been handed off to ARM economies. The R&D money is now in the hands of ARM chipmakers.

There is no way Intel comes out of this unscathed. like any 40-something, X86 has nothing to look out for but a nice retirement. It's been nice. But like everything else, there comes a time when everything comes to an end.
 
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