Over on the iPad forums everyone is talking about how the Fire stacks up to the iPad (well, at least they were until the mods decided to forbid any mention of the Fire anywhere except 1 thread on the whole site). But in reality, I am thinking this could be more a of an iPod Touch killer than anything else. At $29 LESS than an iPod Touch, you get a larger display, good battery life, better browsing experience (largely due to the size) with flash support. If anything, maybe this will push Apple to drop the price on the touches to $149 or less as I don't see anyone paying more for less. Sure, the apps are an issue but the Fire will have the android app store which has many good apps too. And the Amazon ecosystem will be tightly integrated (and its a good ecosystem that is plentiful with media content, similar to iTunes) so you don't miss out on things "just working" out of the box.