I have owned both an iPad 1 and 2 and I ordered a Kindle Fire on launch day to play with and see what it was like. Overall I was impressed with the device, and its connection to the Amazon ecosystem, but ultimately I decided that it was not for me. I have an iPhone for email and web browsing in the living room, and thought that I wanted a larger screen. But for me (I'm 58 and my eyes are not the best) the 7" screen was not much better than my iPhone. However my stepdaughter had been thinking about the Kindle Fire and played with mine a while and liked it; she said she would not consider the iPad not because of price but because of size and weight. My wife and I decided to get her a KF for her college graduation present next month, and since I was going to return mine anyway we just decided to give her mine instead. I think for what she wants she will love it. I just wish there was a way to transfer my cloud membership to her account (I bought the $20/yr unlimited space for music).