YThey have a very popular device, that works well that many people are clamoring for.
You do realize that amazon started with nothing and created a whole new industry from nothing. I'd say they have the experience, talent and technology to compete with apple 🙄
How many people, exactly, are "clamoring" for the Kindle? Because we still haven't seen any numbers, only vague references to "millions", which means the situation isn't good.
Amazon is practically giving these things away. Buy at least one book per month and you've got a Kindle.
Amazon has experience in selling books online. That's it. They in no way, shape or form are even in the same galaxy as Apple when it comes to software, hardware, or Apple's entire ecosystem.
I haven't seen any Kindles. Anywhere. iPhones and iPods abound. Where are these amazing Kindle devices? Oh, but they'll catch on. Yes, they will . . . in a parallel universe in which the iPad doesn't exist.
And Amazon doesn't want you to know that. "We've sold millions . . . but if we tell you exactly how many we won't look so good. So in order to avoid getting raked over the coals in the media, and in order to avoid getting laughed at by Apple and industry pundits, we'll keep quiet about our REAL numbers and just start giving these things away and put all our eggs in the Touchco basket. Hopefully we'll sell enough by the time the iPad hits the shelves, because by that time it might already be too late."
Amazon should focus on something more worthwhile, like, oh, say a Kindle app for the iPad.
With the iPad on the market, and with more and more publishers getting behind Apple (
all of them will eventually have to), there will be no reason whatsoever to own a Kindle, unless you're putting one away to sell as an antique later on.