Given that Android Pay runs on android, and android is by Google, and Google is notorious for being "open" and encouraging "openness".... Who will people trust more?
Given that in most countries Apple sells very few phones compared to Samsung, etc., it's one of two things:
- Google is more trustworthy.
- "Trust" isn't exactly that high on peoples' list of priorities.
while this is good news, the fact that it's taken so long to get a single retailer to implement this spells doom for the future long-term viability of Apple Pay.
Apple Pay is simply not a high priority for retailers or customers, at best. Even at smaller businesses (which ironically are more likely to have support enabled in the first place), training is basically nonexistent; I shouldn't have to train employees/business owners on how to use their own terminals, hence I consider them not to support it.
Visa & MasterCard have rolled out payment solutions that take less than two seconds on chip read transactions.
Which they're doing because people aren't flocking to contactless/mobile payment like they thought would happen. In fact, there's a threat of a mass exodus back to cash for small purchases because of how badly the chip rollout's going.
We really should implement the PIN system here in the U.S for all cards. I lost my Citi CrapYou Perferred card this morning, but I'm in the middle of switching it to the Double Cash card, so I'm not even worried about anyone using it.
Every time I've product changed a card, the old card still worked until I got the new one in the mail. I'd be at least a bit concerned. Also, our cards stop working the instant they're reported lost/stolen and we're never liable for fraud anyway, so PIN isn't seen as a priority by banks either.
RFID should be built into the chipped cards in the U.S. Faster transactions would occur at that point.
That wouldn't go over well. People are already assuming chip == RFID and freaking out, imagine what would happen if that were actually true. Also, if 50%+ of chip-enabled retailers aren't (ever?) going to support contactless/Apple Pay, it's kind of a waste of money for the banks to include that functionality even if Americans would be okay with the idea.
We frankly should be thankful that Apple managed to get some retailers to enable contactless. I think everyone would have been okay with never bothering otherwise.
It's been 3 years of broadcast already to get 4k to the point it is today and its expected to be 2025 or later before it even hits 50% or more homes with access to the service. Is 4k dead too? Nah, technology while in concept seems easy the process of deployment is always long when you witness it live.
SD->HD was a much easier sell because the improvement in picture quality was more obvious. 1080p->4K isn't nearly as much of an improvement unless you have a gigantic screen or sit really close to the TV (unlikely in most homes).
Apple Pay is kinda like that. We were never liable for fraudulent charges anyway, so the extra security isn't all that important. It's faster than chip, sure, but does it add all that much more value? I'm not sure it does.
Unfortunately retailers aren't as concerned about fast checkouts as they are with collecting your data. If it wasn't for Apple Pay's (thankfully) strict privacy requirements, all major stores would've implemented it by now.
Loyalty card support would help with the data collection part if that's what they want. People simply aren't using or demanding Apple Pay, even at the "official" retailers, so why bother?