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I don't know why they pumped the M2 rumour. There is no way Apple is going to release an M2 without having the whole lineup converted. Then they can tout the next gen in 2023 or something.
People on here kept believing the hype and rumors, and now they are mad at Apple because of the rumors, they aren't delivering based on rumors. I kept my expectations lowered, therefore I'm not shocked because Apple likes to take the conservative approach.
 
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I don't know why they pumped the M2 rumour. There is no way Apple is going to release an M2 without having the whole lineup converted. Then they can tout the next gen in 2023 or something.
It's possible. Remember how the iPad Pros were using older A chip but X version, that they are competitive and more powerful in multi-core and GPU compared to newer A chips on iPhones?

It's possible for Apple to announce the M2 for the Macbook Air. The M1 Pro/Max/Ultra will still perform better due to more performance cores and GPU cores.
 
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You can see it throughout their whole lineup. All the most colorful options are for the non-pro ones (iMacs, iPhones etc.) and the metal colors and more expensive materials are for the Pro models.

MBA isn't for the PRO users so they have to make it look more "fun" with colors and white options. If you look at their product history this is kind of what they've always done. iBooks were white/colorful with white keyboard and white bezels. The thing that bothers me about it mostly is less to do with aesthetics and more to do with practical side of things. White keyboards get grimy looking real fast even if you wash your hands constantly before usage. Just google iBook and you'll see how horribly yellow they get. I really do hope they don't go that route with these new ones but from all the rumors we're getting white bezels and white keyboard :(

Also the 16" screen, not gonna happen on non-Pro models. Apple probably thinks most people don't want a big laptop unless you're doing photo/video editing. And they're looking at numbers. There might be some who would want a cheaper 16" thin laptop but not enough to justify making them. 13-14" is the sweet spot for most people.
iPads don’t have white bezels and black options though? And macs didn’t have that limitation, I’m currently using a space grey retina MacBook with black keyboard and bezels?
 
My guess is that this will be a 13" laptop in a similar body size of the 12" Macbook. Keeping the M1 makes sense from the financial side. Current M1 MBA holders will be enticed by the new design (Which will likely include both MagSafe and a USB-C port on the other side) and people with older machines will be looking to jump into apple silicon. Give it an M2
 
I am really looking forward to this machine...I would hate for it not to have pro motion and also an old chip (the same from the current M1 MBA).

However, I wouldnt be surprised if apple just put on a new shell and saved those upgrades for the next release, thats what they do. I remember the time Apple released the macbook air without a backlit keyboard, and added it the next time around.
 
The current M1 MBA is such a sweetheart. Apple has a high bar with this new MBA.

If the new MBA cost $1,299 and shares the same M1 processor as its predecessor, I suspect a lot of people will want the older model, even if Apple continues to sell it at the current retail price of $999. Also, you can find it on sale for significantly below the full retail price, so it will continue to be a great buy for a while.
 
Apple said that the M1 Ultra that's in the Mac Studio is the last of the M1 family. The Mac Pro sounds like it will use the next generation architecture.
This seems unlikely. It's much easier to start off "small" and "go big" rather than the reverse. There's a reason Intel's high core count, large die size Xeon chips have always been a generation (at least!) behind their consumer and laptop chips in architecture, and Apple followed the exact same pattern with the M1. They started with the A14 in the iPhone, scaled its cores up to the M1 while adding other components, scaled that design up again to the larger M1 Pro and M1 Max, and then fused two M1 Max dies together for the M1 Ultra.

If Apple "starts" at both the low- AND highest-end with the M2 architecture, it'd be very surprising. Maybe a way to justify keeping incredibly high prices on the Mac Pro, since yields on its presumable M2 Ultra (and potentially some monster x2 variant of that, in line with the rumored Jade 4C-Die design) variants would be incredibly low?
 
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So, 90% mac pro will be on M2 family
I just don't think this is likely. I'm prepared to be wrong, but it'd be seriously surprising if true. I think it's more likely Apple shows off some extended system architecture in the Mac Pro that involves two M1 Ultras on a single motherboard + additional non-unified memory (to match the RAM capacity of the old Mac Pro), plus the ability to add additional non-Apple (read: AMD) GPUs as "co-processors". It'll be a much more niche architecture than the Mac Studio since apps will need to be coded to handle these extra processors and pools of RAM, unlike with the M1 Ultra where it's all "just one big chip", but for those apps that can take advantage of all that flexibility it will be more powerful than the Mac Studio.
 
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just looking at the studio display border/bezel, hopefully MBA does not have white borders like iMac...

iMac 27" discontinued, not sure about the sales of 24" iMac ... with M1 Pro/Max/Ultra - not sure about the immediate impact on the iMac 24" sales

options... options...
 
All of the people saying, "they would never".

1. Does the MacBook Air have any need for something more than the M1? No. It is already overpowered for its users.
2. Does anyone actually think a brand new design would fail to attract MacBook Air customers just because it "still" has an M1, like so many other currently available Macs?

The M1 is still just as good as it was 2 years ago, and it is still more power than is needed for 90% of MacBook Air users. The 10% are people who actually need more but don't want to pay for it. And those are the people who lose their minds over the thought of a new model having the same chip.
 
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there are 2 reasons for now that shows the mac pro will be on M2 family
Apple said this will be the last SoC in the M1 family and right after, you know that you cannot go any further with the M1 since you have interconnection just in 1 side with the M1 max...so you cant go 2xM1 ultra
So, 90% mac pro will be on M2 family....and we already know for the past decade that their silicon is realilble, Apple knows silicon, i hope Apple will keep Johny Srouji as long as they can
We already know the Mac Pro is a 40 core M1, from dozens of corroborating leaks. It won't be an M2.
 
Now that the dust of Apple's Spring Event has settled and disappointed fans are letting reality sink in...let's get those rumor mills back to full capacity! Apple Summer Event...here we come!
 
Apple really is milking M1.

Isn't that's kind of like saying Apple was really milking their Touch ID for several years in a row?

If it's good, use it...don't force unnecessary reinventions. iOS 7, cough, cough, spit, cough...

I feel like it's that "so what have you done for me lately" sentiment Apple gleans from either customers or analysts or Marketing that drives unnecessary updates at the risk of quality. I'd rather have a few years of a particular OSX version that's optimized and bug-free than a new coat of paint every 12 months.
 
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Most likely MBA is the best selling Mac Laptop/best selling Mac...

it needs tangible upgrades such as better web cam, magsafe, sdxc card and such (than M2 CPU )... HDMI might be a miss with thickness ...

More storage/RAM at the base level always welcome... 512GB/8GB and 1TB/16GB and such...
M2 might come next spring 2023.

price is the key aspect for MBA 13"
AND discontinue the touch bar MBP 13.3"
AND 256GB is long in the tooth, storage space is limited even in the consumer model, it is 2022!!!
time to get 512GB in the base model. apple just updated Mac Pro base model to 512GB!!! way to go!

24" iMac mostly outdated with all the new M1 chips, next iteration we will see at least M1 Pro in the iMac not the laptop chip :)
 
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I was assuming that the new 13.3 inch laptop with the old MBP design would just be a MacBook.
Rip out the touchbar, rip out the fan, keep the old thick enclosure with the big thick bezels and drop the price by $300 and you’ll have the basic low end MacBook.
Then the new, thin, colorful, bright MacBook Air could be the mid range computer, just like the iPad Air is. Also makes complete sense if the rumors are correct and it gains thinner bezels and a notch.
It could slot right into that $1299 Price point
And then for 999 you just get the thicker, heavier, silver and gray, thick bezel MacBook
What they should do is kill the low end MBP, rename the Air to simply Macbook and update it. The Air now starts at $999 which is fine. No one is going to not buy at that price but rush out for $899 and load up.
 
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Well I certainly then won't be upgrading my M1 to an M1.

Honestly, while I like the M1, I fear Apple is going intel. No updates for years.

And no screen update either? So then what the .... is new about it after two years? A blockier housing? Really now?
 
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Better be a version with black bezels and black keyboard or no buy for me , white is horrible long term and who wants to look at white bezels in the screen…. I can deal with a notch but I can deal with that lol
 
All of the people saying, "they would never".

1. Does the MacBook Air have any need for something more than the M1? No. It is already overpowered for its users.
2. Does anyone actually think a brand new design would fail to attract MacBook Air customers just because it "still" has an M1, like so many other currently available Macs?

The M1 is still just as good as it was 2 years ago, and it is still more power than is needed for 90% of MacBook Air users. The 10% are people who actually need more but don't want to pay for it. And those are the people who lose their minds over the thought of a new model having the same chip.
1) Need? No. But releasing a new Air with a close to 2 year old chip sends a very bad message. One of the complaints about Intel Macs for the last decade was that the power increases between generations were trivial. Immediately doing a new generation with literally zero power increase calls into question Apple's reasoning for making this move and their ability to execute.

2) People who don't have an M1 Air would buy the new one simply because it would be the only choice. But what they won't attract are people who might want an upgrade from the current Air and it would fail to attract recent model Intel purchasers who have been waiting for even more capability.

But it really depends (as I said earlier), on what else they do. If it's literally just a new case, that's a huge dud. If it's a new case, same M1 but other features (more RAM etc) it might be OK. Or they could do an M1X approach where it's a spec bumped M1 but not an M2 (again, as I said before, labels are less important than reality. Not unimportant but less.)

Kuo, though, is likely wrong here. I don't see Apple releasing a new Air (their most popular laptop) with a two year old CPU. Put it this way... have they EVER done that? No. New models have always had a new chip.
 
Apple at its best. Release new designed MacBook Air with M1 chip and half year later announce M2 chip, put it in new designed MacBook Air and make the people that bought M1 Air switch to M2 and take the money twice.
 
Need? No. But releasing a new Air with a close to 2 year old chip sends a very bad message.

To who? Certainly not anyone in the MacBook Air market.

One of the complaints about Intel Macs for the last decade was that the power increases between generations were trivial. Immediately doing a new generation with literally zero power increase calls into question Apple's reasoning for making this move and their ability to execute.

Not when the clear and obvious reason is that the original chip was so overpowered for the machine that it doesn't warrant a new chip yet. That was never the case with Intel machines.

People who don't have an M1 Air would buy the new one simply because it would be the only choice. But what they won't attract are people who might want an upgrade from the current Air and it would fail to attract recent model Intel purchasers who have been waiting for even more capability.

It has only been 2 years from initial launch (or less, by the time this machine comes out). No one upgrades Macs that quickly except for dire hard fans, and dire hard fans will upgrade just for the new design. They've demonstrated that many times.

If it's literally just a new case, that's a huge dud.

Only to the people who want more performance out of a MacBook Air than it already offers with an M1, which is a negligible segment of the MBA market.

Put it this way... have they EVER done that? No. New models have always had a new chip.
We could probably find examples of them doing this if we look hard enough, but fair enough, let's pretend its universal and you're right about this. I'll counter it by saying, they've also never released a second gen Apple Silicon Mac before, especially when the first gen was already crazy over powered for its use case, and the second gen comes out before any other replacement chip exists.

If Apple chooses to go this route, the reasoning is very easy to understand.
 
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I'm not going to bother with another point by point post, but if Apple can't deliver new CPU upgrades more than every 3-4 years, they will have failed and be exorciated by the market. And deserve it. You seem fixated on the fact that the M1 is a huge speed bump. It is. And guess what, upgrades are driven by continual improvements. Not standing still.

Why do I mention 3-4 years when it only will have been 2 this fall? Because if they do a revision of the Air in late 22, they won't do a 3rd release for at least another year, late 2023. So we'd have waited at least 3 years for speed improvements to the Air. Whether YOU think they're needed or not is irrelevant. What the market expects, though, are new models with new features and among those are speed bumps.
 
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