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Apple's team of employees working on the company's long-rumored electric vehicle has "been dissolved for some time," and must be reorganized soon in order for mass production of the vehicle to begin by 2025, analyst Ming-Chi Kuo said in a tweet today.

Apple-car-wheel-icon-Kevin-Lynch-feature-blue-revamp.jpg

Apple's electric vehicle plans have reportedly faced numerous setbacks since the project was approved in 2014, including several leadership changes. In November 2021, Bloomberg's Mark Gurman reported that Apple was accelerating work on the project and aiming for an electric vehicle with full self-driving capabilities. Gurman said Apple was targeting a 2025 launch, but the timeframe could be pushed back due to development challenges.


Apple's VP of technology Kevin Lynch took over leadership of the electric vehicle project last year, according to Gurman. Known for his work on the Apple Watch, Lynch has been at Apple since 2013, and prior to that he was an executive at Adobe.

Apple Car rumors have been all over the map, but if the team is successfully reorganized, the vehicle could launch in around three years at the earliest.

Article Link: Kuo: Apple Car Team Must Be Reorganized Soon to Meet 2025 Production Goal
 
Last edited:

dermeister

macrumors 6502
Jan 19, 2003
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Apple's team of employees working on the company's long-rumored electric vehicle has "been dissolved for some time," and must be reorganized soon in order for mass production of the vehicle to begin by 2025
The notion that there isn't even a team in place anymore (was dissolved) but that it needs to be re-assembled for them to have a car ready to mass produce in 2025 is...
 

ilikewhey

macrumors 68020
May 14, 2014
2,372
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nyc upper east
2025 is way too optimistic, they still in the designing phase, to sort out the logistic by whatever 3rd party contracted to make the assembly would take years in itself. not to mention the chip shortage.
 

mozumder

macrumors 65816
Mar 9, 2009
1,162
3,988
Promising this has created tons of jobs and 100's of billions of dollars in market cap for companies (which are in the process of evaporating now).
It's such a huge and obvious grift, designed to take advantage of unsuspecting people by scammers like Elon Musk and others in the industry.
 
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EdT

macrumors 68020
Mar 11, 2007
2,234
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Omaha, NE
It’s been some years now, but I got a Camry back when Toyota was trying to make and sell their own vehicle information and entertainment system. It’s a good thing that the future of Toyota didn’t depend on EnTune.

I honestly think it’s a good thing that the future of Apple isn’t going to depend on their cars.
 
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anthogag

macrumors 65816
Jan 15, 2015
1,162
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Canada
A few Canadian auto industry suppliers got together and made an EV to show they have resources and technology to make the whole thing. Apple could get these companies to make Apple Car.

The Sony-Honda route could be the best option for Apple. An Apple-Ford EV? Apple-GM...Apple-Porsche...Apple-RollsRoyce...Apple-Hyundai...Apple-LucidAir...
 

ghanwani

macrumors 68040
Dec 8, 2008
3,479
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The Sony-Honda route could be the best option for Apple. An Apple-Ford EV? Apple-GM...Apple-Porsche...Apple-RollsRoyce...Apple-Hyundai...Apple-LucidAir...
It looks like they tried that and they were snubbed by everyone. The EV car business is in a state where they are literally giving the cars away and there is little profit. Apple doesn't like that type of business.
 

HiVolt

macrumors 65816
Sep 29, 2008
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Toronto, Canada
A few Canadian auto industry suppliers got together and made an EV to show they have resources and technology to make the whole thing. Apple could get these companies to make Apple Car.
In what volume can they make one? Apple wouldnt be satisfied in selling a few thousand cars per year.
 

AgeOfSpiracles

macrumors member
May 29, 2020
82
159
I really hope Apple forgets this, and lets people who make cars, make cars...

And no, don't compare it to when Apple entered the phone market.
This notion that car makers are some sort of artisan craftsmen who guard ancient secrets is hilarious. You don't have to be Adrian Newey to make a Jetta. For all their faults, Tesla proves that if you hire good engineers and nail the marketing, you can conjure a brand new automaker from nothing and succeed.
 

anthogag

macrumors 65816
Jan 15, 2015
1,162
1,646
Canada
It looks like they tried that and they were snubbed by everyone. The EV car business is in a state where they are literally giving the cars away and there is little profit. Apple doesn't like that type of business.
Foxconn is likely going to make Apple Car. The only issue is dealer network. Where will Apple Car customers go to service the Car? Apple Stores could handle selling the Car. Who will service it?
 
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