Kuo: Apple Car Team Must Be Reorganized Soon to Meet 2025 Production Goal

[MacRumors]

Apple's team of employees working on the company's long-rumored electric vehicle has "been dissolved for some time," and must be reorganized soon in order for mass production of the vehicle to begin by 2025, analyst Ming-Chi Kuo said in a tweet today.

Apple's electric vehicle plans have reportedly faced numerous setbacks since the project was approved in 2014, including several leadership changes. In November 2021, Bloomberg's Mark Gurman reported that Apple was accelerating work on the project and aiming for an electric vehicle with full self-driving capabilities. Gurman said Apple was targeting a 2025 launch, but the timeframe could be pushed back due to development challenges.

https://twitter.com/x/status/1503736699889000453

Apple's VP of technology Kevin Lynch took over leadership of the electric vehicle project last year, according to Gurman. Known for his work on the Apple Watch, Lynch has been at Apple since 2013, and prior to that he was an executive at Adobe.

Apple Car rumors have been all over the map, but if the team is successfully reorganized, the vehicle could launch in around three years at the earliest.

Article Link: Kuo: Apple Car Team Must Be Reorganized Soon to Meet 2025 Production Goal

 

[reallynotnick]

Edit: the image has been changed

This fake image makes it look like Tim Cook actually announced the car (with a backwards Apple logo)

 

[DBZmusicboy01]

Not going to happen with the annoying global chip support ? I MISS 2019

 

[Rodney Dangerfield]

Get going, Apple!...Sony and Honda have agreed to produce an electric car by 2025...

 

[mozumder]

Level-5 self driving cars are NEVER going to happen.

Please stop the insanity.

There are lots of other ways to make money, don't need to do it with cars.

Maybe start a restaurant or something? You already named yourself after food..

 

[cardfan]

Level-5 self driving cars are NEVER going to happen.

Please stop the insanity.

There are lots of other ways to make money, don't need to do it with cars.

Maybe start a restaurant or something? You already named yourself after food..

It still funny to see people who believe this stuff though. Apple car…lol.

 

[nattK]

Getting whiplash from the all these back-and-forth. Below, a rare image of the how Apple executives make decisions on whether to go ahead or cancel the Apple Car project.

 

[ghanwani]

My bet: Definitely not happening by 2025.

 

[dermeister]

Apple's team of employees working on the company's long-rumored electric vehicle has "been dissolved for some time," and must be reorganized soon in order for mass production of the vehicle to begin by 2025

The notion that there isn't even a team in place anymore (was dissolved) but that it needs to be re-assembled for them to have a car ready to mass produce in 2025 is...

 

[ghanwani]

Level-5 self driving cars are NEVER going to happen.

Promising this has created tons of jobs and 100's of billions of dollars in market cap for companies (which are in the process of evaporating now).

 

[HiVolt]

I really hope Apple forgets this, and lets people who make cars, make cars...

And no, don't compare it to when Apple entered the phone market.

 

[ilikewhey]

2025 is way too optimistic, they still in the designing phase, to sort out the logistic by whatever 3rd party contracted to make the assembly would take years in itself. not to mention the chip shortage.

 

[Macintosh TV]

Kuo has a HORRID prediction record. Dude is throwing out nothing but random guesses and rarely gets lucky with those.

 

[mozumder]

Promising this has created tons of jobs and 100's of billions of dollars in market cap for companies (which are in the process of evaporating now).

It's such a huge and obvious grift, designed to take advantage of unsuspecting people by scammers like Elon Musk and others in the industry.

 

[Khashoggi]

Level-5 self driving cars are NEVER going to happen.

Please stop the insanity.

There are lots of other ways to make money, don't need to do it with cars.

Maybe start a restaurant or something? You already named yourself after food..

Never is a long time.

 

[EdT]

It’s been some years now, but I got a Camry back when Toyota was trying to make and sell their own vehicle information and entertainment system. It’s a good thing that the future of Toyota didn’t depend on EnTune.

I honestly think it’s a good thing that the future of Apple isn’t going to depend on their cars.

 

[tipoo]

Level-5 self driving cars are NEVER going to happen.

Never is a long time. Later than anyone expects? Sure. Computers were never going to beat humans at chess for a while there either, then rather quickly things snapped together and never went back.

 

[anthogag]

A few Canadian auto industry suppliers got together and made an EV to show they have resources and technology to make the whole thing. Apple could get these companies to make Apple Car.

The Sony-Honda route could be the best option for Apple. An Apple-Ford EV? Apple-GM...Apple-Porsche...Apple-RollsRoyce...Apple-Hyundai...Apple-LucidAir...

 

[jjdodders]

There is no way I'd go anywhere near an autonomous car that was rushed out in 3 years. Especially without an automotive industry veteran running the project. This sounds like an utter disaster waiting to happen.

 

[dannyyankou]

There's no way this will be done by 2025. 2028 at earliest maybe

 

[ghanwani]

The Sony-Honda route could be the best option for Apple. An Apple-Ford EV? Apple-GM...Apple-Porsche...Apple-RollsRoyce...Apple-Hyundai...Apple-LucidAir...

It looks like they tried that and they were snubbed by everyone. The EV car business is in a state where they are literally giving the cars away and there is little profit. Apple doesn't like that type of business.

 

[HiVolt]

A few Canadian auto industry suppliers got together and made an EV to show they have resources and technology to make the whole thing. Apple could get these companies to make Apple Car.

In what volume can they make one? Apple wouldnt be satisfied in selling a few thousand cars per year.

 

[AgeOfSpiracles]

I really hope Apple forgets this, and lets people who make cars, make cars...

And no, don't compare it to when Apple entered the phone market.

This notion that car makers are some sort of artisan craftsmen who guard ancient secrets is hilarious. You don't have to be Adrian Newey to make a Jetta. For all their faults, Tesla proves that if you hire good engineers and nail the marketing, you can conjure a brand new automaker from nothing and succeed.

 

[Rogifan]

The notion that there isn't even a team in place anymore (was dissolved) but that it needs to be re-assembled for them to have a car ready to mass produce in 2025 is...

Right. The tweet doesn’t make any sense.

 

[anthogag]

It looks like they tried that and they were snubbed by everyone. The EV car business is in a state where they are literally giving the cars away and there is little profit. Apple doesn't like that type of business.

Foxconn is likely going to make Apple Car. The only issue is dealer network. Where will Apple Car customers go to service the Car? Apple Stores could handle selling the Car. Who will service it?