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Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades
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It is a debacle.
The iPhone 16 was marketed to be an iPhone with AI, many bought into that marketing shebang, I almost did until I could see what it really was, nothing more than the iPhone before it.
The iPhone 16 was marketed to be an iPhone with AI, many bought into that marketing shebang, I almost did until I could see what it really was, nothing more than the iPhone before it.
It would be interesting to see the data related to this. Both Google and Samsung have been pushing AI as a reason to upgrade your phone.
The two are intertwined. They should not have sold it as an AI upgrade. That was misleading,
That’s a lot of words to say nothing. And that’s also not how reasoning works, but go off.
I know they will be reluctant to do this, both because they always prefer to do things themselves, and because it would be an admission of how badly they've effed this up, but they DESPERATELY need to buy out a leading AI company now. Time is really of the essence here. They have to stop screwing around if they want to catch up. This is an all-hands on deck situation.
No, one feature wasn’t ready. The phone was ready and still supports Apple intelligence - which is an amorphous set of AI tools.
Well, the iPhone before it was also advertised to get Apple Intelligence as well, people seem to forget that.
I have a 15 Pro, it has apple intelligence (what exists of it so far).
So in a way yes, it is just like the phone before it.
Can't tell if serious or satire...
I'm looking forward to seeing how the iPhone 17 will be marketed. Will they push again on Apple Intelligence? I can't see anything else in the rumours that they can base the marketing campaign around: iPhone 17 Pro...now with more RAM (that we don't publicise), a 48 MP telephoto sensor and it won't overheat as much!
Though most AI companies do their work on cloud servers. The challenge now is to have a portion of the AI on phone and well integrated with phone services. The desire to have much on the phone is driven a lot by security as well as having some basic features still working when you have a slow connection.
I say apple knew what they were doing. AI wasn’t ready and might not even make it for this current release. That’s why kept ram at 8 to push it as far as could $$ and keep in their pocket for next years great new thing.
Apple, I don't care about AI, just give me a beautiful iPhone like the iPhone X and iOS 19 with a non-flat UI
I’m not sure why there is an idea that Apple Intelligence should be responsible for whether consumers upgrade their iPhone. People can use any of the already existing AI platforms ON their iPhone and iPad. Sure, Siri can’t have a conversation with you and Apple should be hammered on the fact that Siri continues to be sub-par, but I don’t really care that Apple isn’t further along in developing their own Ai system. I use Perplexity and ChatGPT daily, Gemini occasionally, on my iPad Pro and iPhone and it’s working just fine for my work and personal needs.
A response with a lot of words that say nothing calling out another post as a lot of words that say nothing, how ironic.
You said a whole bunch of “Apple bad now, Tim go bye-bye”… before talking about all of your very recent expensive Apple purchases.
So which is it?
Apple Intelligence will go down as one of Apple’s biggest and most embarrassing failures of a product launch. Selling hardware with the promise of these features that were off in the future, and are now being pushed FURTHER into the future, is so unlike Apple and reeks of false advertising.
What they SHOULD HAVE DONE for the announcement as tout it as a timelined release like they did with the M-series chip promising it would be a 2-year plan to migrate all Mac products onto the chips. They should’ve been up front with everyone saying these features would take x amount of months to fully cook. Or at the very least they should’ve waited to announce Apple Intelligence as a whole closer to the iPhone 16 reveal and not 3-4 months prior in June for WWDC.
Just so many OBVIOUS choices they made with both the communication and execution of the launch of this product that they didn’t need to make. All for the sake of shareholder desperation.
What they SHOULD HAVE DONE for the announcement as tout it as a timelined release like they did with the M-series chip promising it would be a 2-year plan to migrate all Mac products onto the chips. They should’ve been up front with everyone saying these features would take x amount of months to fully cook. Or at the very least they should’ve waited to announce Apple Intelligence as a whole closer to the iPhone 16 reveal and not 3-4 months prior in June for WWDC.
Just so many OBVIOUS choices they made with both the communication and execution of the launch of this product that they didn’t need to make. All for the sake of shareholder desperation.
No more “super cycle” nonsense.
This is what we need. Less iPhone sales and enthusiasm to drive lower stock price and force Apple to care about quality and how they deliver.
This is what we need. Less iPhone sales and enthusiasm to drive lower stock price and force Apple to care about quality and how they deliver.
Siri is a far worse disaster than Maps at launch, but Apple Maps chief Richard Williamson has been fired and Scott Forstall dismissed.
Well they shouldn’t have sold it as built for Apple AI when Apple AI didn’t exist. The implication was clear - buy this iPhone and you will get Apple AI in October not sometime never.
They could have sold it as built for Artificial Intelligence whenever that comes but they didn’t they said it was built for Apple Intelligence. That’s the difference.
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Siri is awful. It has never been good and hasn't been fixed. If they tie AI to Siri it will be useless because Siri is such a weak link. In fact its so bad they need to rename Siri because the Siri brand reputation is likely not recoverable
Unless we resurrect Steve Jobs from the dead or clone him, I think we’ll be dissatisfied no matter what. Tim has carried the company well for 14 years, I don’t think anyone could argue that.
And if you’re going to criticize Tim for lightning, Steve deserves criticism for the proprietary 30 pin connector.
Apple’s fault for over-hyping this feature. Siri is hot garbage anyway.
They had very little to use to market the iPhone 16 line, so they went heavy on an unfinished AI. Really embarrasing.
Luckily for them they have a cool new thin model this fall and a folding model next year.
But regardless Apple Intelligence needs to come through at some point. Still a mark on their legacy.
Luckily for them they have a cool new thin model this fall and a folding model next year.
But regardless Apple Intelligence needs to come through at some point. Still a mark on their legacy.