Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I think generally speaking, people don't have a lot of practical uses for AI yet - not saying they don't exist, but other than writing your term papers and making funny pictures, the "real" uses are known to the common user.
 
  • Like
Reactions: DianaofThemiscyra
I suspect none are truly reaching some sort of higher ground with customers on AI yet. Sure plenty use Gemini or ChatGPT to answer all sorts of things but Apple users can use those exact tools too. Even if Apple was doing great at AI now there would be a lag before users were frequently using it. Some would avoid it on principle at first and others just wouldn't know what situations it could help. But over time and after hearing how friends use it it would slowly creep into their daily lives.

The above is us supported by the large number of people here do not want Apple AI on their phone and will turn it off when its released.
 
Tim: I have come to the decision that we need to fire someone.
Board: Oh sir I'm so sorry. I promise to do it next time.
Board 2: Sack him. He put the power button on the bottom of the Mac mini. Also Air power.
Board: I also suggested we remove MagSafe on the iPhone 16e.
Tim: Hey great idea!
Board 2: He also designed the audio system on the AirPods Max.
Tim: Get out! My solution is to fire Scott Forstall...again!
 
I think generally speaking, people don't have a lot of practical uses for AI yet - not saying they don't exist, but other than writing your term papers and making funny pictures, the "real" uses are known to the common user.
LLMs are useful for code help, specifically for language that have an enormous corpus of data out there such as Python.

You can treat them like a rubber duck for brainstorming which can be useful on occasion.

You can use them as a kind of terrible “fuzzy search” over an enormous corpus of knowledge, albeit requiring extensive understanding of the subject matter yourself because of inaccuracies in output and incorrect sourcing (and sometimes those sources themselves being incorrect which no one keeps in mind).

You can use them as a novelty, like a fancy modern version of ELIZA.

You can dump a bunch of data into them and fine-tune things to help synthesize insights you may have missed, but this also has the same accuracy problems as the “fuzzy search” I mentioned and your prompting and follow-up needs to be extremely specific and thorough to derive benefit.

Otherwise, yeah not so much.

Does any of this sound like an “internet” level of breakthrough to you? Not to me. It’s interesting, but if anything the proliferation of the technology will do a lot of harm because most users don’t understand the technical underpinnings, and it’s not something you can teach in a short explainer text or even a 10-minute video. You need to understand the mechanisms themselves which requires a lot of skill and expertise.

The general public should never have been given these models, unless there was some way to gate the use of them with confirming you understood how they operate.

Other technology, such as world models, may behave differently but we are a few years (at the earliest) away from those being previewed outside of a lab setting.

 
  • Like
Reactions: 01cowherd
I've said from the start that Apple Intelligence is underwhelming, especially if you work with AI and know what's actually possible. Not sure why these tech "experts" are only now waking up - it was underwhelming from day one.
 
  • Like
Reactions: JSL1
It seems that Apple still shows on their support site that Apple Intelligence is still in Beta. I wonder at what point they will consider it GA?
 
“Hey, no one cares about AI, how can we make sure people buy our phones?”
“I dunno, make the camera tumor bigger?”
“Brilliant! Should we slightly alter the design to better integrate the new camera module?”
“Nah, just stretch the old one.”
 
Even if ai worked great many people just don't want it.
That’s where I am. Even if everything Apple promised for Siri and AI was delivered on time and worked perfectly, there’s nothing that I would be interested in. I would continue to turn off AI and Siri. Neither influences my Apple purchases now - nor will they going forward.
 
No one is clamoring for AI from Apple. Likewise, dedicated AI companies that are creating amazing cutting-edge AI technology themselves are not quite there with AI for the masses.
And when it's ready, the same will be true. People will not be clamoring for AI from Apple.

We will, on the other hand be clamoring for Apple to keep us and our iPhones and Macs safe from Ai. If they can focus and do that one thing, all is good with Apple and AI.
 
Last edited:
LLMs are useful for code help, specifically for language that have an enormous corpus of data out there such as Python.

You can treat them like a rubber duck for brainstorming which can be useful on occasion.

You can use them as a kind of terrible “fuzzy search” over an enormous corpus of knowledge, albeit requiring extensive understanding of the subject matter yourself because of inaccuracies in output and incorrect sourcing (and sometimes those sources themselves being incorrect which no one keeps in mind).

You can use them as a novelty, like a fancy modern version of ELIZA.

You can dump a bunch of data into them and fine-tune things to help synthesize insights you may have missed, but this also has the same accuracy problems as the “fuzzy search” I mentioned and your prompting and follow-up needs to be extremely specific and thorough to derive benefit.

Otherwise, yeah not so much.

Does any of this sound like an “internet” level of breakthrough to you? Not to me. It’s interesting, but if anything the proliferation of the technology will do a lot of harm because most users don’t understand the technical underpinnings, and it’s not something you can teach in a short explainer text or even a 10-minute video. You need to understand the mechanisms themselves which requires a lot of skill and expertise.

The general public should never have been given these models, unless there was some way to gate the use of them with confirming you understood how they operate.

Other technology, such as world models, may behave differently but we are a few years (at the earliest) away from those being previewed outside of a lab setting.



It’s ironic that I have the best Mac I’ve used in over 15 years (16” M4 Max MBP fully-specced with Antiglare), by far, at a time when the software situation is so very poor and misguided.
I largely agree. Any answers I get from these AI agents I take with a grain of. salt until I read up some more. Still useful as a starting point, but not as the final point. I also hate how much resources their servers use. But you need to let these animals into the wild to learn what is possible and let them evolve so I'm glad they are out. But I do hope many others know their current limitations.
 
  • Like
Reactions: novagamer
Does anyone here use Apple intelligence on a regular basis? I don’t. Maybe a Genmoji once in a blue moon and a quick auto reply in iMessage once in a blue moon too.

I sometimes use the Writing Tools to see what it “generates” out of interest or, if what I’ve written fares better.

Image Playground has been a toy to use when I’m killing a few minutes.
 
  • Like
Reactions: srbNYC
No one is clamoring for AI from Apple. The dedicated AI companies are creating amazing technology that is not quite there for the masses. And when it's ready, the same will be true. People will not be clamoring for AI from Apple.
If one were only using this message board to know the state of AI for users they sure would get a mixed message. Combining all posts I get "I have little use for most of this AI stuff and I'm sure mad at Apple for not having it running well now". Most people wouldn't mind if a feature they never would use didn't work so well.
 
Apple Intelligence will go down as one of Apple’s biggest and most embarrassing failures of a product launch.

And the Vision Pro is a very close second.

Something gave Tim Cook tunnel vision that Vision Pro / Vision OS was the next big thing, which blinded him to the reality of AI becoming the true next big thing.

Even though AI does almost nothing of value, but I digress.
 
  • Like
Reactions: turbineseaplane
Are AI features pushing Android sales either? IMO a few things are happening at once:

AI has hardly any truly compelling use cases for consumers, they’re at best moderately useful (I don’t need AI to write replies to texts etc). Hence consumers are sceptical about it, whilst also being worried it’s gonna come for their job and make them worse off.

AI aside there has been a slow down of innovations in consumer tech over the last 5+ years, certainly compare to the 5/10 years prior to that (hence big tech jumping on the AI hype train so hard). It’s getting increasingly hard to justify upgrading your handset every 2 years.

Meanwhile Big Tech have lost their sheen, people are losing trust that technology is going to make their lives better. This is in large part due to ******tification, but the AI scepticism will be feeding into it to.

Feels like we badly need some exciting new companies and products to shake things up. When was the last time you saw someone with a new device and thought ‘I need to get one of those’?
Quite true. AI is something the financial markets have been excited about - not most consumers. People are finally realizing that the emperor wears no clothes. Apple - and most of the tech companies - had better get back to looking closely at the product.
 
  • Like
Reactions: DianaofThemiscyra
This is not surprising given that Microsoft has recently publicly dialed back their AI Copilot push. Nadella basically admitted they haven't seen true value being added by AI. "The real benchmark is: the world growing at 10 percent."

I know this is a bad look for Apple and makes me worry about their future, but I would say it's much better to clawback a marketing claim rather than investing billions very publicly and basically rebranding your product offerings around AI and then trying to walk it back like Microsoft is now doing.
 
Is there a single Apple Intelligence feature that isn’t just a gimmick?

Genuine question.
I mean if I could ask it to turn off my Phillips hue lights, and it work better than Siri that would be nice.
Otherwise I don’t really care about it tbh.
 
I'm looking forward to seeing how the iPhone 17 will be marketed. Will they push again on Apple Intelligence? I can't see anything else in the rumours that they can base the marketing campaign around: iPhone 17 Pro...now with more RAM (that we don't publicise), a 48 MP telephoto sensor and it won't overheat as much!
It'll be the 'redesign'.

"Prepare to be whelmed" in other words.
 
Unfortunately for us, and fortunately for Apple… Theirs no true competitor or any other company that is doing it better in the right package.
Switching from Apple means losing the Apple Watch if you have one.. or iPad… Syncing between devices becomes harder… Apple as a whole makes it harder to leave
 
If one were only using this message board to know the state of AI for users they sure would get a mixed message. Combining all posts I get "I have little use for most of this AI stuff and I'm sure mad at Apple for not having it running well now". Most people wouldn't mind if a feature they never would use didn't work so well.
That’s why you shouldn’t combine all posts. That’s what AI might do. The truth is, some people are interested in AI but want it to work well. That’s why they are upset at Apple. But many others aren’t interested in AI at all. Two different groups with two different points of view.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.