Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said.

Apple headset concept by David Lewis and Marcus Kane

In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result, the company has chosen to delay the device's mass production schedule to the middle to the end of the third quarter of 2023. Kuo believes that the delay adds uncertainty around "whether the new device will appear at WWDC 2023, as the market widely expects."

The delay also means that shipment forecasts of the headset for 2023 will be even lower than previously thought, reducing to just 200,000 to 300,000 units. Previously, around half a million units were expected to ship this year.

Apple's cause for concern with the device is allegedly in anticipation of poor market feedback, catalysed by the economic downturn, hardware specification compromises, the weight of the device, the readiness of the headset's ecosystem and applications, and its high selling price. Kuo believes that the headset will be priced at $3,000 to $4,000, or even higher.

Kuo's comments mirror a recent report from The New York Times, which claimed that Apple employees have serious concerns about the headset's prospects, calling it "a solution in search of a problem."

Apple yesterday announced that WWDC 2023 will be held between June 5 and June 9. Until now, all indications have suggested that this would be when Apple introduces the headset.

Article Link: Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again
Last edited:


macrumors 601
Nov 11, 2020
Mexico City living in Berlin
It's going to be a long presentation detailing a yellow already released iphone.

it is not a hardware event so that makes no sense.

My take: if they do not even announce it, even with a release "Later this year" then it is simply not going to be released this year. Why would they miss WWDC to give developers a chance to have a look at the SDK etc.. A product is only as good as the things it is being supported by (3rd party apps)


macrumors 6502
Feb 16, 2020
This rumour doesn’t make any sense. If the concern has been about the product itself not being ready and it was at the point of being brought out to the world and entering mass production, delaying by a couple months doesn’t make any sense. You’re not making any major changes this late in development “in a few months”.


macrumors member
Nov 2, 2016
This is just silly, there is no way a company like Apple is deciding between launching/not launching a product just under 1.5 months before an event. Either the rumour was correct that they are going to launch it at WWDC, or it was a false rumour to begin with, and they had planned on launching it later on.

If they are going to launch it in 2023, I can see them choosing WWDC to do it, especially since they want developers working on apps before the official consumer launch happens. Similar to the M1 launch and how they provided the mac mini Developer Transition Kits, I could see them sending out developer units initially.


macrumors 6502
Feb 13, 2006
… Is this just vapourware?
It would be if it was already announced and would never actually show up. Air Power was vapourware.
I have no doubt that it will be mentioned in this years WWDC at the very least. I'll be very surprised if they reveal the product physically because they will have to demonstrate it, and I don't see that happening in WWDC.
They have to demonstrate something either way. They have to explain the usecase for that kind of hardware. Because at the moment there is not really one (in the Apple world). At least not one that would make sense to spend up to $4000 on.
it is not a hardware event so that makes no sense.
Erm ... it was a joke.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.