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Any product driven by the marketing department rather than engineering is doomed to failure.
Honest question, who exactly do you guys think Steve Jobs was?
Because he’s… quite Infamous for not being an engineer. He was one of the most famous marketing men in the world, he was not an engineer.
And there are tuns of examples of Steve using his marketing magic to demand the engineers change things about products to make them more marketable.
And sometimes he got it right, and other times he got it horribly wrong.
But let’s not pretend he was an engineer, him and Wozniak (the actual engineer) literally would disagree over very big things because one was coming from a marketing perspective and the other from an engineering perspective.
Also, most importantly, Tim Cook actually does have a bachelor of science in industrial engineering, so i’m sure he knows what he’s doing.
You wouldn’t get the impression reading this place, but the man is not an idiot.
 
There's that same old concept rendering image again. Please something new next time.
iu

You're welcome:😂
 
why don't you ask facebook about how their VR business is doing? they priced the hardware low enough to get a bunch of suckers in. But that's not a market. that's just people who want shiny new toys.

I guess 30 million people including myself wanted shiny new toys.

VR was never booming. people spent $300 on a party trick, no one really used the headset after the initial excitement wears off. otherwise facebook won't be in trouble now.

Funny because I still use my Quest 2 on my PC for VRChat, custom Half Life Alyx levels, kayaking with Kayak VR Mirage, playing newly released big PCVR titles like Vertigo 2, and meeting others in Pokerstars VR

Bro all of this is what Thrillseeker was making fun of in "Things Boomers say about VR"

 
Who the crap wants it anyway????
Depends on dev support and price (of second iteration most likely, like many Apple products the general advice of waiting for rev 2 is prob appropriate here). If it has strong dev support and eventually has an affordable iteration it would be a cool way to travel for work and still have my full monitor type setup from home, to video conference, to experience places and events I cannot travel to, to have a complete hud and 3d modeling for projects, and hopefully even to game.
 
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I don’t think Apple is forcing it. They are running out of time. I believe AR/VR was the big thing a few years ago. It was booming during Covid. However, now it has become a niche product and Apple is going to release it in a Niche Market. It's gimmicky! Fun for the first 5-10 minutes after that it gets old.
AR/VR was never a "big thing", I say that as someone who has owned an original Vive and a Quest 2. The problem is the only useful thing in those headsets is gaming. I've tried productivity, and the idea is nice, but the headset is front heavy, the optics have very poor adjustments, the resolution is bad and the software is clunky. I think a big issue with the Quest is that it is too isolating, and Meta didn't really have a solution for that. You can connect to your phone, then airplay that to a TV, but it is laggy and buggy. Apple has already built SharePlay, which to me is very obviously built with the headset in mind. Think about uses like watching a movie with family - one or multiple people could have headsets, connected via the already implemented SharePlay. You can be in a dark theater, or turn the "reality" knob and see everyone present in the room. The same content is showing + playing audio through an Apple TV, the headset wearer just gets a more immersive, larger screen experience.

Not saying this will be the next iPhone moment for Apple, but I think we will end up with at least an iPad moment. The pre-announcement negativity sounds very similar - "why would anyone want an oversized iphone", "$1000 is too expensive". In the end Apple launched a $500 device (Half the rumored cost) and people did want a big iOS tablet.
 
The biggest thing I’d be excited about related to the headset is AR and roleplaying games. How cool would it be to try out different lives you’d never get to experience in the real world? But it sounds like AR won’t even be the focus since it’s a VR headset with simulated AR and gaming isn’t a focus either. $3,000 is hard to swallow, even if it was mindblowing and had the features I most wanted.

I was initially very shut off to this headset idea because it seems like a solution in search of a problem, but I’ve become open-minded and excited to see what Apple is able to do with it. I don’t expect a lot with this first iteration, but it does seem like a product category with a lot of potential long-term. I have a feeling it might be something like the internet, iPhone, or Apple Watch where we can’t really grasp at what’s fully possible with it until it is possible.
 
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I do if it can do ONE rumored thing it is already rumored to do: provide any-size screen on the go. If it can do only that, it can deliver ANY size MBpro screen, any size iPhone screen that can become any size iPad screen, your favorite desktop screen- even ultrawides- anywhere you happen to go.
The virtual floating Mac screen rumor is dumb af. People say Apple can't make a 32" iMac because 6k screens are too expensive and Apple won't embrace 4K resolutions because they aren't retina...

Does anyone really believe this thing is going to let you make multiple/ultra-wide virtual floating displays for a Mac??? The rumored tiny OLED screens are 4K... MacOS would look like ridiculous low-res garbage.

If this headset really exists, there's no way in hell Apple will let you use it as a monitor replacement.
 
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The virtual floating Mac screen rumor is dumb af. People say Apple can't make a 32" iMac because 6k screens are too expensive and Apple won't embrace 4K resolutions because they aren't retina...

Does anyone really believe this thing is going to let you make multiple/ultra-wide virtual floating displays for a Mac??? The rumored tiny OLED screens are 4K... MacOS would look like ridiculous low-res garbage.

If this headset really exists, there's no way in hell Apple will let you use it as a monitor replacement.

We'll "see" how dumb it is sooner or later.
 
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The virtual floating Mac screen rumor is dumb af. People say Apple can't make a 32" iMac because 6k screens are too expensive and Apple won't embrace 4K resolutions because they aren't retina...

Does anyone really believe this thing is going to let you make multiple/ultra-wide virtual floating displays for a Mac??? The rumored tiny OLED screens are 4K... MacOS would look like ridiculous low-res garbage.

If this headset really exists, there's no way in hell Apple will let you use it as a monitor replacement.

4k on each eye, you can easily have a scaled screen that looks great with that
 
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And from what's been reported, marketing and the CEO have both been ignoring engineering and design, which can't be a good sign, and reeks of desperation.

This feels like a repeat of the 90's to me.
It would surprise me if Tim Cook would actually force a launch despite that warning. To me he is not such a "product-guy" and not feel confident to do that.... so, if Tim did that, it must mean that they're really desperate to launch it and get some ROI on it...
 
I don’t agree with Kuo at all. The announcement event will be focused on convincing developers first, then consumers — if they are convinced, then investors will be convinced. Kuo seems to think that investors drive the market, which is not true.
I haven't read the Kuo article, so I may have this wrong, but I think what he means here is that if Apple fails at this then investors are going to give up on AR/VR in general. This isn't about pleasing Apple investors about Apple's product (they should be as in the dark as the rest of us right now), but about broader investment in AR/VR technologies.
 
4k on each eye, you can easily have a scaled screen that looks great with that
Are you being serious? 4K on each eye is 4K total, that's how stereoscopic vision works.

In addition to that, it would be 4K for your entire field of vision. Stick your nose up to a 4K TV until it stretches to the edge of your peripheral vision and imagine an isolated rectangle in the middle that is monitor-sized, and that's the resolution MacOS would have to run at. Lol.
 
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And from what's been reported, marketing and the CEO have both been ignoring engineering and design, which can't be a good sign, and reeks of desperation.

This feels like a repeat of the 90's to me.
Meh. That article was just red meat for the people who love complaining about Apple and Cook in particular. Engineering never feels done about anything, and for decades people around here wished design didn't rule with such an iron fist. Overriding a few engineers on the team who disagree isn't the same as "ignoring engineering".
 
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The fundamental design flaw of VR is that it blocks off vision.

No one wants to have their vision blocked off. It's not a viable concept. It will NEVER be viable.

Half the people are going to get dizzy, the other half are gonna knock over things and get injured.

Atari went through these concepts back in the 90's when they were developing a VR headset for their Jaguar game console. They ultimately gave up because of the injury liability problems.

Anyone that thinks VR will happen just isn't a smart product designer.
Anyone that thinks VR can't make use of mixed reality features to allow you to see the real world has made no effort to actually research into the technology, but somehow likes to claim themselves as an expert beyond experts.

Same for dizziness. In what way is this a permanent problem that will never be fixed? If you actually look up why it happens, then you'll notice it's down the headset optics, which can be tailored to have a physically correct set of photons if you have the right conditions. Will take years and years to get to that point, but it is attainable.
 
Are you being serious? 4K on each eye is 4K total, that's how stereoscopic vision works.

In addition to that, it would be 4K for your entire field of vision. Stick your nose up to a 4K TV until it stretches to the edge of your peripheral vision and imagine an isolated rectangle in the middle that is monitor-sized, and that's the resolution MacOS would have to run at. Lol.
Right, which means it can scale just fine while still running the full true resolution at 4k. I can use a mac comfortably at 1080p, no reason the glasses cant do a decent 1080p scaled screen nicely. And that’s assuming it would be a 1:1 mac desktop in a rectangle as opposed to a customized interface with app windows floating where you place them using the full 4k and ar

also have you, like, ever played a video game? The FOV isnt the whole 3D rendered space at once
 
You didn't have to strap the Lisa to your face.
The Lisa was still a clunky machine that people thought had next to no usecases and was too complex for average people to use.

My point is that people were crapping all over the Lisa back then and the PC industry as a whole, just as they are crapping on this product.
 
VR will always be limited/niche by nature of how much it isolates the user. However, AR has almost limitless opportunities. Think of the AirPods Pro. Maybe most of the time you use them in transparency mode, or with one ear out (that's my case, anyway... more productivity than consumption). However, noise cancellation is there when I want or need it. This will be true of a good hybrid AR/VR product too. AR is the literal transparency mode that will enable killer apps. It's going to be a big thing, the only question is when. It would be foolish to bet against Apple. They have been methodically dominating every mobile device category like clockwork. iPod. iPhone. iPad. Watch. AirPods. Why think it will stop now?
 
VR will always be limited/niche by nature of how much it isolates the user. However, AR has almost limitless opportunities. Think of the AirPods Pro. Maybe most of the time you use them in transparency mode, or with one ear out (that's my case, anyway... more productivity than consumption). However, noise cancellation is there when I want or need it. This will be true of a good hybrid AR/VR product too. AR is the literal transparency mode that will enable killer apps. It's going to be a big thing, the only question is when. It would be foolish to bet against Apple. They have been methodically dominating every mobile device category like clockwork. iPod. iPhone. iPad. Watch. AirPods. Why think it will stop now?
This is a device with VR and AR functionality. You don't have to be isolated in VR, at least with the right mixed reality technology.
 
Said it before, I see many use cases in the biz world where such a headset will be very useful, But, for consumers? Not really much beyond gaming and porn…
 
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