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richinaus

macrumors 68020
Oct 26, 2014
2,385
2,141
That consumer crap what makes Apple billions of dollars every quarter. 💰 🍎

$100+ billion dollar in revenue. That is what Apple and Tim Cook is chasing.

View attachment 1789065
I know that - they are a consumer company.

However if you want people creating content for the consumer crap, you need to look after those people too. Macs are not a great platform for 3D development compared to a PC.
 

Jensend

macrumors 65816
Dec 19, 2008
1,412
1,618
It’s not because it doesn’t exist. There is absolutely zero consumer interest in this product category. If there was another company like Samsung would have launched some sort of buggy alpha-type deal to try to get the lead on Apple (See: Galaxy Gear) but they haven’t.

AR has some fantastic applications in an industrial setting but Apple do not make industrial devices: they make consumer technology.

Honestly, when was the last time any of us user AR on our iPhones?
If anything, the fact that they’ve put so much work into AR features that are so rarely used leads me to believe they have another use in mind for it.
We don’t use AR on our phones because phones are a poor form factor for AR.
Some of the features announced and promoted during the WWDC keynote, such as spatial audio, and shared music listening and movie watching, are also important features for a VR headset. Oh, and the photogrammetry features.
if Apple can make a VR headset that is significantly lighter, more compact, and more comfortable than the current market leader, Facebook and their Oculus Quest 2, I think it could be a moderately successful first generation product.
 
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Kylo83

macrumors 601
Apr 2, 2020
4,096
13,379
im done with looking at rumours anymore it just hypes expectations
 

nikaru

macrumors 65816
Apr 23, 2009
1,123
1,396
It’s not because it doesn’t exist. There is absolutely zero consumer interest in this product category. If there was another company like Samsung would have launched some sort of buggy alpha-type deal to try to get the lead on Apple (See: Galaxy Gear) but they haven’t.

AR has some fantastic applications in an industrial setting but Apple do not make industrial devices: they make consumer technology.

Honestly, when was the last time any of us user AR on our iPhones?
Agree. We are still not there in terms of battery and processing technology. It is not possible to make thin and light AR headset integrated into normal glasses frame, which is the only type of product that could be appealing to average consumer. Google tried some years ago with Google Glass and found that these are not feasible for the general public. I'm yet to find anyone wearing Google Glass in the wild. When you google "AR headset" you only find news about companies shutting down and renders of ridiculously big and heavy prototypes that probably will never be released. As for VR headsets, these are currently good only for gaming and watching porn. Apple is not in neither of these two businesses.
 

bobob

macrumors 68040
Jan 11, 2008
3,437
2,520
In breaking news... Jon Prosser has just leaked a rumor that Apple's new AR Headset will be announced at a surprise event on Friday, June 11th, closing day of this year's WWDC.
 

MVMNT

macrumors 6502a
Apr 28, 2010
531
707
I'm sure this will end up more like MR if necessitating a headset, like HoloLens?
 

Vanderlinden

macrumors newbie
Mar 13, 2021
1
0
It’s not because it doesn’t exist. There is absolutely zero consumer interest in this product category. If there was another company like Samsung would have launched some sort of buggy alpha-type deal to try to get the lead on Apple (See: Galaxy Gear) but they haven’t.

AR has some fantastic applications in an industrial setting but Apple do not make industrial devices: they make consumer technology.

Honestly, when was the last time any of us user AR on our iPhones?
When became the smartphone really popular by consumers, before the introduction of the iPhone?
 

nikaru

macrumors 65816
Apr 23, 2009
1,123
1,396
Kuo is a bot:) Too much of his spam lately…especially about the new hardware that was launched yesterday
Kuo intel comes from supply sources. Apple can place large order for a specific component and release the actual product a half a year later. So there could be always timing mismatch. Apple's orders within the supply chain are usually quite significant and always leave some traces, which is exactly what Kuo is using for his predictions. This is different from some youtubers who claim to have a guy or gal in Apple Park giving them hints and leaks. No sufficiently high-ranking apple employee with access to new product releases will risk his 6 figures annual salary and destroying his/her professional career in Silicon Vally in order to earn what? A couple of thousand dollars from a random fat youtuber? And a respectful youtuber would not risk getting sued by Apple, and potentially getting banned from youtube for participating in criminal bribery activity. Easy as that. For me, the only reliable leaks are the ones we get from supply sources and those coming from random sources immediately before events (last 24 hours). Everything else is in 99% of the cases pure speculation based on guessing.
 

Coreymac84

macrumors 6502
Jul 9, 2020
263
634
They’re going to launch a brand new platform before WWDC?
I call BS.

It's more plausible that the AR headset is announced at WWDC next year and it'll launch 6-12 months later.

I mean WWDC is in the second quarter….
 

jlocker

macrumors 65816
Jun 20, 2011
1,022
1,194
Lake Michigan
Love my Oculus Quest 2 VR headset, waiting for Resident Evil 4 to be released in the fall. So Apple has a hill to climb to catch up with Oculus in the VR market.
 

RayIshido

macrumors member
Sep 26, 2014
38
15
It’s not because it doesn’t exist. There is absolutely zero consumer interest in this product category. If there was another company like Samsung would have launched some sort of buggy alpha-type deal to try to get the lead on Apple (See: Galaxy Gear) but they haven’t.

AR has some fantastic applications in an industrial setting but Apple do not make industrial devices: they make consumer technology.

Honestly, when was the last time any of us user AR on our iPhones?
Not sure about it.
I would love to have glasses that allows me to watch youtube while running, show me the directions while driving or playing AR games (Minecraft, Zombie runs, etc...)
It's just that I (and I assumed many people) don't see me walking around with a HoloLens on my head....

Also, if you remember the iPad or Watch launches, at the time everybody was wondering if there was to be a market for those devices. IMO if Apple din't created those markets, they really expended it to the average consumers.

And Samsung.... Well, they will do what they know best: Wait, copy Apple, produced a crappy cheap replica and get sued...
 

Jensend

macrumors 65816
Dec 19, 2008
1,412
1,618
Agree. We are still not there in terms of battery and processing technology. It is not possible to make thin and light AR headset integrated into normal glasses frame, which is the only type of product that could be appealing to average consumer. Google tried some years ago with Google Glass and found that these are not feasible for the general public. I'm yet to find anyone wearing Google Glass in the wild. When you google "AR headset" you only find news about companies shutting down and renders of ridiculously big and heavy prototypes that probably will never be released. As for VR headsets, these are currently good only for gaming and watching porn. Apple is not in neither of these two businesses.
The rumored headset is basically a VR headset with some form of video passthrough. I agree that good AR with semitransparent lenses is not feasible, based on publicly available information. Google Glass was not AR.
There are definitely other Apple-approved uses for VR besides games. Art and music apps, social apps, virtual movie theaters. Just being able to have a virtual multi-monitor setup anywhere would be useful.
 

Darth Tulhu

macrumors 68020
Apr 10, 2019
2,252
3,776
I don't know when us Apple fans became so jaded, but am I the only one excited for a rumor like this from a relatively reliable source like Mr. Ming?!

AR Goggles from Apple.

I'm DYING with curiosity and excitement at what Apple is thinking such a device means.

I guess I'm old enough to appreciate all the Dick Tracy, Star Trek, Back to the Future, Demolition Man, and Minority Report tech we're seeing now that I NEVER thought I'd see in my lifetime.

I'm pretty frakking far from Bah, Humbug even in my old(er) age.
 
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nikaru

macrumors 65816
Apr 23, 2009
1,123
1,396
The rumored headset is basically a VR headset with some form of video passthrough. I agree that good AR with semitransparent lenses is not feasible, based on publicly available information. Google Glass was not AR.
There are definitely other Apple-approved uses for VR besides games. Art and music apps, social apps, virtual movie theaters. Just being able to have a virtual multi-monitor setup anywhere would be useful.
Google Glass is AR, not VR. VR headset are useful in very very narrower cases. Yeah, there is an initial wow effect when you first try Oculus Quest or similar high-end VR device, but after few hours playing, it is usually put aside collecting dust. And it is not like we haven't tried. These VR headset have been around for what? 10 years maybe? We have already tried some form in implementation in all these use cases you mention and the fact is that it is not a game charger by any stretch of the imagination. I think Apple should take a completely different approach towards AR and VR in general.
 

Jensend

macrumors 65816
Dec 19, 2008
1,412
1,618
Google Glass is AR, not VR. VR headset are useful in very very narrower cases. Yeah, there is an initial wow effect when you first try Oculus Quest or similar high-end VR device, but after few hours playing, it is usually put aside collecting dust. And it is not like we haven't tried. These VR headset have been around for what? 10 years maybe? We have already tried some form in implementation in all these use cases you mention and the fact is that it is not a game charger by any stretch of the imagination. I think Apple should take a completely different approach towards AR and VR in general.
Google Glass is not AR or VR. It's not AR because the content it shows do not line up with anything in the real world, or adjust based on the rotation or position of the user. It's more like just mounting an Apple Watch a foot in front of your face, like one of those biker mirrors that attach to a helmet.
Modern consumer VR has only been around for just over 5 years. Standalone VR (with positional tracking, which I consider to be essential) is only 2 years old.
Saying it isn't a game changer is like saying the iPhone won't be a game changer since Newtons and Palm Pilots weren't wildly successful. And part of it is just that there hasn't been much time (or money) to develop applications for VR. They are competing against programs that may have been around for decades with huge development budgets.
 

subjonas

macrumors 603
Feb 10, 2014
5,613
5,960
Can’t wait for either of these rumored headsets (mixed reality and AR). They are going to be game changers.
 

Kulfon

macrumors 6502a
Nov 4, 2013
865
1,294
All those YouTube clowns and their predictions and designs of macbooks that were launched on Monday:)
 
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