That is the most disingenuous rebuttal I think I've heard in weeks. You seem to be able to do something that no corporation has ever been able to do, remove the emotions and effects of their people from their brand. A computer is just a pile of parts, until it has someone slapping a keyboard. A corporation is just an entity until it's people plot out a business model, and some idiot MBA pukes out yet another worthless Mission Statement! If I had a point, Apple would not be attempting to build their own chips, their own radios, their own glass (the new ceramic glass is still Owens Corning, but Apple had them build it under their name to avoid the fact that it is still a version of infused Victus glass). Oh wait, maybe I do have a point?