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I just can't see an iMac Pro happening now we have Mac Studio. Apple desktop strategy now seems to be:

Consumer:
iMac
Mac mini
Also
Consumer:
MBA
iPad
iPad Air
MBP 13” M1 seems to be here as well. It should be killed, as either the MBA M1 takes its place as there is no MB.
Prosumer:
Mac Studio

Professional:
Mac Pro
Mac Mini Intel seems to be the Pro Sumer
iPad Pro’s live in the Professional space too.
 
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I thought wanted to get away from Intel in part because their upgrade schedule meant apple needed to wait for Intel chips. But it turns out maybe apple just likes releasing computers slowly … every other year or so. But if phones come out every year…why shouldn’t every computer model come out every year? Looks like Intel wasn’t the only limiting step.
Apple has pretty good experience selling Macs that are a few years old to its base for full price so I doubt they think that will change.
 
I thought wanted to get away from Intel in part because their upgrade schedule meant apple needed to wait for Intel chips. But it turns out maybe apple just likes releasing computers slowly … every other year or so. But if phones come out every year…why shouldn’t every computer model come out every year? Looks like Intel wasn’t the only limiting step.

It wasn't so much that Apple needed to wait for a new chip from Intel, it was that Apple had to wait for something they thought they could use. Apple got fed up after Intel could not deliver on more efficient CPUs.

1. Apple's A-series SoC's have the volume required to sustain a yearly updated cycle. The M-series does not.

2. Phones (smaller handheld devices) need to be as efficient as possible. Churning out a new generation of SoC every year allows those efficiency gains to build sooner and quicker. This is not a major requirement of computers.

3. Users do not upgrade computers as often as they do phones, so there's a smaller potential "upgrade" market in an already relatively small market. (see #1)

4. Macs are currently in a transitional phase - Apple said would take 2 years. How about we wait and see what their actual plans are. While it is fun to speculate, there's no reason to scream "the sky is falling" before you had a chance to go outside and look.
 
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It wasn't so much that Apple needed to wait for a new chip from Intel, it was that Apple had to wait for something they thought they could use. Apple got fed up after Intel could not deliver on more efficient CPUs.

1. Apple's A-series SoC's have the volume required to sustain a yearly updated cycle. The M-series does not.

2. Phones (smaller handheld devices) need to be as efficient as possible. Churning out a new generation of SoC every year allows those efficiency gains to build sooner and quicker. This is not a major requirement of computers.

3. Users do not upgrade computers as often as they do phones, so there's a smaller potential "upgrade" market in an already relatively small market. (see #1)

4. Macs are currently in a transitional phase - Apple said would take 2 years. How about we wait and see what their actual plans are. While it is fun to speculate, there's no reason to scream "the sky is falling" before you had a chance to go outside and look.

"The M-series does not."
This is unclear. I used to think this way, but
- the X series chips used to be updated every two years. We don't know the exact numbers of iPad Pro's sold, but any reasonable guess is that the number of M chips sold is 3 to 4x the number of X chips sold. Meaning if X could sustain an upgrade every two years, M can sustain an upgrade every year.

There's also the issue that big holes remain in the current M strategy that need to be plugged ASAP, including the large RAM support story and the SVE story.
All these suggest that there will be an M2 covering essentially the same range as M1 (so low to high, and higher reaching Mac Pro). But after the M2 things become less clear. It's possible, for example, that we get annual M upgrades (because the volumes of iPad combined with Macbooks and mini's) justify it, but Pro, Max, Ultra only get upgraded every two or three years?
 
The issue that they will run into is the M2 sounds more powerful than the M1 and I think that it will cause confusion despite the Pro/Max/Ultra naming. Yeah, they did it with the iPad but the Mac is not the same. I think certain users won't buy an M1 Pro/Max/Ultra if the entry level devices are using the M2 because it will seem as though the M2 Pro/Max/Ultra would be on the horizon. I think that starting the M2 in a consumer device will have an Osborne effect.
Apple and poor naming conventions are pretty much synonymous. The M2 will come out before the M2 Pro, that's basically a given. I don't think it will actually hurt Apple much, but if they wanted to avoid it, they could have given their Pro processors different names (see Intel i3, i5, i7, i9). Apple chose the M1 naming convention across the board with the knowledge that M2 devices would live along side M1 Pro devices, so that's what will happen.
 
"The M-series does not."
This is unclear. I used to think this way, but
- the X series chips used to be updated every two years. We don't know the exact numbers of iPad Pro's sold, but any reasonable guess is that the number of M chips sold is 3 to 4x the number of X chips sold. Meaning if X could sustain an upgrade every two years, M can sustain an upgrade every year.

There's also the issue that big holes remain in the current M strategy that need to be plugged ASAP, including the large RAM support story and the SVE story.
All these suggest that there will be an M2 covering essentially the same range as M1 (so low to high, and higher reaching Mac Pro). But after the M2 things become less clear. It's possible, for example, that we get annual M upgrades (because the volumes of iPad combined with Macbooks and mini's) justify it, but Pro, Max, Ultra only get upgraded every two or three years?

AX is part of A-series and there was only one, not an entire family spread across several models. Not at all the same thing.

I agree that the base M-series SoCs can sustain a yearly update, the MX cannot. it’s much more complex and much, much more expensive to produce.

And it is obvious that Apple is trying to cut costs by including the M-series into more products. I’m betting it will next show up in the AppleTV. Not only that, the M1 will remain around for at least another year or two after the M2 shows up. Apple will diversify their products by using previous generation SoCs on the low-end and new SoCs on the mid to high end.
 
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