Standard business practice. Happens everywhere and makes perfect business sense. I do it with my business too: create software that’s great but make sure there’s enough room for improvement that the customer keeps coming back. If they get everything on day 1, there’s no incentive for repeat business. Repeat business is more profitable than new customers.
Seriously
It takes like several years to prepare and productionize cutting edge hardware. You have to create a whole manufacturing process around it. Also you learn stuff from one gen to the next.
Upgrading one's devices every year does usually seem excessive, but you're trying to use that as evidence to support... "don't get a device that'll be released this year or next, because there'll be a better one in 5+ years"? That seems like an odd take. Technology always improves over time. At some point you need to decide it's okay to upgrade. Otherwise we'll get "don't buy a land-based car now! There's gonna be flying cars in 30 years!" (yeah, but how do you get around until then?).
You're looking at an imaginary drawing of a rumored product. We don't know what it'll look like.
Apple is putting out the best products they can at any given time. But more time = better products. No one forces you to purchase first generation hardware/software.
That rendering is really bad however. I would be seriously surprised if Apples’s AR gear looked exactly like that.
