- Apr 12, 2001
When Apple announced the iPhone in January, they did so with a partnership with Cingular as their exclusive mobile phone service provider. Last year, AT&T acquired the remaining 40% of Cingular it had not already owned and over the past year, the company has been transitioning the Cingular brand towards the AT&T name.
International Herald Tribune notes that on Monday, AT&T has entered the final phase of their transition with changing the name of their retail stores to AT&T from Cingular.
Despite early photos of the iPhone carrying the Cingular name, the final devices will be branded under AT&T. AT&T will be using the iPhone launch as a marketing event to reinforce the new AT&T brand.
The iPhone is expected to be released in late June at both AT&T (formerly Cingular) retail stores as well as Apple Stores.