Apple is the lesser of 2 evils, at least they make their money by selling products and not offering them for free. They are also have never been in any data-sharing exposing collecting scandal. Their main business is not to collect and sell your data.
This does not mean they do not collect and store your data, but I hope they are ethical enough to give a choice for people to delete ALL their data or or specific parts of it.
I still feel there should be more competition in the market, because basically what is happening is that they are bullying us into accepting the terms&services since there aren't really any other options. Google for search or Yahoo, iOS or Android, MacOS or Windows, Gmail, Yahoo, or Outlook. Linux is not a real alternative, an alternative have to be equally competing.
I know recently there has been good alternatives as in ProtonMail, DDG, Firefox and Brave browser which is a great step and many people are adopting them. We need more of this.
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That's fine. You are subsidizing your phone via a company selling your information to target ads at you, I'm overpaying for mine so it doesn't. We all have choices and some people love "free" services and don't care that their data is mined (to an extent) to target advertising messages at them. The world is a beautiful place.
One time, a guy said, if you don't care about your privacy give me your e-mail and accounts username and passwords. No one ever did.